Reed Health Care Niji Noneri Straight Shampoo 300ml

Reed Health Care

Reed Health Care Niji Noneri Straight Shampoo 300ml

Niji Noneri Straight Shampoo is designed to tame frizz and manage curly hair, providing a straightening effect with regular use. It contains natural oils like argan and chia seed oil to nourish and hydrate hair.

Sulfate-free

Paraben-free

Color-safe

Silicone-free

Natural

Frizz

Optimized for Your Environment & Lifestyle

Humid
Dry

Nykaa

In stock

Recommended

Reed Health Care Niji Noneri Straight Shampoo 300ml

Reed Health Care

reed-health-care-niji-noneri-straight-shampoo-300ml

Shampoo

10523351908645

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

Add to Routine
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Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Very healthy or severely damaged hair falls outside optimal treatment parameters

Water Quality:

Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness

Hair:

Closed cuticles resist product penetration causing surface buildup without internal benefits

Active Lifestyle:

Activity levels outside optimal range affect product performance and maintenance requirements

Add to Your Routine

Current Routine Fit

Replaces regular shampoo, works with smoothing conditioner and styling products

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

A straightening shampoo with natural oils

Who Is It For

Adults

Budget

$28.80 - $57.60

Timeline

Regular use

Why Youโ€™ll Love It

What Does It Help With?

Frizz, Breakage, Dullness

Best for

Frizz

Features

Tames frizz, manages curly hair, provides straightening effect, contains argan and chia seed oils

Checks

Sulfate-free, Paraben-free, Color-safe, Silicone-free

Ingredients Overview

Ingredients List

water, sodium-laureth-4-carboxylate, cocamidopropyl-betaine, cocamide-DEA, sodium-lauroyl-methylalanine, sorbitol, diammonium-aminoethylthiosuccinate, ammonium-chloride, salvia-hispanica-seed-oil, argania-spinosa-kernel-oil, licorice-root-extract, citric-acid, fragrance, polyquaternium-10, pentetate-sodium, sodium-pyrosulfite, phenoxyethanol, sodium-benzoate

Key Ingredients

argania-spinosa-kernel-oil, salvia-hispanica-seed-oil, licorice-root-extract

Ingredients Details

Fragrance

Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour

CAS Number: N/a

DESCRIPTION

What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.

Why It's Used: Fragrance is a major consumer purchase driver โ€” up to 70% of consumers make purchasing decisions partially based on product scent.

How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ€” complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.

Typically Found In: All fragrance products

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: Standard use levels

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.

Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements

Primary Sources: 2026-03-12

Phenoxyethanol

Common Name(s): 2-phenoxyethanol,rose ether,ethylene glycol monophenyl ether

CAS Number: 122-99-6

DESCRIPTION

What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.

Why It's Used: The benchmark cosmetic preservative โ€“ eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.

How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.

Typically Found In: All cosmetic formulations as primary preservative

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ broad-spectrum preservative

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“1% (eu max 1%)

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at โ‰ค1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations โ€“ a consumer perception issue rather than a scientific safety concern.

Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment

Primary Sources: 2026-03-12

Polyquaternium-10

Common Name(s): Pq-10,hydroxyethylcellulose ethyl trimethylammonium chloride,jr-400

CAS Number: 54351-50-7

DESCRIPTION

What It Does: Provides film-forming conditioning and detangling with heat protection in a polymer that adsorbs substantively to hair.

Why It's Used: The most widely used cationic polymer conditioner โ€“ provides excellent conditioning and detangling while adsorbing strongly to damaged hair areas that need conditioning most.

How It Works: Cationic quaternary ammonium groups along the polymer backbone adsorb to anionic sites on hair keratin. higher charge density on damaged hair (more negative sites) leads to preferential adsorption where conditioning is needed. polymer film formation provides heat protection and volume.

Typically Found In: Shampoos,2-in-1 products,conditioners,styling products

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ cationic polymer conditioner

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“2%

SOURCING & ETHICS

Vegan Status: Yes โ€“ cellulose-derived

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Polyquaternium-10's 'self-targeting' to damaged hair sites is a unique smart conditioning mechanism. as hair damage increases negative charge density by exposing keratin's aspartate and glutamate carboxylate groups, pq-10's cationic polymer backbone adsorbs preferentially to these high-charge damage sites โ€“ automatically delivering more conditioning where the hair needs it most.

Last Verified: Cosing database,robbins hair science,cir safety assessment

Primary Sources: 2026-03-12

Sorbitol

Common Name(s): D-glucitol,l-glucitol,sorbol

CAS Number: 50-70-4

DESCRIPTION

What It Does: Attracts and retains moisture providing skin softening and hydration.

Why It's Used: Widely used, cost-effective humectant and formulation ingredient in moisturizers, toothpastes, and personal care.

How It Works: 6 hydroxyl groups provide strong water binding through hydrogen bonding. metabolized slowly by skin as an osmolyte.

Typically Found In: Moisturizers,body lotions,toothpaste,shampoos,many personal care products

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ sugar alcohol humectant

Secondary Functions: Formulation solvent,viscosity modifier

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%โ€“30%

SOURCING & ETHICS

Vegan Status: Yes โ€“ plant-derived (corn, apples) or synthetic

Halal Status: Yes

Source Notes: Produced by catalytic hydrogenation of glucose. derived from corn starch or other carbohydrate sources. gras food-approved.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Sorbitol's osmolyte function in cells (accumulates in response to osmotic stress) suggests it may provide protection to skin cells under dehydrating environmental conditions, complementing its well-established surface humectant activity.

Last Verified: Cosing database,cir safety assessment,ewg skin deep

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

After wetting your hair, take an appropriate amount in the palm of your hand, create a light lather, then spread the lather all over your hair and gently massage the scalp

2

Step 2

After that, rinse carefully so that no bubbles remain

Medical Chemicals

Protein/Moisture

- Moisture

pH

pH Level

- Acidic

Porosity Taget

- High Porosity

Customized for Your Profile

Scalp Condtions

Sensitive Scalp, pH Balanced

Climate Suitability

Humid, Dry

Clinical Claims

Frequency

After wetting your hair, take an appropriate amount in the palm of your hand, create a light lather, then spread the lather all over your hair and gently massage the scalp. After that, rinse carefully so that no bubbles remain.

Product Information

Sulfate-free

Paraben-free

Color-safe

Silicone-free