Virtue Flourish Volumizing Keratin Shampoo

DESCRIPTION

What It Does: Provides wnt/beta-catenin hair follicle stem cell activation for follicle regeneration.

Why It's Used: Wnt-activating hair peptide — acetyl tetrapeptide-3 activates the fundamental molecular switch initiating each new hair growth cycle (wnt/beta-catenin), providing stem cell-level follicle regeneration beyond simple follicle stimulation.

How It Works: Wnt/beta-catenin activation in hair follicle bulge stem cells → stem cell proliferation and differentiation. anti-dht signalling interference preventing stem cell exhaustion. combined with apigenin and biotinoyl tripeptide-1 as procapil system.

Typically Found In: Anti-alopecia serums,procapil products

TECHNICAL DETAILS

Primary Category: Active ingredient – signal peptide

Secondary Functions: Collagen stimulation,skin firming,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.0001%–0.005%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Synthetically produced by solid-phase peptide synthesis (spps). may be palmitoylated for stability.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Exceptional safety profile. ewg score: 1.

Works Well With: Hyaluronic acid,ceramides,retinol,vitamin c,niacinamide

Avoid Combining With: Avoid mixing with high-concentration ahas at same ph (may hydrolyze peptide bonds)

SCIENTIFIC NOTE

Wnt/beta-catenin is the master regulator of hair follicle stem cell activation — every hair growth cycle begins with wnt signal activation of the bulge stem cell compartment. acetyl tetrapeptide-3 targets this fundamental initiating step, providing the most upstream possible intervention in the hair growth cycle.

Last Verified: Cosing database,sederma procapil technical data

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides versatile acrylic film formation and thickening across broad ph range.

Why It's Used: Versatile workhorse polymer for film formation and thickening across diverse cosmetic product types from acidic aha serums to alkaline cleansers.

How It Works: Copolymer of acrylic acid and methacrylic acid esters. thickens via polymer chain entanglement and electrostatic repulsion. film formation from chain entanglement on water evaporation. broad ph stability from balanced acid/neutral monomer composition.

Typically Found In: Serums,lotions,sunscreens — versatile across formulation types

TECHNICAL DETAILS

Primary Category: Functional ingredient – acrylic film former

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–3%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Acrylates copolymers' broad ph thickening stability (vs carbomer's ph-sensitive thickening, requiring neutralisation for viscosity) enables thickening of acidic aha serums (ph 3-4) without neutralisation — maintaining the low ph required for aha efficacy while providing viscosity control. this acid-stable thickening is impossible with conventional carbomers.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides humectant hydration and active ingredient solubilization with excellent skin feel.

Why It's Used: Preferred glycol humectant in premium and k-beauty formulations for superior skin feel vs propylene glycol with equivalent functionality.

How It Works: Two hydroxyl groups at 1,3-positions provide water binding and solvent activity. better tolerated than propylene glycol with minimal sensitization risk. 4-carbon backbone provides slightly greater hydrophobic character enabling dissolution of less polar actives vs pg.

Typically Found In: Toners,essences,serums,k-beauty formulas

TECHNICAL DETAILS

Primary Category: Functional ingredient – glycol humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–10%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

K-beauty's preference for butylene glycol over propylene glycol is driven by two factors: bg's superior skin feel (less tacky than pg's higher viscosity) and its lower sensitization potential (1,3-bg has better spatial distribution of hydroxyl groups that reduces protein interaction vs pg's 1,2-position oh groups).

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection from reactive oxygen species, reduces inflammatory cytokine production in skin, and conditions skin surface through the plant's secondary metabolite complex.

Why It's Used: Chosen for its natural origin narrative, traditional use heritage, and multi-functional phytochemical profile that supports several concurrent skin care claims from one ingredient.

How It Works: Polyphenols, terpenoids, and alkaloids in the extract scavenge ros via hydrogen atom transfer, inhibit nf-kb or cox-2 inflammatory pathways, and interact with skin surface proteins for conditioning.

Typically Found In: Botanical skin care,natural products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Plant secondary metabolites evolved as uv photoprotectants and antimicrobial agents — mechanisms that directly translate to cosmetic antioxidant and anti-inflammatory activity in human skin.

Last Verified: Cosing database,camellia sinensis leaf extract botanical review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the most potent antimicrobial diol activity alongside skin feel enhancement.

Why It's Used: Premium antimicrobial diol — caprylyl glycol's c8 chain provides the strongest membrane-disrupting antimicrobial activity of common diol preservative boosters with unique skin-feel enhancement.

How It Works: C8 1,2-diol: c8 chain length provides strongest bacterial and fungal membrane disruption of common diols. emollient skin feel improvement from c8 chain length interaction with skin surface. active at lower concentrations than shorter-chain diols. synergistic with ethylhexylglycerin.

Typically Found In: Natural preservation systems,skin feel enhancement

TECHNICAL DETAILS

Primary Category: Functional ingredient – antimicrobial humectant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–1%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Caprylyl glycol's antimicrobial potency follows the chain-length dependent membrane activity of fatty acids: c8 is the optimal chain length for membrane disruption (same as caprylic acid's antimicrobial optimum), providing maximum membrane integration without the skin sensitisation associated with longer chain lengths. this chain-length pharmacophore relationship is why c8 > c6 > c5 in diol antimicrobial potency despite identical head group chemistry.

Last Verified: Cosing database,schülke sensiva sc 50 technical data,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection, soothing anti-inflammatory effects, and skin-conditioning benefits through plant-derived polyphenols and phytochemicals.

Why It's Used: Plant extracts concentrate bioactive phytochemicals evolved for environmental protection — uv, microbial, and oxidative stressors — that translate to skin benefits.

How It Works: Polyphenols (flavonoids, phenolic acids) inhibit nf-κb-mediated inflammatory signaling, scavenge reactive oxygen species through electron donation, and chelate pro-oxidant metal ions to reduce oxidative skin damage.

Typically Found In: Serums,toners,moisturizers,masks,essences

TECHNICAL DETAILS

Primary Category: Botanical extracts

Secondary Functions: Antioxidant,anti-inflammatory

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1–10%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Plant-derived extract; no animal components.

SKIN COMPATIBILITY

Irritancy Rating: 1

Comedogenicity Rating: 0

Sensitivity Concerns: Low sensitization potential at recommended use concentrations.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.

Works Well With: Niacinamide,hyaluronic acid,vitamin c,ceramides

Avoid Combining With: Strong oxidizing agents

SCIENTIFIC NOTE

Plant secondary metabolites (flavonoids, terpenes, phenolic acids) are biosynthesized as defense compounds against uv, herbivores, and pathogens. their anti-inflammatory activity typically derives from competitive inhibition of cox-2 and 5-lox enzymes (ic50 1–50 µm), while antioxidant activity involves single electron transfer (set) and hydrogen atom transfer (hat) mechanisms with structure-dependent rate constants.

Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; phytochemical and ethnobotanical literature

Primary Sources: 2025-01-15

DESCRIPTION

What It Does: Adjusts ph to optimal ranges, chelates destabilizing metal ions, provides mild exfoliation at higher concentrations.

Why It's Used: Universal cosmetic ph adjuster and chelating agent. aha exfoliant activity is secondary.

How It Works: As ph adjuster, donates protons. as chelating agent, three carboxylic groups bind divalent metals (ca²⁺, mg²⁺, fe²⁺) preventing oxidative degradation.

Typically Found In: Nearly all cosmetic formulations,brightening products,exfoliants

TECHNICAL DETAILS

Primary Category: Active ingredient – alpha hydroxy acid (aha)

Secondary Functions: Chelating agent,ph adjustment,preservation enhancement

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Yes – synthetic or fermentation-derived

Halal Status: Yes

Source Notes: Produced by fermentation of sugars by aspergillus niger. gras (e330). most abundant organic acid in citrus.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low at low concentrations; 2/5 at exfoliant concentrations

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Photosensitizing – mandatory spf use. start at low frequency.

Safe for Sensitive Skin: Use with caution – spf required

SAFETY & COMPATIBILITY

Safety Profile: Safe at otc concentrations. eu: ≤10% leave-on at ph ≥3.5. mandatory spf advisory.

Works Well With: Niacinamide,ceramides,hyaluronic acid,spf

Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously

SCIENTIFIC NOTE

Three carboxylic acid groups provide multiple proton donation sites and stronger chelation than monocarboxylic ahas. this makes citric acid the preferred cosmetic chelating agent alongside edta.

Last Verified: Cosing database,cir safety assessment,ewg skin deep

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Boosts foam quality, stabilises foam lamellae, builds viscosity in surfactant systems, and reduces surface tension in cleansing formulations.

Why It's Used: Mea/mipa alkanolamides provide the same foam and viscosity benefits without n-nitrosamine concerns — the preferred choice in modern surfactant systems.

How It Works: Amide nitrogen lone pair inserts at foam bubble air-water interface alongside the fatty acid chain — the amide geometry stabilises foam lamellae through the gibbs-marangoni effect reducing drainage. viscosity building in surfactant systems arises from rod micelle formation above critical packing parameter.

Typically Found In: Shampoos,body wash,cleansers

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–5%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Mea/mipa equivalents are not subject to nitrosamine restrictions and are the recommended modern alternative to dea in surfactant systems.

Last Verified: Cosing database,cocamide mipa alkanolamide review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers characteristic cosmetic function at recommended use concentration.

Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.

How It Works: Works through the mechanism of its molecular class — physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Coconut acid has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.

Last Verified: Cosing database,coconut acid technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers characteristic cosmetic function at recommended use concentration.

Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.

How It Works: Works through the mechanism of its molecular class — physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Dextran has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.

Last Verified: Cosing database,dextran technical literature

Primary Sources: 2026-03-12