
Highlights
WHAT IS IT?
Day Cream Moisturizer, contains multiple key natural ingredients
FEATURES
Rich and creamy moisturizer, replenishes lost nutrients and hydration to dry, dehydrated and dull skin; delivers deep nourishment; revives youthful suppleness; penetrates skin swiftly; forms protective barrier; protects skin from UV damage; calms redness; mineral-based natural sunscreen; antioxidant rich; dermatologically tested suitable for all skin types; free of mineral oil, silicones, parabens and harsh chemicals.
BEST FOR
dry
CHECKS
mineral oil, silicones, parabens, harsh chemicals
Who Is It For?
All Skin Types No Specific Age/gender StatedWhat Does It Help With?
Brightening Complexion Preventing Skin Damage Hydrating And Nourishing Skin Calming Redness Protecting From Uv Rays Improving Smoothness And SupplenessBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What WOW Says
Product Description:
Protect your skin against damage all day long and restore youthful glow to your skin with WOW Skin Science Skin Protect & Brighten Day Cream. It is a rich and creamy moisturizer that replenishes lost nutrients and hydration to dry, dehydrated and dull skin. It delivers deep nourishment and revives youthful suppleness to tired, and aging skin. Its rich and creamy formulation penetrates your skin swiftly locking in moisture and forming a protective barrier. WOW Skin Science Protect & Brighten Day Cream is made with powerful natural ingredients that delivers the goodness of niacinamide, beetroot extract, shea butter, pro-vitamin B5, vitamin E and mineral-based natural sunscreen. Niacinamide is a form of vitamin B3 that boosts ceramide levels, and balances skinโs lipid layer that protects skin from UV damage, repairs and restores smoothness to skin. Beetroot Extract is rich in vitamins, phytonutrients and iron that fight skin damage caused by environmental pollutants and improve complexion. This antioxidant rich day cream helps to protect skin and prevent free radical damage. It has mineral based sunscreen that offers protection against the UV rays. It also helps to calm redness and fight damage due to UV rays. The cream delivers deep nourishment to skin and revives youthful suppleness. It is easily absorbed by skin and keeps it protected, bright and smooth all day long. The day cream is ideal for dry, dehydrated, tired and aging skin. It is rich in vitamins and antioxidants that nourish and hydrate skin. It repairs skin damage and protects it from UV rays. Keeps skin smooth, supple and radiant all day long. Dermatologically tested, it is suitable for all skin types. It is free of mineral oil, silicones, parabens and harsh chemicals.
About the Brand:
Ingredients Overview
Ingredients List
niacinamide, beetroot-extract, shea-butter, pro-vitamin-B5, vitamin-E, mineral-based-natural-sunscreen
Key Ingredients
niacinamide, beetroot extract, shea butter, pro-vitamin B5, vitamin E, mineral-based natural sunscreen
Ingredients Details
Niacinamide
Common Name(s): Vitamin b3,nicotinamide,pyridine-3-carboxamide
CAS Number: 98-92-0
DESCRIPTION
What It Does: Niacinamide strengthens the skin barrier, reduces visible pore size, regulates sebum production, fades dark spots, and improves skin texture and tone.
Why It's Used: It is used because it addresses multiple skin concerns at once without irritation, making it suitable for all skin types. it is stable in formulations and pairs well with most other actives.
How It Works: Niacinamide inhibits the transfer of melanosomes (pigment packets) to skin cells, reducing hyperpigmentation. it also stimulates ceramide synthesis to strengthen the skin barrier and reduces inflammation by modulating cytokine activity.
Typically Found In: Serums,moisturizers,toners,cleansers,eye creams,sunscreens,primers
TECHNICAL DETAILS
Primary Category: Active ingredient โ vitamin
Secondary Functions: Barrier repair,brightening,anti-inflammatory
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%โ10% (typical: 5%; higher concentrations may cause flushing in some individuals)
SOURCING & ETHICS
Vegan Status: Yes โ synthetically produced
Halal Status: Yes โ synthetic origin
Source Notes: Commercially produced via synthesis from nicotinic acid or 3-cyanopyridine. no animal-derived sources used in cosmetic-grade niacinamide.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; concentrations above 10% may cause temporary flushing in sensitive individuals
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: At concentrations >10%, some users experience niacin flush (transient redness/tingling). generally very well-tolerated.
Safe for Sensitive Skin: Yes โ one of the best-tolerated actives for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Extensively studied and considered very safe. ewg hazard score: 1. no significant systemic toxicity concerns at topical concentrations.
Works Well With: Retinol,peptides,ahas/bhas,hyaluronic acid,ceramides,zinc,vitamin c,spf
Avoid Combining With: High concentrations of vitamin c (ascorbic acid) may theoretically convert to niacin โ use at different times if using pure l-ascorbic acid above 15%
SCIENTIFIC NOTE
Niacinamide is a precursor to nad+ and nadp+, coenzymes vital to cellular energy metabolism. its benefits for dna repair and mitochondrial function make it a key ingredient in anti-aging strategies.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,pubmed clinical studies
Primary Sources: 2026-03-12