
Virtue
Virtue ColorKick Blue-Purple De-Brassing Shampoo
Virtue's ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.
Sulfate-free
Color-safe
Silicone-free
Paraben-free
Color Fading
Dullness
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.
Who Is It For
All ages, All genders
Budget
$46.00 - $92.00
Timeline
Immediate vibrancy; noticeable reduction in brassiness after 1-2 weeks
Why Youโll Love It
What Does It Help With?
Neutralizing brassiness, Enhancing shine
Best for
Color-treated hair
Features
Brightens, Neutralizes, Revitalizes
Checks
Cruelty Free, Vegan
Ingredients Overview
Ingredients List
aqua-water-eau, sodium-cocoyl-isethionate, sodium-lauroyl-methyl-isethionate, lauryl-glucoside, disteareth-75-ipdi, polyglyceryl-3-laurate, coconut-acid, keratin, panthenol, salicylic-acid, curcuma-longa-turmeric-root-extract, chamomilla-recutita-matricaria-flower-extract, oryza-sativa-rice-bran-extract, melia-azadirachta-flower-extract, citrus-limon-lemon-peel-extract, coccinia-indica-fruit-extract, brassica-oleracea-capitata-cabbage-leaf-extract, helianthus-annuus-sunflower-seed-oil, melia-azadirachta-leaf-extract, corallina-officinalis-extract, madecassoside, tocopherol, rosmarinus-officinalis-rosemary-leaf-extract, sodium-phytate, oryza-sativa-rice-seed-protein, asiaticoside, citrus-paradisi-grapefruit-fruit-extract, ocimum-sanctum-leaf-extract, ocimum-basilicum-basil-flower-leaf-extract, solanum-melongena-eggplant-fruit-extract, phytic-acid, leuconostoc-radish-root-ferment-filtrate, aloe-barbadensis-flower-extract, salvia-hispanica-seed-extract, hydrolyzed-quinoa, hydrolyzed-adansonia-digitata-seed-protein, oryza-sativa-rice-extract, polygonum-bistorta-root-extract, galactoarabinan, gluconolactone, caprylyl-capryl-glucoside, camellia-sinensis-leaf-extract, zinc-gluconate, caesalpinia-spinosa-fruit-extract, viola-odorata-flower-leaf-extract, ethyl-oleate, sorbitan-oleate, polyquaternium-37, helianthus-annuus-sunflower-sprout-extract, lavandula-angustifolia-lavender-flower-leaf-stem-extract, copper-gluconate, rice-oil-glycereth-8-esters, glycerin, ethylhexylglycerin, heptyl-glucoside, sodium-isethionate, hydroxypropyl-methylcellulose-stearoxy-ether, trisodium-ethylenediamine-disuccinate, guar-hydroxypropyltrimonium-chloride, potassium-sorbate, propylene-glycol, sodium-dilauramidoglutamide-lysine, xylitol, trehalose, magnesium-aspartate, butylene-glycol, sodium-phosphate, ethyl-linoleate, caprylyl-glycol, caprylic-acid, pentaerythrityl-tetra-di-t-butyl-hydroxyhydrocinnamate, calcium-gluconate, parfum-fragrance, phenoxyethanol, sodium-benzoate, benzyl-alcohol, chlorphenesin, citric-acid, maltodextrin, alcohol, benzyl-salicylate, hexyl-cinnamal, linalool
Key Ingredients
Alpha-Keratin-60ku, Chamomile-Extract, Lemon-Fruit-Extract, Red-Cabbage-Extract, Purple-Ginseng-Extract, Salicylic-Acid, Turmeric-Root-Extract, Viola-Odorata-Flower-Leaf-Extract, Lavender-Flower-Extract, Rosemary-Leaf-Extract
Ingredients Details
Asiaticoside
Common Name(s): Centella asiatica glycoside,asiaticoside b
CAS Number: 16830-15-2
DESCRIPTION
What It Does: Accelerates wound healing and reduces scar formation through fibroblast activation and collagen synthesis stimulation.
Why It's Used: Clinically proven scar reduction and wound healing active โ the compound behind centella's legendary wound healing reputation.
How It Works: Promotes fibroblast proliferation and collagen synthesis via tgf-ฮฒ independent mechanism (distinct from madecassoside). also inhibits hyaluronidase protecting extracellular matrix. antimicrobial activity supports wound healing environment.
Typically Found In: Post-surgical products,scar treatments,wound healing formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Scar reduction,wound healing,collagen stimulation
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ centella asiatica derived
Halal Status: Yes
Source Notes: Extracted from centella asiatica aerial parts alongside madecassoside, asiatic acid, and madecassic acid.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Asiaticoside's mechanism of wound healing involves release of aglycone asiatic acid after hydrolysis by skin beta-glucosidases. the glycoside form provides better stratum corneum penetration than the hydrophobic aglycone, acting as a prodrug for the active asiatic acid at the wound healing site.
Last Verified: Cosing database,bylka et al. centella asiatica review
Primary Sources: 2026-03-12
Galactoarabinan
Common Name(s): Galactoarabinan,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Galactoarabinan has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,galactoarabinan technical literature
Primary Sources: 2026-03-12
Gluconolactone
Common Name(s): D-gluconolactone,delta-gluconolactone
CAS Number: 90-80-2
DESCRIPTION
What It Does: Provides the gentlest chemical exfoliation with simultaneous antioxidant, moisture retention, and barrier support.
Why It's Used: Preferred exfoliant for rosacea, eczema, sensitive skin, and post-procedure recovery where standard ahas cause unacceptable irritation.
How It Works: Hydrolyzes slowly on skin surface to gluconic acid providing gentle exfoliation. multiple hydroxyl groups enable water binding (humectant) and metal chelation (antioxidant).
Typically Found In: Sensitive skin exfoliants,rosacea treatments,eczema care,post-procedure recovery
TECHNICAL DETAILS
Primary Category: Active ingredient โ polyhydroxy acid (pha)
Secondary Functions: Gentle exfoliation,antioxidant,humectant
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 5%โ15%
SOURCING & ETHICS
Vegan Status: Yes โ fermentation or synthetic
Halal Status: Yes
Source Notes: Fermentation-derived from glucose or synthetic. among the safest chemical exfoliants available.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: No photosensitization; no stinging; suitable for very sensitive skin.
Safe for Sensitive Skin: Yes โ ideal for sensitive, reactive, rosacea, and eczema-prone skin; no photosensitization
SAFETY & COMPATIBILITY
Safety Profile: Exceptional safety profile. no photosensitization. ewg score: 1.
Works Well With: Ceramides,niacinamide,hyaluronic acid,soothing actives
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Phas have molecular weights 2โ3ร larger than ahas, limiting penetration to superficial layers. combined humectant and antioxidant properties make them uniquely well-tolerated while providing meaningful exfoliation.
Last Verified: Cosing database,green & yu (2003) pha review,cir safety assessment
Primary Sources: 2026-03-12
Keratin
Common Name(s): Keratin
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: No
Halal Status: Conditional
Source Notes: Contains animal-derived components (keratin...); not suitable for vegan formulations.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Conditional
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Personalized Usage Instructions
How to Use
Step 1
Apply to wet hair
Step 2
Massage into a rich lather
Step 3
Rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
Step 4
Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced
Climate Suitability
UV Protection, Pollution Shield
Clinical Claims
95% of women immediately felt their hair color looked more vibrant; 95% felt their hair looked shinier and less brassy after 2 weeks; 93% felt their hair color looked brighter and more revived after 1 week
Frequency
Apply to wet hair. Massage into a rich lather. Rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask. Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo.
Product Information
Cruelty Free
Vegan