WOW
WOW Skin Science Vitamin C & Niacinamide Face Wash - For Brighter Glow - For All Skin Types
WOW Skin Science Vitamin C & Niacinamide Face Wash - For Brighter Glow - For All Skin Types
WOW
wow-skin-science-vitamin-c-niacinamide-face-wash-for-brighter-glow-for-all-skin-types
Cleanse
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Highlights
WHAT IS IT?
Face Wash, 18 ingredients in full list
FEATURES
refreshes dull skin, enriched with vitamin C, orange and lemon essential oils, liquorice and mulberry extracts, contains hyaluronic acid, deep cleanses skin, purifies pores, fades age spots, balances excess sebum, built-in face brush for exfoliation, tangy citrusy fragrance, dermatologically tested, suitable for all skin types, 100% vegan and cruelty-free, free from parabens, silicones, sulphates and colors
BEST FOR
all skin types
CHECKS
parabens, silicones, sulphates, colors
Who Is It For?
All Genders No Specific Age Range MentionedWhat Does It Help With?
Dull Skin Uneven Complexion Age Spots Wrinkles Excess Sebum Skin Texture Improvement Skin HydrationBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What WOW Says
Product Description:
Give new lease of life to dull, lusterless skin with WOW Skin Science Brightening Vitamin C Face Wash Bottle. It is a skin-reviving gel face wash that helps to refresh dull skin by gently removing layer of dead skin, and keeping excess sebum in check. Infused with active vitamin C, orange and lemon essential oils, liquorice and mulberry extracts, the face wash helps to improve your skin's texture and appearance. Vitamin C helps neutralize skin damaging free radicals responsible for dullness, age spots and wrinkles. Lemon and orange essential oils help even out complexion and restore skin's radiance. Liquorice and mulberry are proven melanin blockers that keep excess melanin production in check which helps to diminish spots and reduce uneven, patchy complexion. Hyaluronic acid in the face wash helps to keep the skin soft, supple and moisturized as it supports skin's collagen structure. WOW Skin Science Brightening Vitamin C Face Wash helps to clear away skin-dulling layer of dead skin cells revealing bright and fresh skin. Its powerful antioxidants help fight the signs of aging, and even out patchy skin tone. Skin is clear and fresh after every use. Features and Benefits: Vitamin C gel face cleanser that refreshes dull, tired skin, Enriched with orange and lemon essential oils, and liquorice and mulberry extracts, Contains hyaluronic acid that helps keep skin soft and supple, Helps to deep cleanse the skin and purify the pores, Helps to fade age spots and even out patchy complexion, Balances excess sebum production for a dewy matte appearance, The tube comes with built-in face brush for gentle exfoliation, Its tangy, citrusy fragrance revives your senses, Comes with a handy pump to dispense the perfect amount of product, Dermatologically tested and suitable for all skin types, 100% vegan and cruelty-free, Free from parabens, silicones, sulphates and colors
About the Brand:
Ingredients Overview
Ingredients List
Purified-Water,Cocamidopropyl-Betaine,Glycerin-(Vegetable-Derived),Sodium-Cocoyl-Isethionate-(and)-Disodium-Cocoyl-Glutamate,Cocomonothanolamide,Aloe-Barbadensis-Leaf-Extract,D-Panthenol-(Pro-Vitamin-B5),Sodium-PCA,Mulberry-Extract,Liquorice-Extract,Sodium-Hyaluronate-(Hyaluronic-Acid),Ascorbyl-Glucoside-(Vitamin-C),Allantoin,Fragrance,Lemon-Essential-Oil,Orange-Essential-Oil,Carbomer,Xanthan-Gum,Trethanolamine,Tocopheryl-Acetate-(Vitamin-E),Sodium-Benzoate,Potassium-Sorbate,Phenoxyethanol,Sodium-Gluconate
Key Ingredients
Active Vitamin C,Lemon Essential Oil,Orange Essential Oil,Mulberry Extract,Liquorice Extract,Sodium Hyaluronate
Ingredients Details
Allantoin
Common Name(s): 5-ureidohydantoin,glyoxyldiureide,aluminum dihydroxy allantoinate
CAS Number: 97-59-6
DESCRIPTION
What It Does: Soothes irritation, accelerates wound healing, promotes skin cell renewal, and provides mild keratolytic exfoliation.
Why It's Used: Gold standard multi-function soothing active โ one of the most widely used cosmetic ingredients across all product types for its exceptional tolerability and clinically proven multi-action skin conditioning.
How It Works: Promotes keratinocyte proliferation and fibroblast migration for wound healing. mild keratolytic activity by disrupting corneocyte binding. anti-irritant via direct protein binding and anti-inflammatory cytokine reduction. humectant activity via hydroxyl groups.
Typically Found In: Post-procedure products,sensitive skin formulas,wound care,anti-acne treatments,baby products
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Wound healing,keratolytic,anti-irritant
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or comfrey-derived
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Exceptionally well-tolerated; suitable for all skin types including baby and compromised skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Allantoin's keratinocyte proliferation stimulation occurs via receptor-mediated signaling (possibly machr activation) rather than non-specific irritation-driven proliferation, making it a true wound-healing stimulant rather than a pro-inflammatory proliferative signal.
Last Verified: Cosing database,cir safety assessment,araรบjo et al. allantoin review
Primary Sources: 2026-03-12
Carbomer
Common Name(s): Carbopol,polyacrylic acid,carboxyvinyl polymer
DESCRIPTION
What It Does: Provides transparent gel textures and thickening at very low concentrations via ph-responsive swelling.
Why It's Used: The most widely used gel thickener โ provides crystal-clear, stable gels at concentrations as low as 0.1-0.5% with ph-controlled viscosity.
How It Works: Highly crosslinked polyacrylic acid remains tightly coiled at acidic ph. neutralization with naoh or triethanolamine ionizes carboxylic groups causing electrostatic repulsion that unfolds and swells the polymer coils, dramatically increasing viscosity. concentration-dependent thickening.
Typically Found In: Gels,serums,emulsions,sunscreens
TECHNICAL DETAILS
Primary Category: Functional ingredient โ polyacrylic acid thickener
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Carbomer's ph-responsive swelling mechanism provides an elegant formulation control tool: a neutralized gel can be liquefied by ph reduction (adding acid) and re-thickened by reneutralization. this reversible rheology control allows two-phase products that mix on application without the need for mechanical emulsification.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Phenoxyethanol
Common Name(s): 2-phenoxyethanol,rose ether,ethylene glycol monophenyl ether
CAS Number: 122-99-6
DESCRIPTION
What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.
Why It's Used: The benchmark cosmetic preservative โ eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.
How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.
Typically Found In: All cosmetic formulations as primary preservative
TECHNICAL DETAILS
Primary Category: Functional ingredient โ broad-spectrum preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1% (eu max 1%)
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at โค1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations โ a consumer perception issue rather than a scientific safety concern.
Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment
Primary Sources: 2026-03-12