
Plum
Plum Peptides Shampoo with Coconut Milk for Dry & Rough Hair 22x softer hair in 1 wash
Peptides Shampoo with Coconut Milk nourishes and hydrates hair, strengthens strands, and enhances moisture retention for dry and rough hair.
Paraben-free
Dryness
Dullness
Dry
Rough
Daily
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Very healthy or severely damaged hair falls outside optimal treatment parameters
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with key ingredients coconut milk and peptides
Who Is It For
Budget
$3.85 - $7.70
Timeline
Why Youโll Love It
What Does It Help With?
Dry & rough hair
Best for
Dryness
Features
Nourishes and hydrates hair with coconut milk, strengthens hair with peptides, enhances moisture retention, paraben-free
Checks
100% Authentic
Ingredients Overview
Ingredients List
Aqua, sodium-laureth-sulphate, cocamidopropyl-betaine, dimethiconol, tea-dodecylbenzene-sulfonate, trideceth-10, propylene-glycol, cocos-nucifera-coconut-milk-extract, glycerin, xanthan-gum, pisum-sativum-pea-peptide-extract, phenoxyethanol, sodium-benzoate, sodium-chloride, carbomer, guar-hydroxypropyltrimonium-chloride, sodium-hydroxide, salicylic-acid, disodium-edta, fragrance, mica, titanium-dioxide, citric-acid
Key Ingredients
Coconut Milk, Peptides
Ingredients Details
Carbomer
Common Name(s): Carbopol,polyacrylic acid,carboxyvinyl polymer
DESCRIPTION
What It Does: Provides transparent gel textures and thickening at very low concentrations via ph-responsive swelling.
Why It's Used: The most widely used gel thickener โ provides crystal-clear, stable gels at concentrations as low as 0.1-0.5% with ph-controlled viscosity.
How It Works: Highly crosslinked polyacrylic acid remains tightly coiled at acidic ph. neutralization with naoh or triethanolamine ionizes carboxylic groups causing electrostatic repulsion that unfolds and swells the polymer coils, dramatically increasing viscosity. concentration-dependent thickening.
Typically Found In: Gels,serums,emulsions,sunscreens
TECHNICAL DETAILS
Primary Category: Functional ingredient โ polyacrylic acid thickener
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Carbomer's ph-responsive swelling mechanism provides an elegant formulation control tool: a neutralized gel can be liquefied by ph reduction (adding acid) and re-thickened by reneutralization. this reversible rheology control allows two-phase products that mix on application without the need for mechanical emulsification.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Coconut Milk
Common Name(s): Coconut milk
DESCRIPTION
What It Does: Reduces surface tension at oil-water interfaces, enabling effective cleansing, emulsification, and formulation stability.
Why It's Used: Surface-active agents are essential for emulsification, cleansing, and stabilization of cosmetic formulations containing both aqueous and lipid phases.
How It Works: The amphiphilic molecular structure positions the hydrophilic head in water and the lipophilic tail in oils, creating micelles that solubilize sebum, dirt, and oil-soluble impurities for rinsing in cleansers or stable emulsions in leave-on products.
Typically Found In: Cleansers,shampoos,body washes,foaming treatments
TECHNICAL DETAILS
Primary Category: Surfactants
Secondary Functions: Emulsifying,cleansing
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5โ30%
SOURCING & ETHICS
Vegan Status: No
Halal Status: Conditional
Source Notes: Contains animal-derived components (coconut milk...); not suitable for vegan formulations.
SKIN COMPATIBILITY
Irritancy Rating: 1900-01-01 00:00:00 -0800
Sensitivity Concerns: May cause irritation or stinging in sensitive or barrier-compromised skin at high concentrations; patch test recommended.
Safe for Sensitive Skin: Conditional
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. mildly irritating to some individuals at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Other surfactants,thickeners,conditioning agents
Avoid Combining With: High concentrations in sensitive skin formulations
SCIENTIFIC NOTE
Surfactant critical micelle concentration (cmc) determines the threshold for emulsification: above the cmc, amphiphilic molecules self-assemble into micelles with hydrophobic cores that solubilize oils. hlb (hydrophile-lipophile balance) value predicts surfactant function: hlb 3โ6 for w/o emulsifiers, 8โ18 for o/w emulsifiers, >15 for solubilizers.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Dimethiconol
Common Name(s): Dimethiconol,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Dimethiconol has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,dimethiconol technical literature
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Gently lather up adequate quantity on wet hair
Step 2
Rinse and follow with gentle conditioner or hair mask
Step 3
Avoid combing wet hair
Step 4
If blow drying, use gentle heat and speed
Step 5
It's advisable to oil your hair pre-shampoo
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced
Climate Suitability
Humid, Dry, Soft Water
Clinical Claims
Frequency
Gently lather up adequate quantity on wet hair. Rinse and follow with gentle conditioner or hair mask. Avoid combing wet hair. If blow drying, use gentle heat and speed. It's advisable to oil your hair pre-shampoo.
Product Information
100% Authentic