
Highlights
WHAT IS IT?
Sheer-tinted sunscreen with SPF 50 PA++++, includes niacinamide and rice water, 3 key active ingredients
FEATURES
Fluid texture, blends seamlessly into Indian skin tones, sheer natural coverage, hybrid sunscreen (physical and chemical filters), double defense against UVA and UVB rays, brightens and evens skin tone, minimizes shine, deeply hydrates and smoothens skin, fragrance-free, non-oily
BEST FOR
sensitive
CHECKS
No fragrance, no oily finish, no white cast or ashy appearance
Who Is It For?
Women No Specific Age Range MentionedWhat Does It Help With?
Brightening Blemish Fading Hydration Shine Control Protection From Uv Damage Refinement Of Skin TextureBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
Fluid tint that gets youThis skin tint combines a fluid texture with a specially crafted shade blending seamlessly into most Indian skin tones. Its sheer naturallooking coverage eliminates the worries of a white cast or ashy appearance making it your allinone solution for a smooth readytogo look. Inclusivity and versatility at its finest this tint adapts to your skin providing a smooth natural finish for most Indian skin tones.The doubledefense sunscreenUV radiation dives deep into the skin causing photoaging and DNA damage. But a hybrid sunscreen has you covered as it blends physical and chemical filters for protection against UVA and UVB rays. Double the defense double the protection.Brightening skin duoNiacinamide is a powerhouse ingredient that brightens and evens skin tone fading blemishes for smoother clearer skin. Known for minimizing shine and refining texture it creates an ideal base for tinted formulas leaving your skin looking naturally refined. Paired with rice water a superfood that deeply hydrates and smoothens the skin it helps achieve soft supple and healthylooking skin. Together these ingredients work in harmony to enhance your skins natural beauty.
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Benzophenone-3, Phospholipids, 1,3-Butylene Glycol, Glycerin, Niacinamide, Glyceryl Citrate/Lactate/Linoleate/ Oleate, Polyglyceryl-4 Cocoate, Polyglyceryl-3 Caprate, Glyceryl Caprylate, CI 77891 (Titanium Dioxide), Methoxy PEG-10 Propyltrimethoxysilane, Oryza Sativa (Rice) Extract, Laminaria Digitata (Sea Kelp) Extract, Hydrogenated Lecithin, Cetyl-PG Hydroxyethyl Palmitamide, Ceramide EOP, Ceramide NS/Ceramide NG, Ceramide NP, Ceramide AS, Ceramide AP, Cholesterol, 1,2-Hexanediol, Phenoxyethanol, Ethylhexylglycerin, CI 77492, Polyacrylate-13, Polyisobutene, Polysorbate-20, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate / Sodium Acryloyldimethyl Taurate Copolymer, Disodium EDTA, CI 77491, CI 77499 (Titanium Dioxide), Sodium Hydroxide, Citric Acid
Key Ingredients
niacinamide,rice water
Ingredients Details
1-2-hexanediol
Common Name(s): 1-2-hexanediol,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
1-2-hexanediol has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,1-2-hexanediol technical literature
Primary Sources: 2026-03-12
Acrylates/c10-30 Alkyl Acrylate Crosspolymer
Common Name(s): Acrylates/c10-30 alkyl acrylate crosspolymer
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Benzophenone-3
Common Name(s): Oxybenzone,2-hydroxy-4-methoxybenzophenone,uva+uvb filter
CAS Number: 131-57-7
DESCRIPTION
What It Does: Provides combined uva and uvb filtration in a single chemical uv filter molecule.
Why It's Used: Combined uva+uvb filter historically used for broad-spectrum coverage in a single ingredient, now increasingly restricted.
How It Works: Benzophenone chromophore absorbs uvb (305nm) and uva-ii (326nm) via two separate nโฯ* transitions. water-soluble allows aqueous phase formulation. single filter providing partial broad-spectrum coverage.
Typically Found In: Sunscreens (being phased out in many markets)
TECHNICAL DETAILS
Primary Category: Active ingredient โ chemical uva/uvb filter
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Up to 6% (eu), 6% (us fda)
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu max 6%. coral reef/aquatic toxicity โ banned hawaii, palau, some us states. potential endocrine activity at high systemic exposure. ewg score: 7. use declining due to regulatory pressure.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Benzophenone-3's declining use reflects evolving understanding of environmental and endocrine impacts: discovered in coral bleaching studies, its restriction in hawaii (2018) sparked a global trend in marine-safe sunscreen formulations that is reshaping the industry away from bp-3 toward mineral filters and marine-safer organic alternatives.
Last Verified: Cosing database,fda uv filter otc monograph,hawaii bp-3 restriction law
Primary Sources: 2026-03-12
Butyl Methoxydibenzoylmethane
Common Name(s): Butyl methoxydibenzoylmethane,organic uv filter,photostabilising sunscreen active
CAS Number: N/a
DESCRIPTION
What It Does: Absorbs uv radiation at specific wavelengths (uva 320โ400 nm, uvb 290โ320 nm) and dissipates photon energy as heat rather than skin-damaging photochemical reactions.
Why It's Used: Organic uv filters are chosen for their high molar extinction coefficient, specific spectral coverage, and formulation compatibility โ individual filters are combined to provide broad-spectrum coverage across uva+uvb.
How It Works: Uv photon absorption by the aromatic chromophore ฯ-system excites the molecule from sโ ground state to sโ excited state. rapid internal conversion or photoisomerisation dissipates energy as vibrational heat before it can initiate skin photodamage.
Typically Found In: Sunscreens,photoprotective products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Check local sunscreen regulations
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Organic uv filters require photostabilisation (by avobenzone-octocrylene pairing, or triazine stabilisers) as some absorbers degrade on uv exposure โ formulator must verify photostability of the chosen filter combination.
Last Verified: Cosing database,butyl methoxydibenzoylmethane organic uv filter review
Primary Sources: 2026-03-12