Long-lasting moisturization, nourishment, heals dry and cracked lips, leaves lips soft, smooth and hydrated, subtle buildable colour, contains hydrating Shea Butter and moisturizing Cocoa Butter, natural UV protection with Carrot Seed Oil, pocket-sized retractable stick
BEST FOR
sensitive
CHECKS
Does not mention parabens, sulfates, silicones, fragrance (implied fragrance-free), alcohol or harsh chemicals
Who Is It For?
All Genders
Ages Not Specified
What Does It Help With?
Hydrates Dry Lips
Moisturizes And Nourishes
Repairs Cracked Lips
Provides A Subtle Tint
Budget
Affordable (under ₹30 Is The Note But Price Is ₹159 Inr
So Mid-range ($30-$75) Equivalent In Local Terms)
How To Use
Which routine should it be used in?
Morning
Evening
Cleanse
Tone
Eyecare
Serum
Moisturize
Suncare
Instructions:
Apply one swipe on lips for conditioning and colour
Key Information
Vegan
Cruelty-free
Sensitive-safe
Non-comedogenic
Hypoallergenic
Microbiome-safe
Preservative-free
Eco-friendly
Pregnancy-safe
Oil-free
What Plum Says
Product Description:
This sheer-tinted strawberry sorbet lip balm provides deep long-lasting moisturization and a subtle kiss of colour that's buildable. It looks and feels like a fully loaded dessert, but is also packed with plant oils & butters comprising of hydrating Shea Butter, moisturizing Cocoa Butter & natural UV-protecting Carrot Seed Oil. Just one swipe of this conditioning lip balm leaves your lips soft, smooth & hydrated with a hint of sweet berry color for an everyday sheen! The best part? It comes in a pocket-sized, retractable stick for hands-free application.
Cera Microcristallina, also known as microcrystalline wax, is a refined petroleum-derived wax widely used in cosmetic and skincare formulations. This versatile ingredient is composed of small crystalline structures, giving it unique properties that benefit various product types. Microcrystalline wax has a higher melting point and greater flexibility compared to paraffin wax, making it an excellent choice for enhancing product stability and texture.
In skincare formulations, Cera Microcristallina functions as an emollient, texture enhancer, and binding agent. It helps create a protective barrier on the skin's surface, reducing transepidermal water loss and improving moisture retention. This wax is particularly effective in lip care products, providing long-lasting hydration and a smooth, non-sticky feel.
Cera Microcristallina's ability to form stable emulsions makes it valuable in creams, lotions, and balms. It contributes to the viscosity and consistency of products, ensuring even distribution of active ingredients. The wax also aids in stick formulations, providing structure and improving product payoff. Due to its low comedogenicity, Cera Microcristallina is generally well-tolerated by most skin types, making it suitable for a wide range of skincare applications.
Cetearyl
Alcohol
Cetearyl alcohol is a versatile emollient and emulsifier widely used in skincare and cosmetic formulations. This fatty alcohol, derived from natural sources such as coconut or palm oil, is a blend of cetyl and stearyl alcohols. Despite its "alcohol" nomenclature, cetearyl alcohol is non-drying and non-irritating to the skin.
In skincare products, cetearyl alcohol serves multiple functions. It acts as a thickening agent, enhancing the texture and stability of creams and lotions. As an emulsifier, it helps blend oil and water-based ingredients, creating smooth, homogeneous formulations. Cetearyl alcohol also functions as an effective occlusive, forming a protective barrier on the skin that helps retain moisture.
This ingredient is particularly beneficial for dry or sensitive skin types. It imparts a silky, smooth feel to products without leaving a greasy residue. Cetearyl alcohol is generally well-tolerated and considered safe for most skin types. Its mild nature makes it suitable for use in a wide range of skincare products, including moisturizers, cleansers, and hair conditioners.
When formulating with cetearyl alcohol, it's typically used in concentrations ranging from 2% to 5%, depending on the desired texture and purpose of the product.
Copernicia
Cerifera
(carnauba)
Wax
Copernicia Cerifera (Carnauba) Wax is a natural, plant-based ingredient derived from the leaves of the Carnauba palm tree, native to northeastern Brazil. This versatile wax is prized for its high melting point, hardness, and glossy finish, making it a valuable component in various skincare and cosmetic formulations.
In skincare products, Carnauba Wax functions as an effective emollient and thickening agent. It forms a protective barrier on the skin, helping to lock in moisture and shield against environmental stressors. The wax's film-forming properties contribute to improved texture and stability of creams, lotions, and balms.
Carnauba Wax is hypoallergenic and non-comedogenic, making it suitable for sensitive skin types. It's often used in lip balms, stick formulations, and solid perfumes due to its ability to provide structure and enhance product longevity. The wax also imparts a smooth, silky feel to products, improving their sensory appeal and application experience.
From a formulation perspective, Carnauba Wax is compatible with a wide range of cosmetic ingredients and can be easily incorporated into both oil-based and water-based systems. Its natural origin and biodegradability make it an attractive option for clean beauty and eco-conscious formulations.
Helianthus
Annuus
(sunflower)
Seed
Oil
Helianthus Annuus (Sunflower) Seed Oil is a versatile and nutrient-rich natural ingredient derived from the seeds of the sunflower plant. This light, non-comedogenic oil is widely used in skincare and cosmetic formulations due to its beneficial properties. Rich in linoleic acid, an essential fatty acid, sunflower seed oil helps maintain the skin's barrier function and improves hydration. It also contains high levels of vitamin E, a potent antioxidant that protects the skin from free radical damage and environmental stressors.
The oil's emollient properties make it effective in soothing dry, irritated skin and reducing inflammation. Its lightweight texture allows for easy absorption without leaving a greasy residue, making it suitable for various skin types, including acne-prone and sensitive skin. Sunflower seed oil has been shown to improve skin elasticity and promote cell turnover, contributing to a more youthful appearance. Additionally, its natural antioxidants help protect against premature aging and UV damage. In formulations, it serves as an excellent carrier oil for other active ingredients and can enhance the overall stability and shelf life of products.
Isostearyl
Hydroxystearate
ISOSTEARYL HYDROXYSTEARATE is a versatile ester derived from isostearic acid and hydroxystearic acid. This multifunctional ingredient serves as an emollient, skin conditioning agent, and viscosity controller in various cosmetic and personal care formulations. Its primary role is to enhance the texture and feel of products while providing moisturizing benefits to the skin.
The compound exhibits a unique molecular structure that allows it to form a protective barrier on the skin's surface, helping to reduce transepidermal water loss (TEWL) and maintain optimal hydration levels. Its emollient properties contribute to a smooth, silky texture in formulations, improving spreadability and overall sensory experience.
ISOSTEARYL HYDROXYSTEARATE is particularly effective in lip care products, lotions, and creams, where it imparts a non-greasy, luxurious feel. It also aids in the dispersion of pigments and other active ingredients, enhancing product stability and performance. This ingredient is generally well-tolerated by most skin types and is compatible with a wide range of cosmetic formulations, making it a valuable component in skincare and color cosmetics alike.
Olea
Europaea
(olive)
Fruit
Oil
Olea Europaea (Olive) Fruit Oil is a natural emollient derived from the fruit of the olive tree. This golden-green oil has been used for centuries in skincare and is prized for its rich content of antioxidants, including vitamin E and polyphenols. The oil is composed primarily of oleic acid, a monounsaturated fatty acid that closely resembles human sebum, making it highly compatible with skin.
Olive oil exhibits excellent moisturizing properties, helping to strengthen the skin barrier and reduce transepidermal water loss. Its antioxidant content provides protection against free radical damage, potentially mitigating signs of premature aging. The oil also possesses mild anti-inflammatory properties, which can be beneficial for soothing irritated skin.
In skincare formulations, Olive Fruit Oil is often used in concentrations ranging from 1% to 20%, depending on the desired effect and product type. It is particularly suitable for dry, mature, or sensitive skin types. While generally well-tolerated, it may be comedogenic for some individuals prone to acne. The oil's stability and resistance to oxidation make it a valuable ingredient in various skincare products, including moisturizers, cleansers, and treatment oils.
Olive
Oil
Peg-7
Esters
Olive Oil PEG-7 Esters is a versatile and effective emollient derived from olive oil, modified through ethoxylation to enhance its solubility and compatibility with various cosmetic formulations. This ingredient combines the nourishing properties of olive oil with improved texture and spreadability, making it ideal for a wide range of skincare and haircare products.
As an emollient, Olive Oil PEG-7 Esters helps to soften and smooth the skin, creating a protective barrier that reduces moisture loss. Its lightweight nature allows for easy absorption without leaving a greasy residue. The ingredient also exhibits excellent moisturizing properties, helping to maintain skin hydration and improve overall skin texture.
In haircare formulations, Olive Oil PEG-7 Esters can provide conditioning benefits, enhancing manageability and shine. Its compatibility with both oil and water-based ingredients makes it a valuable addition to various product types, including creams, lotions, shampoos, and conditioners.
This ingredient is generally well-tolerated by most skin types and is considered safe for cosmetic use. Its mild nature and skin-friendly properties make Olive Oil PEG-7 Esters a popular choice among formulators seeking to create effective, gentle skincare and haircare products.
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate is a potent antioxidant and stabilizer widely used in skincare and cosmetic formulations. This synthetic compound belongs to the class of hindered phenols and is prized for its ability to protect products from oxidation and degradation. Its molecular structure allows it to effectively scavenge free radicals, which are known to contribute to premature aging and skin damage.
In skincare formulations, this ingredient primarily functions as a preservative, extending the shelf life of products by preventing the oxidation of other ingredients, particularly oils and fats. It is especially useful in formulations containing sensitive actives or natural oils prone to rancidity. The compound is oil-soluble, making it ideal for incorporation into emulsions, lipsticks, and other oil-based products.
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate is considered safe for use in cosmetics at concentrations up to 0.5%. It is non-irritating and non-sensitizing to the skin, making it suitable for a wide range of products, including those formulated for sensitive skin types. Its stability across a broad pH range and resistance to heat further enhance its versatility in product formulation.
Ricinus
Communis
(castor)
Seed
Oil
Ricinus Communis (Castor) Seed Oil is a versatile and nutrient-rich vegetable oil derived from the seeds of the castor plant. This pale yellow liquid is renowned for its high concentration of ricinoleic acid, a unique fatty acid that comprises about 90% of its composition. This distinctive chemical structure contributes to castor oil's exceptional emollient and occlusive properties, making it a valuable ingredient in skincare and cosmetic formulations.
Castor oil exhibits remarkable moisturizing capabilities, forming a protective barrier on the skin to prevent moisture loss. Its anti-inflammatory properties can help soothe irritated skin and reduce redness. The oil's ability to penetrate deep into the skin layers promotes enhanced hydration and may stimulate collagen production, potentially improving skin elasticity and reducing the appearance of fine lines.
In haircare, castor oil is prized for its potential to strengthen hair follicles, promote hair growth, and add luster to strands. Its antimicrobial properties make it beneficial in treating minor skin infections and promoting wound healing. While generally well-tolerated, patch testing is recommended due to potential allergic reactions in sensitive individuals.
Sucralose
Sucralose is a non-nutritive artificial sweetener widely used in food products and, more recently, in skincare formulations. This chlorinated sugar derivative is approximately 600 times sweeter than sucrose and provides a calorie-free alternative in various applications. In skincare, sucralose serves multiple functions beyond its sweetening properties.
As a humectant, sucralose helps attract and retain moisture in the skin, potentially improving hydration and reducing transepidermal water loss. Its molecular structure allows it to penetrate the stratum corneum, enhancing its moisturizing effects. Sucralose also exhibits mild preservative properties, contributing to the stability and shelf life of skincare products.
Research suggests that sucralose may have antioxidant capabilities, potentially offering protection against free radical damage. Additionally, its sweetening effect can mask unpleasant odors or tastes in formulations, improving product palatability and user experience.
While generally considered safe for topical use, some individuals may experience sensitivity to sucralose. As with any ingredient, patch testing is recommended before widespread application. When formulating with sucralose, it's essential to consider its solubility and compatibility with other ingredients to ensure optimal product performance and stability.