
Highlights
WHAT IS IT?
Tinted lip balm with hydrating and nourishing ingredients (Strawberry, Shea Butter, Cocoa Butter, Carrot Seed Oil) - 2 listed primary ingredients
FEATURES
Long-lasting moisturization, nourishment, heals dry and cracked lips, leaves lips soft, smooth and hydrated, subtle buildable colour, contains hydrating Shea Butter and moisturizing Cocoa Butter, natural UV protection with Carrot Seed Oil, pocket-sized retractable stick
BEST FOR
sensitive
CHECKS
Does not mention parabens, sulfates, silicones, fragrance (implied fragrance-free), alcohol or harsh chemicals
Who Is It For?
All Genders Ages Not SpecifiedWhat Does It Help With?
Hydrates Dry Lips Moisturizes And Nourishes Repairs Cracked Lips Provides A Subtle TintBudget
Affordable (under โน30 Is The Note But Price Is โน159 Inr So Mid-range ($30-$75) Equivalent In Local Terms)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
This sheer-tinted strawberry sorbet lip balm provides deep long-lasting moisturization and a subtle kiss of colour that's buildable. It looks and feels like a fully loaded dessert, but is also packed with plant oils & butters comprising of hydrating Shea Butter, moisturizing Cocoa Butter & natural UV-protecting Carrot Seed Oil. Just one swipe of this conditioning lip balm leaves your lips soft, smooth & hydrated with a hint of sweet berry color for an everyday sheen! The best part? It comes in a pocket-sized, retractable stick for hands-free application.
About the Brand:
Ingredients Overview
Ingredients List
Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Synthetic Wax, Cera Microcristallina, Olea Europaea (Olive) Fruit Oil, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Olive Oil PEG-7 Esters, Flavour, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Daucus Carota Sativa (Carrot) Seed Oil, Sucralose, Isostearyl Hydroxystearate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, CI 15850:1
Key Ingredients
Strawberry, Shea Butter, Cocoa Butter, Carrot Seed Oil
Ingredients Details
Cera Microcristallina
Common Name(s): Cera microcristallina,microcrystalline wax,structuring wax occlusive emollient
CAS Number: N/a
DESCRIPTION
What It Does: Structures lip balms and anhydrous formulations through the wax crystal network, provides occlusive barrier protection reducing tewl, and conditions skin with the emollient fatty acids and esters in the wax composition.
Why It's Used: Plant-derived wax providing cosmos-acceptable structuring for vegan formulations replacing beeswax.
How It Works: Microcrystalline wax forms a crystalline wax network above its melting point (beeswax ~62ยฐc; carnauba ~83ยฐc; candelilla ~68ยฐc). on cooling, wax crystals nucleate and grow forming a three-dimensional network that immobilises liquid oils โ providing semi-solid stick structure. wax melting point determines temperature stability range for product use conditions.
Typically Found In: Lip care,anhydrous balms,emulsions
TECHNICAL DETAILS
Primary Category: Functional ingredient โ emollient
Secondary Functions: Barrier sealing,softening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Conditional
Source Notes: Plant-derived, synthetic or animal-derived. verify source.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 1/5 โ low; formulation-dependent
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Carnauba (highest melting wax at ~83ยฐc) provides the hardest, most heat-stable wax structure; beeswax (~62ยฐc) provides more pliable, skin-compatible structure; candelilla (~68ยฐc) provides the vegan beeswax alternative used in certified natural and vegan formulations.
Last Verified: Cosing database,natural wax structuring emollient review
Primary Sources: 2026-03-12
Cetearyl Alcohol
Common Name(s): Cetostearyl alcohol,c16-18 fatty alcohol
CAS Number: 8005-44-5
DESCRIPTION
What It Does: Provides fatty alcohol emulsification and thickening for stable, well-textured emulsions.
Why It's Used: The most widely used fatty alcohol in cosmetics โ provides emulsification, thickening, and emolliency simultaneously from a single ingredient with excellent safety profile.
How It Works: Forms bilayer lamellar structures in water with emulsifiers creating a viscous structured network that thickens and stabilizes emulsions. fatty alcohol emolliency provides direct skin conditioning. bilayer formation reduces inter-droplet coalescence in emulsions.
Typically Found In: Creams,lotions,conditioners โ virtually all emulsion products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ fatty alcohol emulsifier/thickener
Secondary Functions: Barrier sealing,softening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ25%
SOURCING & ETHICS
Vegan Status: Yes โ from vegetable or coconut/palm fatty acids
Halal Status: Yes
Source Notes: Plant-derived, synthetic or animal-derived. verify source.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 1/5 โ low; formulation-dependent
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Cetearyl alcohol's ability to form lamellar liquid crystal structures ('krafft phases') with water and co-emulsifiers provides not only emulsion stability but also enhanced skin penetration via the lamellar skin barrier pathway. these crystalline structures can act as a reservoir for active ingredients, slowly releasing them as the lamellar structure melts on skin contact.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Copernicia Cerifera (carnauba) Wax
Common Name(s): Copernicia cerifera (carnauba) wax,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Copernicia cerifera (carnauba) wax has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,copernicia cerifera (carnauba) wax technical literature
Primary Sources: 2026-03-12
Helianthus Annuus (sunflower) Seed Oil
Common Name(s): Helianthus annuus (sunflower) seed oil,botanical oil,phytochemical active
CAS Number: N/a
DESCRIPTION
What It Does: Provides antioxidant protection from reactive oxygen species, reduces inflammatory cytokine production in skin, and conditions skin through the plant's phytochemical complex.
Why It's Used: Natural origin narrative, traditional use heritage, and multi-functional phytochemical profile supporting concurrent skin care claims from one ingredient.
How It Works: Polyphenols, terpenoids, and alkaloids scavenge ros via hโข donation, inhibit nf-kb or cox-2 inflammatory pathways, and interact with skin surface proteins for conditioning.
Typically Found In: Botanical skin care,natural products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Plant secondary metabolites evolved as photoprotectants and antimicrobials โ mechanisms directly applicable to cosmetic antioxidant and anti-inflammatory activity in human skin.
Last Verified: Cosing database,helianthus annuus (sunflower) seed botanical review
Primary Sources: 2026-03-12