
Highlights
WHAT IS IT?
Retinoid serum containing 2% Granactive Retinoid
FEATURES
Targets visible signs of aging, improves fine and dynamic lines, evens skin tone and texture, less irritation than retinol, creamy serum format
BEST FOR
all skin types
CHECKS
No other retinoids, avoid during pregnancy and breastfeeding
Who Is It For?
All Genders Age Range Not Explicitly StatedWhat Does It Help With?
Signs Of Aging Textural Irregularities Uneven Skin Tone Fine LinesBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Estรฉe Lauder Companies Says
Product Description:
Next-generation retinol-alternative technologies to address signs of aging. Targets signs of aging, textural irregularities, uneven skin tone. Suited to all skin types. Granactive Retinoid 2% Emulsion is a creamy serum that improves fine and dynamic lines through a highly-advanced retinoid active. It evens skin texture and tone with less irritation compared to retinol. Note: Refrigerate and use within three months after opening. Caution: Use sun protection; not to be used with other retinoids or during pregnancy and breastfeeding.
About the Brand:
Ingredients Overview
Ingredients List
Aqua-water,Glycerin,Caprylic-capric-triglyceride,Ethyl-linoleate,Propanediol,Dimethyl-isosorbide,Cetearyl-isononanoate,Bisabolol,Hydroxypinacolone-retinoate,Retinol,Tasmannia-lanceolata-fruit-leaf-extract,Inulin-lauryl-carbamate,Glyceryl-stearate,Ceteareth-12,Ceteareth-20,Cetearyl-alcohol,Carrageenan,Xanthan-gum,Acacia-senegal-gum,Cetyl-palmitate,Sucrose-laurate,Polysorbate-20,Isoceteth-20,Rosmarinus-officinalis-rosemary-leaf-extract,Hydroxymethoxyphenyl-decanone,Behentrimonium-chloride,Trisodium-ethylenediamine-disuccinate,Disodium-edta,Dehydroacetic-acid,Benzoic-acid,Ethylhexylglycerin,Phenoxyethanol,Chlorphenesin
Key Ingredients
Granactive Retinoid, Hydroxypinacolone Retinoate, Retinol, Bisabolol
Ingredients Details
Bisabolol
Common Name(s): Alpha-bisabolol,levomenol,(-)-alpha-bisabolol
CAS Number: 515-69-5
DESCRIPTION
What It Does: Reduces skin inflammation, soothes irritation, promotes wound healing, and enhances penetration of co-formulated actives.
Why It's Used: Premium natural soothing active with combined anti-inflammatory, wound healing, and penetration-enhancing activity โ clinically validated across sensitive, reactive, and irritated skin types.
How It Works: Inhibits nf-kb pathway reducing pro-inflammatory cytokines il-1ฮฒ, il-6, tnf-ฮฑ. enhances stratum corneum lipid fluidity increasing penetration of co-delivered actives. antimicrobial against s. aureus and c. albicans. promotes keratinocyte migration for wound healing.
Typically Found In: Sensitive skin products,post-procedure formulations,anti-irritant formulas,wound healing
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Anti-inflammatory,penetration enhancement,antimicrobial
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from candeia tree (vanillosmopsis erythropappa) or synthetic
Halal Status: Yes
Source Notes: Natural (-)-alpha-bisabolol from brazilian candeia tree is more sustainable and potent than chamomile-derived bisabolol. synthetic (ยฑ)-bisabolol is racemic with slightly lower anti-inflammatory potency.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Bisabolol's dual function as both an anti-inflammatory and a penetration enhancer is synergistic โ by reducing the inflammatory response that increases barrier tightness while simultaneously fluidizing stratum corneum lipids, it provides enhanced delivery of co-formulated actives in the very conditions where delivery is most needed.
Last Verified: Cosing database,piazza et al. bisabolol anti-inflammatory study,cir safety assessment
Primary Sources: 2026-03-12
Carrageenan
Common Name(s): Irish moss extract,chondrus crispus extract,kappa/iota/lambda carrageenan
DESCRIPTION
What It Does: Provides natural marine seaweed gellation and thickening with moisturizing sulfated polysaccharide conditioning.
Why It's Used: Marine natural thickener and gellant for seaweed-inspired formulations with moisturizing sulfated polysaccharide activity.
How It Works: Sulfated galactan helical coils form ionic junction zones with potassium (kappa), calcium (iota), or none (lambda) providing different gel textures. iota-carrageenan forms elastic, non-syneretic gels preferred for cosmetics. sulfate groups provide ha-like moisture retention.
Typically Found In: Natural gels,marine skincare,moisturizing masks
TECHNICAL DETAILS
Primary Category: Functional ingredient โ seaweed polysaccharide gellant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ from red seaweed
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Iota-carrageenan's gel mechanism requires calcium ion cross-linking (vs kappa-carrageenan's potassium requirement). this calcium dependency means iota carrageenan gels are skin-compatible (skin's natural calcium levels provide gel-triggering) and provides a unique 'skin-responsive gellation' where the natural calcium in sweat and skin surface triggers in-situ gel formation on application.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Ceteareth-12
Common Name(s): Ceteareth-12
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Ceteareth-20
Common Name(s): Polyethylene glycol cetearyl ether,peg-20 cetearyl ether
CAS Number: 68439-49-6
DESCRIPTION
What It Does: Provides high-hlb o/w emulsification for stable cream formation from ethoxylated cetearyl alcohol.
Why It's Used: Classic self-emulsifying wax component for standard pharmaceutical and cosmetic cream formulation.
How It Works: 20 eo units on cetearyl alcohol chain provide hlb ~15-17 for strong o/w emulsification. often pre-blended with cetearyl alcohol as 'emulsifying wax' for simplified cream making. combined low-hlb cetearyl alcohol + high-hlb ceteareth-20 forms a balanced self-emulsifying system.
Typically Found In: Classic pharmaceutical and cosmetic creams
TECHNICAL DETAILS
Primary Category: Functional ingredient โ ethoxylated fatty alcohol emulsifier
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ8%
SOURCING & ETHICS
Vegan Status: Conditional โ peg petroleum; cetearyl vegetable
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ceteareth-20's combination with cetearyl alcohol in the classic 'emulsifying wax nf' creates what is called a 'mixed emulsifier system' where the fatty alcohol forms lamellar crystal phases that physically trap and stabilize oil droplets. this physical (lamellar crystal) + chemical (hlb balance) dual stabilization provides superior stability compared to either component alone.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12