WOW Apple Cider Vinegar Foaming Face Wash With Built In Face Brush - Pack of 2

DESCRIPTION

What It Does: Soothes irritation, accelerates wound healing, promotes skin cell renewal, and provides mild keratolytic exfoliation.

Why It's Used: Gold standard multi-function soothing active – one of the most widely used cosmetic ingredients across all product types for its exceptional tolerability and clinically proven multi-action skin conditioning.

How It Works: Promotes keratinocyte proliferation and fibroblast migration for wound healing. mild keratolytic activity by disrupting corneocyte binding. anti-irritant via direct protein binding and anti-inflammatory cytokine reduction. humectant activity via hydroxyl groups.

Typically Found In: Post-procedure products,sensitive skin formulas,wound care,anti-acne treatments,baby products

TECHNICAL DETAILS

Primary Category: Active ingredient – soothing / anti-inflammatory

Secondary Functions: Wound healing,keratolytic,anti-irritant

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–2%

SOURCING & ETHICS

Vegan Status: Yes – synthetic or comfrey-derived

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Exceptionally well-tolerated; suitable for all skin types including baby and compromised skin.

Safe for Sensitive Skin: Yes – particularly recommended for sensitive skin

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Allantoin's keratinocyte proliferation stimulation occurs via receptor-mediated signaling (possibly machr activation) rather than non-specific irritation-driven proliferation, making it a true wound-healing stimulant rather than a pro-inflammatory proliferative signal.

Last Verified: Cosing database,cir safety assessment,araújo et al. allantoin review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Boosts foam, enhances mildness, and conditions skin and hair when combined with primary surfactants.

Why It's Used: The standard foam booster and mildness enhancer in virtually all shampoos, body washes, and facial cleansers – provides synergistic mildness improvement with anionic surfactants.

How It Works: Amphoteric (zwitterionic) character provides positive charge interaction with hair keratin for antistatic conditioning. reduces irritation of co-formulated anionic surfactants via ionic complex formation. foam stabilization via bilayer reinforcement in foam lamellae.

Typically Found In: Shampoos,body washes,facial cleansers,baby products

TECHNICAL DETAILS

Primary Category: Functional ingredient – amphoteric surfactant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%–15%

SOURCING & ETHICS

Vegan Status: Yes – from coconut fatty acids and dimethylaminopropylamine

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Capb's mildness-enhancing synergy with sls has a molecular mechanism: capb's positive imidazoline head group forms an ion pair complex with sls's anionic sulfate group, reducing sls's free monomer concentration (the irritation-causing species) without significantly reducing micelle-forming capacity (the cleansing species).

Last Verified: Cosing database,ananthapadmanabhan surfactant review,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides gentle non-ionic cleansing from natural glucose-derived surfactant chemistry.

Why It's Used: Leading natural-origin surfactant for green/natural formulations requiring gentle, non-ionic cleansing with excellent biodegradability credentials.

How It Works: Non-ionic surfactant with glucoside headgroup and decyl (c10) chain provides mild cleansing via micelle formation. non-ionic character provides lower irritation potential than anionic surfactants. fully biodegradable and from renewable sources.

Typically Found In: Natural cleansers,baby products,green beauty formulas,scalp cleansers

TECHNICAL DETAILS

Primary Category: Functional ingredient – alkyl glucoside surfactant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%–20%

SOURCING & ETHICS

Vegan Status: Yes – from glucose (plant) and fatty alcohols

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Alkyl glucosides' (apgs) non-ionic character means they have no electrical charge that could interact with skin surface proteins and phospholipids – a key reason for their exceptional mildness. ionic surfactants (sulfates, carboxylates) bind to positively charged protein lysine/arginine residues causing denaturation; apgs have no such binding affinity.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides gentle, low-irritation cleansing particularly suitable for eye area and baby products.

Why It's Used: Baby wash and eye-area cleanser primary surfactant for minimum-irritation cleansing at sensitive skin and eye contact areas.

How It Works: Amphoteric structure with lower cationicity than capb reduces positive charge-mediated protein binding. very low eye irritation in draize test. conditioning activity via residual cationic character interaction with keratin.

Typically Found In: Baby washes,eye makeup removers,gentle eye-area cleansers

TECHNICAL DETAILS

Primary Category: Functional ingredient – amphoteric mild surfactant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%–15%

SOURCING & ETHICS

Vegan Status: Yes – from coconut fatty acids

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Eye irritation testing (draize rabbit eye test and human volunteer eye sting test) demonstrates disodium cocoamphodiacetate has among the lowest irritation scores of any commercial surfactant, making it the preferred primary surfactant for 'no-more-tears' baby shampoo formulations and eye-area cleansers.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides mould and yeast focused broad-spectrum preservation in a widely accepted food-grade preservative.

Why It's Used: Standard mould and yeast preservative — potassium sorbate is effective at slightly higher ph than sodium benzoate, making it the preferred sorbate preservative for formulations at ph 4.5-6.

How It Works: Inactive salt form — sorbic acid (free acid, pka 4.76) is active. more effective than benzoate at higher ph (pka 4.76 vs benzoate 4.2). active at ph up to ~6.0 (meaningful sorbic acid present). inhibits malassezia and candida at lower concentrations than bacteria. synergistic with sodium benzoate.

Typically Found In: Cosmetics ph 4-6,natural preservation systems,combined with sodium benzoate

TECHNICAL DETAILS

Primary Category: Functional ingredient – sorbate preservative

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–0.6%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu max 0.6% cosmetics. fda gras. synergistic with sodium benzoate. oxidises to sorbaldehyde (yellow colouration) on uv exposure — protect from light.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Potassium sorbate's antifungal mechanism (disruption of mitochondrial electron transport in fungi) is different from its antibacterial mechanism (cell membrane and enzyme disruption). this mechanistic bifunctionality provides broad spectrum from a single preservative, though the lower antifungal mic values mean mould and yeast protection is achieved at lower concentrations than bacterial protection.

Last Verified: Cosing database,eu preservative annex v,fda gras,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection, anti-inflammatory activity, and skin conditioning from polyphenols, terpenoids, and phytochemicals.

Why It's Used: Multi-functional phytochemical profiles support concurrent skin care claims with authentic botanical heritage from one ingredient.

How It Works: Polyphenols scavenge ros, inhibit nf-kb/cox pathways, and interact with skin surface proteins for conditioning.

Typically Found In: Botanical skin care,natural products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–30%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Conditional

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Plant secondary metabolites evolved for uv photoprotection and pathogen defence — mechanisms directly translatable to cosmetic antioxidant and anti-inflammatory activity in human skin.

Last Verified: Cosing database,purified water botanical review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Preserves acidic formulations against yeast and mold contamination.

Why It's Used: Natural-derived (from benzoic acid found in cranberries, cinnamon) preservative for acidic ph formulations where it provides excellent antimicrobial activity.

How It Works: Undissociated benzoic acid (active form, pka 4.2) penetrates microbial cell membranes and disrupts electron transport chain and ph homeostasis. at ph>5, mostly ionized (sodium salt) and inactive – requires acidic formulation ph for efficacy.

Typically Found In: Acidic serums,toners,low-ph formulations

TECHNICAL DETAILS

Primary Category: Functional ingredient – benzoate preservative

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–0.5%

SOURCING & ETHICS

Vegan Status: Yes – from plant sources (cranberry, cinnamon) or synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu max 0.5%. gras food additive. ewg score: 3 (benzene formation concern with vitamin c at >80°c – normal use temperatures do not form benzene).

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Sodium benzoate's strict ph dependency (90% inactive at ph>5.5) makes its preservative activity dramatically sensitive to formulation ph. a serum formulated at ph 4.0 is fully preserved by benzoate; the same formula adjusted to ph 5.5 has <10% of the preservative activity. this ph dependency must be considered in any benzoate-preserved formulation.

Last Verified: Cosing database,siegert & frieling benzoate review,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides excellent foaming cleansing with skin-conditioning isethionate chemistry and minimal irritation.

Why It's Used: Superior mild cleansing for sensitive skin and baby products – provides the foaming performance consumers expect with dramatically reduced irritation vs sls.

How It Works: Isethionate headgroup (2-hydroxy ethane sulfonate) reduces protein binding and denaturing vs sulfate. coconut fatty acid chain provides micelle formation. skin conditioning from the isethionate's hydroxyl group. very low irritation zein test score.

Typically Found In: Gentle cleansers,baby products,sensitive skin bars,shampoos

TECHNICAL DETAILS

Primary Category: Functional ingredient – isethionate surfactant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%–20%

SOURCING & ETHICS

Vegan Status: Yes – from coconut fatty acids + isethionate (synthetic)

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Sci's exceptional mildness is demonstrated by its near-zero protein denaturation in zein testing (a standard measure of surfactant aggressiveness). by comparison, sodium lauryl sulfate denatures 90% of zein protein at equivalent concentrations, while sci denatures <5%, explaining the dramatic difference in skin and eye irritation between the two surfactants.

Last Verified: Cosing database,ananthapadmanabhan et al. surfactant skin irritation review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides superior nmf humectant activity alongside ph buffering in the optimal 4-6 cosmetic range.

Why It's Used: Primary nmf lactic acid-derived humectant with superior water binding vs glycerin and natural-origin skin compatibility.

How It Works: Sodium salt of lactic acid provides excellent water binding from both carboxylate and hydroxyl groups. highly hygroscopic – superior to glycerin at equivalent concentration at 50-80% relative humidity. nmf component produced from filaggrin proteolysis in cornification.

Typically Found In: Nmf serums,premium moisturizers,ph-buffered formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – nmf lactic acid salt

Secondary Functions: Primary nmf lactate,superior hygroscopicity

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%–10%

SOURCING & ETHICS

Vegan Status: Yes – fermentation-derived or synthetic

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Sodium lactate's hygroscopicity (water absorption at 25°c, 80% rh) is approximately 1.8× that of glycerin at equivalent concentrations – making it functionally superior as a humectant per unit weight. this superior water binding combined with natural nmf provenance (lactic acid from filaggrin proteolysis) makes it a biomimetically superior humectant to glycerin.

Last Verified: Cosing database,rawlings & harding nmf review,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the most effective natural nmf humectant as the largest component of the skin's natural moisturising factor.

Why It's Used: The primary nmf humectant — sodium pca is the dominant single component of natural moisturising factor, providing the most effective humectant hydration of any nmf component.

How It Works: Pyrrolidone carboxylic acid (pca) forms from glutamine at the skin surface by enzymatic cyclisation during cornification. sodium salt provides strong hygroscopic water binding from both ionic and pyrrolidone ring interactions. 12% of total nmf by dry weight. declines with age and in dry skin conditions.

Typically Found In: Premium moisturisers,nmf-based products,anti-aging hydration

TECHNICAL DETAILS

Primary Category: Functional ingredient – humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5%

SOURCING & ETHICS

Vegan Status: Yes – synthetic or from glutamine fermentation

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Sodium pca's dominance in nmf (12% by dry weight vs next largest ha contribution of ~0.1%) makes it quantitatively the most important single nmf humectant. its decline in aged and dry skin (measurable by stratum corneum tape-strip amino acid analysis) provides both a biomarker of skin hydration state and a therapeutic target — replenishing what declining nmf production fails to provide.

Last Verified: Cosing database,rawlings & matts nmf review,cir safety assessment

Primary Sources: 2026-03-12