
Verb
Verb Brightening Purple Shampoo for Blonde Hair
Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional grade violet pigment and açaí extract, this shampoo was designed to neutralize brassy yellow hues in blonde, grey and silver hair tones.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Natural
Color Fading
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with violet pigment and açaí extract
Who Is It For
All ages and genders
Budget
$22.00 - $44.00
Timeline
Immediate
Why You’ll Love It
What Does It Help With?
Neutralizing brassiness, Enhancing brightness
Best for
Color-treated hair
Features
Neutralizes brassy yellow hues, Gently cleanses and brightens hair
Checks
Cruelty Free
Ingredients Overview
Ingredients List
aqua-water-eau, sodium-lauroyl-sarcosinate, cocamide-mea, glycerin, cocamidopropyl-betaine, disodium-laureth-sulfosuccinate, sodium-c14-16-olefin-sulfonate, laureth-3, dimethyl-isosorbide, boswellia-carterii-oil, euterpe-oleracea-fruit-extract, panthenol, anhydroxylitol, calcium-gluconate, carnosine, gluconolactone, hydroxypropylammonium-gluconate, hydroxypropylgluconamide, maltodextrin, xylitol, xylitylglucoside, maleic-acid, glycol-distearate, trideceth-12, glycol-stearate, peg-150-distearate, peg-12-dimethicone, parfum-fragrance, polyquaternium-7, polyquaternium-10, quaternium-80, sarcosine, acrylates-c10-30-alkyl-acrylate-crosspolymer, amodimethicone, lauric-acid, xanthan-gum, hydroxypropyl-guar-hydroxypropyltrimonium-chloride, sodium-chloride, potassium-sorbate, sodium-benzoate, cetrimonium-chloride, peg-12-allyl-ether, citric-acid, bht, linoleamidopropyl-pg-dimonium-chloride-phosphate-dimethicone, sodium-sulfate, propylene-glycol, sodium-acetate, isopropyl-alcohol, benzyl-alcohol, silica, dehydroacetic-acid, tartaric-acid, ci-60730-ext-violet-2, amyl-cinnamyl, benzyl-cinnamate, benzyl-salicylate, citral, citronellol, geraniol, hexyl-cinnamyl, hydroxycitronellal, butylphenyl-methylpropional, limonene, linalool
Key Ingredients
Violet pigment, Açaí extract, Coconut fatty acids, Frankincense oil
Ingredients Details
Amodimethicone
Common Name(s): Aminosilicone,amino-modified polydimethylsiloxane
CAS Number: 71750-79-3
DESCRIPTION
What It Does: Provides amino group-mediated preferential adsorption to damaged hair for targeted conditioning.
Why It's Used: Premium hair conditioning silicone – amino groups provide substantive adsorption to hair far exceeding pdms, with automatic targeting to the most damaged areas requiring conditioning.
How It Works: Amino (nh2) groups on silicone chain provide cationic character at normal ph, electrostatic adsorption to anionic hair surface. higher charge density at damaged sites increases adsorption where conditioning is most needed. si-o-si backbone provides permanent conditioning film with heat protection.
Typically Found In: Intensive conditioners,anti-frizz products,damage repair conditioners
TECHNICAL DETAILS
Primary Category: Functional ingredient – amino-functional silicone
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%–5%
SOURCING & ETHICS
Vegan Status: Yes – synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Amodimethicone's amino group-driven substantivity to damaged hair is dramatically greater than non-functionalized pdms. studies show amodimethicone deposits 50-200× more mass on bleach-damaged hair vs virgin hair, providing an automatic 'damage detection' conditioning system that directs the most conditioning to the hair areas that need it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Anhydroxylitol
Common Name(s): Anhydroxylitol,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class — physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient – cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%–10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Anhydroxylitol has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,anhydroxylitol technical literature
Primary Sources: 2026-03-12
Bht
Common Name(s): Bht
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix — enzymes, receptors, structural proteins, or signaling molecules — triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01–5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-γ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Carnosine
Common Name(s): Beta-alanyl-l-histidine,n-beta-alanyl-l-histidine dipeptide
CAS Number: 305-84-0
DESCRIPTION
What It Does: Provides anti-glycation and anti-carbonylation activity protecting collagen from glycation-induced crosslinking.
Why It's Used: Natural anti-age dipeptide targeting glycation — complementary to antioxidant-only anti-aging strategies with documented collagen protection.
How It Works: Histidine imidazole chelates cu²⁺ for antioxidant metal chelation. beta-alanine traps reactive carbonyl species (glycating aldehydes). quenches 4-hydroxynonenal (hne) protein carbonylation. anti-glycation via competing with lysine residues.
Typically Found In: Anti-aging serums,anti-glycation products,longevity skincare
TECHNICAL DETAILS
Primary Category: Active ingredient – antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%–5%
SOURCING & ETHICS
Vegan Status: Yes – synthetic
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Carnosine's anti-glycation mechanism is sacrificial carbonyl trapping: reactive carbonyl species (methylglyoxal, glyoxal) that would normally glycate collagen lysines are instead captured by carnosine's free amino groups — carnosine acts as a sacrificial protector for collagen, being consumed in the process of preventing more damaging collagen glycation.
Last Verified: Cosing database,guiotto et al. carnosine anti-glycation review
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Massage into wet hair, lather well and rinse
Step 2
Follow with Verb Purple Mask
Step 3
Use as needed
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced
Climate Suitability
Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Frequency
Massage into wet hair, lather well and rinse. Follow with Verb Purple Mask. Use as needed.
Product Information
Cruelty Free