Virtue Clarifying Charcoal & Coconut Purifying Shampoo

DESCRIPTION

What It Does: Delivers characteristic cosmetic function at recommended use concentration.

Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.

How It Works: Works through the mechanism of its molecular class — physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Butyloctanol has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.

Last Verified: Cosing database,butyloctanol technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Physically adsorbs excess sebum, environmental pollution particulates, and skin surface impurities into the porous structure, purifies pores during mask application, and provides the 'detox' pore-drawing action validated by the visible sebum and debris transfer to the mask on removal.

Why It's Used: Provides genuine documented high-capacity physical adsorption — not a marketing claim but a measurable adsorbent capacity. activated charcoal's ~2000 m²/g surface area adsorbs sebum lipids and particulate pollutants through van der waals forces at concentrations no clay or silica alternative can match.

How It Works: Activated charcoal's turbostratic graphite structure (disordered graphene layers) provides pore sizes of 0.5–50 nm covering micro, meso, and macro pore ranges. sebum lipids adsorb into mesopores (2–50 nm) via van der waals forces; pollutant pahs adsorb via π-π stacking with graphene rings; the high-capacity adsorption drives equilibrium-driven partitioning from pore to charcoal surface.

Typically Found In: Charcoal masks,pore purifying,detox

TECHNICAL DETAILS

Primary Category: Active ingredient – mineral / metal active

Secondary Functions: Antimicrobial,sebum regulation,antioxidant enzyme cofactor

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 5%–30%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Mineral/inorganic compound. cosmetic or pharmaceutical grade.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating at recommended concentrations.

Safe for Sensitive Skin: Yes at recommended concentrations

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile at cosmetic concentrations. ewg score: 1–2.

Works Well With: Niacinamide,salicylic acid,other actives

Avoid Combining With: No significant incompatibilities at standard concentrations

SCIENTIFIC NOTE

Activated charcoal's adsorption capacity (1–3 g sebum/g charcoal) significantly exceeds kaolin clay (~0.5 g/g) and bentonite (~0.8 g/g) — the higher porosity-to-mass ratio from carbonisation providing the most efficient sebum adsorption per gram of any cosmetic adsorbent.

Last Verified: Cosing database,activated charcoal pore adsorption capacity review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the characteristic warm cinnamon fragrance note with antimicrobial activity.

Why It's Used: The cinnamon spice fragrance – cinnamal defines the warm, sweet spice note of cinnamon essential oil widely used in fragrance compositions.

How It Works: Alpha,beta-unsaturated aldehyde provides antimicrobial via michael addition to bacterial thiol enzymes. inhibits quorum sensing. anti-inflammatory via nf-kb inhibition. antifungal vs candida.

Typically Found In: Spice fragrances,flavoured lip products,antimicrobial formulas

TECHNICAL DETAILS

Primary Category: Fragrance component – cinnamon aldehyde

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%–0.1%

SOURCING & ETHICS

Vegan Status: Yes – from cinnamomum verum bark

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen with restrictive ifra limits due to high sensitisation potential. max 0.01% leave-on skin per ifra category 4.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Cinnamal is one of the most potent cosmetic contact sensitisers known – local lymph node assay (llna) ec3 values of 0.016% (requiring only 0.016% to induce sensitisation in 3% of test animals), making it approximately 100× more potent as a sensitiser than cinnamyl alcohol. despite this, it remains in use under strict ifra concentration limits that keep exposure below sensitisation thresholds.

Last Verified: Cosing database,ifra standards,rifm cinnamal safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the defining intense lemon-citrus fragrance note.

Why It's Used: The lemon scent compound – citral defines the fresh lemon scent in lemon essential oil and lemongrass with potent antimicrobial activity.

How It Works: Mixture of e-isomer (geranial) and z-isomer (neral). antimicrobial via michael addition to thiol enzymes. inhibits nf-kb for anti-inflammatory activity. antioxidant via allylic aldehyde.

Typically Found In: Citrus fragrances,antibacterial products,lemon-scented cosmetics

TECHNICAL DETAILS

Primary Category: Fragrance component – lemon aldehyde

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%–0.5%

SOURCING & ETHICS

Vegan Status: Yes – from lemon, lemongrass, melissa oils

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. high sensitisation potential from alpha,beta-unsaturated aldehyde structure. ifra strict limits.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Citral's high sensitisation potential (llna ec3 ~0.11%) is a consequence of its alpha,beta-unsaturated aldehyde structure providing a highly reactive michael acceptor for skin protein covalent binding. the e/z mixture (geranial/neral) in natural citral means both isomers contribute to the sensitisation burden – explaining why lemongrass oil (very high citral content, ~60-80%) is one of the more common essential oil allergens.

Last Verified: Cosing database,ifra standards

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.

Why It's Used: Multifunctional clean beauty preservation active — ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.

How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.

Typically Found In: Natural preservation systems,deodorants,skin conditioning products

TECHNICAL DETAILS

Primary Category: Functional ingredient – antimicrobial glycerol ether

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–0.5%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.

Last Verified: Cosing database,schülke sensiva sc 10 technical data,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides fresh rose-geranium floral scent with antimicrobial activity.

Why It's Used: The rose fragrance terpene – geraniol defines the fresh, sweet rose-geranium note found in more than 60 essential oils and is essential for recreating natural floral fragrance profiles.

How It Works: Monoterpene alcohol inhibits bacterial membrane integrity for antimicrobial activity. activates trpv1 for anti-nociception. inhibits nf-kb for anti-inflammatory activity. antioxidant via allylic radical scavenging.

Typically Found In: Rose-scented products,floral fragrances,natural cosmetics

TECHNICAL DETAILS

Primary Category: Fragrance component – acyclic monoterpene alcohol

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%–1%

SOURCING & ETHICS

Vegan Status: Yes – from rose, geranium, palmarosa oils

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Geraniol's isomers (geraniol, nerol, citronellol) provide subtly different scent characters despite identical molecular formulae (c10h18o): geraniol provides the sweet, fresh rose note while its z-isomer nerol has a more delicate, neroli-like character. these isomeric scent differences arise from different spatial presentation of the hydroxyl and double bond groups to the olfactory receptor – demonstrating the extraordinary structural sensitivity of olfactory perception.

Last Verified: Cosing database,ifra standards

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.

Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.

How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.

Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners

TECHNICAL DETAILS

Primary Category: Humectant

Secondary Functions: Skin barrier support,emollient,solvent

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–30% (typical: 3–10%)

SOURCING & ETHICS

Vegan Status: Yes – plant-derived (coconut, soy, palm) or synthetic

Halal Status: Yes – when plant-derived or synthetic; verify source with supplier

Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; non-irritating at all standard concentrations

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).

Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas

Avoid Combining With: No known incompatibilities at standard concentrations

SCIENTIFIC NOTE

Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.

Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the most potent natural phytoestrogen (8-prenylnaringenin) alongside anti-inflammatory and antimicrobial activity.

Why It's Used: The most potent phytoestrogen source — 8-prenylnaringenin from hops cones is the strongest phytoestrogen known (stronger than genistein or any other plant er agonist) for women's skin formulations.

How It Works: 8-prenylnaringenin (8-pn) binds er-alpha with ic50 ~5nm (stronger than all known phytoestrogens). xanthohumol provides antioxidant (orac >35,000) and anti-cancer activity. myrcene provides sedating and analgesic activity. lupulone and humulone provide antimicrobial activity vs p. acnes and s. aureus.

Typically Found In: Women's anti-aging,phytoestrogenic formulas,menopausal skincare

TECHNICAL DETAILS

Primary Category: Active ingredient – soothing / anti-inflammatory

Secondary Functions: Redness reduction,anti-inflammatory,calming

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–3%

SOURCING & ETHICS

Vegan Status: Yes – from humulus lupulus cones

Halal Status: Conditional – hops cones are plant; beer production is halal; extract from non-fermented hops is halal

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.

Safe for Sensitive Skin: Yes – particularly recommended for sensitive skin

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

8-prenylnaringenin's extraordinary phytoestrogen potency (er-alpha ic50 ~5nm vs genistein's ~130nm — 26× more potent) was discovered when female hop harvesters were observed experiencing menstrual cycle disruption after occupational hops exposure. this occupational endocrinology observation led to identification of 8-pn as the most potent plant phytoestrogen known — a clinical observation that preceded the laboratory identification of the active compound by decades.

Last Verified: Cosing database,milligan et al. 8-prenylnaringenin phytoestrogen discovery

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant and preservative-boosting activity in a naturally-occurring clean-label phenolic.

Why It's Used: Clean-label preservation support — hydroxyacetophenone provides antioxidant and antimicrobial-boosting properties from a naturally-occurring compound accepted in natural cosmetic certifications.

How It Works: Para-hydroxyl group provides antioxidant radical scavenging. disrupts bacterial cell membrane penetration for preservative system boosting. anti-inflammatory via nf-kb inhibition. occurs naturally in plants including pear and raspberry as a secondary metabolite.

Typically Found In: Natural preservation systems,antioxidant serums,clean beauty

TECHNICAL DETAILS

Primary Category: Functional ingredient – antioxidant preservative booster

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–1%

SOURCING & ETHICS

Vegan Status: Yes – natural from plants or synthetic

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Hydroxyacetophenone's natural occurrence in fruits (pear, raspberry, passion fruit) at detectable concentrations provides clean-label justification for use in natural cosmetics. its cosmos certification acceptance reflects the growing demand for functional preservation ingredients that meet natural certification criteria — an ingredient with genuine plant-origin credentials that provides meaningful antimicrobial and antioxidant functions simultaneously.

Last Verified: Cosing database,cosmos-standard approved ingredients,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.

Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.

How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix — enzymes, receptors, structural proteins, or signaling molecules — triggering beneficial biological responses.

Typically Found In: Serums,treatments,moisturizers,specialty products

TECHNICAL DETAILS

Primary Category: Specialty actives

Secondary Functions: Skin-conditioning,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01–5%

SOURCING & ETHICS

Vegan Status: No

Halal Status: Conditional

Source Notes: Contains animal-derived components (keratin...); not suitable for vegan formulations.

SKIN COMPATIBILITY

Irritancy Rating: 1

Comedogenicity Rating: 0

Sensitivity Concerns: Low sensitization potential at recommended use concentrations.

Safe for Sensitive Skin: Conditional

SAFETY & COMPATIBILITY

Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.

Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides

Avoid Combining With: Incompatible with oxidizing agents; check ph stability

SCIENTIFIC NOTE

Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-γ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.

Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature

Primary Sources: 2025-01-15