
Plum
Plum Coconut Milk & Peptides Shampoo - Pack of 2
Get your soft hair fix in just 1 wash with the nourishing power of coconut milk and the moisture-retaining benefits of peptides in this gentle, hydrating shampoo. It softens and smooths rough, dry strands while boosting moisture and shine. Enriched with vitamins, minerals, and fatty acids from coconut milk and amino acids from peptides. Perfect for dry hair.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Dryness
Frizz
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Very healthy or severely damaged hair falls outside optimal treatment parameters
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Hydrating Shampoo with peptides and coconut milk extract
Who Is It For
All Ages, Female, Male
Budget
$7.08 - $14.16
Timeline
Immediately softer hair from 1 wash according to study
Why Youโll Love It
What Does It Help With?
Dryness, roughness, dull hair
Best for
Dryness
Features
22x softer hair in 1 wash, nourishes and moisturizes dry hair, blends coconut milk and peptides, sulfate-free, paraben-free, color-safe, silicone-free
Checks
100% vegan, 100% cruelty-free, no parabens, no phthalates, no toxic chemicals
Ingredients Overview
Ingredients List
aqua,sodium-laureth-sulphate,cocamidopropyl-betaine,dimethiconol,tea-dodecylbenzene-sulfonate,trideceth-10,propylene-glycol,cocos-nucifera-(coconut)-milk-extract,glycerin,xanthan-gum,pisum-sativum-(pea)-peptide-extract,phenoxyethanol,sodium-benzoate,sodium-chloride,carbomer,guar-hydroxypropyltrimonium-chloride,sodium-hydroxide,salicylic-acid,disodium-edta,fragrance,mica,titanium-dioxide,citric-acid
Key Ingredients
Coconut Milk Extract, Pea Peptide Extract, Glycerin
Ingredients Details
Carbomer
Common Name(s): Carbopol,polyacrylic acid,carboxyvinyl polymer
DESCRIPTION
What It Does: Provides transparent gel textures and thickening at very low concentrations via ph-responsive swelling.
Why It's Used: The most widely used gel thickener โ provides crystal-clear, stable gels at concentrations as low as 0.1-0.5% with ph-controlled viscosity.
How It Works: Highly crosslinked polyacrylic acid remains tightly coiled at acidic ph. neutralization with naoh or triethanolamine ionizes carboxylic groups causing electrostatic repulsion that unfolds and swells the polymer coils, dramatically increasing viscosity. concentration-dependent thickening.
Typically Found In: Gels,serums,emulsions,sunscreens
TECHNICAL DETAILS
Primary Category: Functional ingredient โ polyacrylic acid thickener
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Carbomer's ph-responsive swelling mechanism provides an elegant formulation control tool: a neutralized gel can be liquefied by ph reduction (adding acid) and re-thickened by reneutralization. this reversible rheology control allows two-phase products that mix on application without the need for mechanical emulsification.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Dimethiconol
Common Name(s): Dimethiconol,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Dimethiconol has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,dimethiconol technical literature
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30% (typical: 3โ10%)
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes โ when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Gently lather adequate quantity on wet hair
Step 2
Rinse and follow with a conditioner or hair mask
Step 3
Avoid combing wet hair
Step 4
Use gentle heat and speed when blow drying
Step 5
Pre-shampoo oiling recommended
Medical Chemicals
Protein/Moisture
- Balanced
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced, Dry Scalp, Sensitive Scalp
Climate Suitability
Humid, Dry, Soft Water
Clinical Claims
Instrumental study at independent lab showed 22x softer hair after 1 wash (August 2023)
Frequency
Gently lather adequate quantity on wet hair. Rinse and follow with a conditioner or hair mask. Avoid combing wet hair. Use gentle heat and speed when blow drying. Pre-shampoo oiling recommended.
Product Information
100% vegan
100% cruelty-free
no parabens
no phthalates
no toxic chemicals