Plum Cica & HYA-BETAINE Vegan Mucin Essence | Intense Hydration, Soothing & Rejuvenation | With Azuki Bean Extracts & ATP | Lightweight, Quick-absorbing & Non-sticky | All Skin Types | Fragrance-free | 100% Vegan | 100 ml

Plum

Plum Cica & HYA-BETAINE Vegan Mucin Essence | Intense Hydration, Soothing & Rejuvenation | With Azuki Bean Extracts & ATP | Lightweight, Quick-absorbing & Non-sticky | All Skin Types | Fragrance-free | 100% Vegan | 100 ml

Plum Cica & HYA-BETAINE Vegan Mucin Essence | Intense Hydration, Soothing & Rejuvenation | With Azuki Bean Extracts & ATP | Lightweight, Quick-absorbing & Non-sticky | All Skin Types | Fragrance-free | 100% Vegan | 100 ml

Plum

plum-cica-hya-betaine-vegan-mucin-essence-intense-hydration-soothing-rejuvenation-with-azuki-bean-extracts-atp-lightweight-quick-absorbing-non-sticky-all-skin-types-fragrance-free-100-vegan-100-ml

Serum

10084785881381

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Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

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Compatibility Score

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Highlights

WHAT IS IT?

Vegan mucin essence with hydrating blend of Hyaluronic Acid & Betaine

FEATURES

Penetrates 5 layers down, provides 72 hours hydration (+232%), infused with soothing cica, fortified with azuki bean extract for skin barrier reinforcement, lightweight, quick-absorbing, non-sticky

BEST FOR

sensitive

CHECKS

fragrance

Who Is It For?

All Ages All Genders

What Does It Help With?

Intense Hydration Soothing Skin Rejuvenation Reducing Skin Temperature Skin Barrier Reinforcement

Budget

Mid-range ($30-$75)

How To Use

Which routine should it be used in?

Morning
Evening
 
Cleanse
Tone
Eyecare
Serum
Moisturize
Suncare
 

Instructions:

After cleansing, pat just 1 or 2 drops onto your skin

Key Information

Vegan
Cruelty-free
Sensitive-safe
Non-comedogenic
Hypoallergenic
Microbiome-safe
Preservative-free
Eco-friendly
Pregnancy-safe
Oil-free

What Plum Says

Product Description:

The ultimate skin elixir - India's 1st vegan mucin essence! Feel a burst of intense, yet lightweight, hydration that goes deep within to plump up and rejuvenate skin. The lightweight formula penetrates deep - five layers down - to reward your skin with 72 hours of pure, blissful hydration (+232%) - clinically proven! Super-charged hydrating blend of Hyaluronic Acid & Betaine (hence, HYA-BETAINE) in the bio-mimicking ratio of 1:10, gives your skin an instant, irresistible bounce like baby's skin. Infused with calming cica to soothe and cool sensitive skin and fortified with azuki bean extract to reinforce skinโ€™s natural barrier, this essence doesnโ€™t just hydrateโ€”it rejuvenates from within. After cleansing, pat just 1 or 2 drops onto your skin.

About the Brand:

Ingredients Overview

Ingredients List

Aqua, Propylene Glycol, Glycerin, Betaine, Propanediol, Leuconostoc/Radish Root Ferment Filtrate, Phaseolus Angularis (Azuki Bean) Seed Extract, Niacinamide, Centella Asiatica (Cica) Extract, Dioscorea Japonica (Mountain Yam) Extract, Cyclodextrin, Sodium Polyacrylate, Allantoin, Sodium Gluconate, Adenosine Triphosphate, Sodium Hyaluronate, Panthenol, Phenoxyethanol, Ethylhexylglycerin, Carbomer, Glycolic Acid, Sodium Hydroxide

Key Ingredients

Hyaluronic Acid,Betaine,Cica Extract,Azuki Bean Extract,ATP

Ingredients Details

Adenosine Triphosphate

Common Name(s): Adenosine triphosphate,cosmetic active,functional ingredient

CAS Number: N/a

DESCRIPTION

What It Does: Delivers characteristic cosmetic function โ€” skin conditioning, protection, preservation, or active biological benefit โ€” at recommended use concentration.

Why It's Used: Selected for its functional contribution and formulation compatibility โ€” supported by cosmetic science literature and regulatory safety assessment.

How It Works: Works through the mechanism of its molecular class โ€” physicochemical interaction with the formulation or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Adenosine triphosphate delivers documented functional benefit with an established safety profile within the cosmetic regulatory framework (cosing eu, cir usa).

Last Verified: Cosing database,adenosine triphosphate technical literature

Primary Sources: 2026-03-12

Allantoin

Common Name(s): 5-ureidohydantoin,glyoxyldiureide,aluminum dihydroxy allantoinate

CAS Number: 97-59-6

DESCRIPTION

What It Does: Soothes irritation, accelerates wound healing, promotes skin cell renewal, and provides mild keratolytic exfoliation.

Why It's Used: Gold standard multi-function soothing active โ€“ one of the most widely used cosmetic ingredients across all product types for its exceptional tolerability and clinically proven multi-action skin conditioning.

How It Works: Promotes keratinocyte proliferation and fibroblast migration for wound healing. mild keratolytic activity by disrupting corneocyte binding. anti-irritant via direct protein binding and anti-inflammatory cytokine reduction. humectant activity via hydroxyl groups.

Typically Found In: Post-procedure products,sensitive skin formulas,wound care,anti-acne treatments,baby products

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ soothing / anti-inflammatory

Secondary Functions: Wound healing,keratolytic,anti-irritant

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“2%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic or comfrey-derived

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Exceptionally well-tolerated; suitable for all skin types including baby and compromised skin.

Safe for Sensitive Skin: Yes โ€“ particularly recommended for sensitive skin

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Allantoin's keratinocyte proliferation stimulation occurs via receptor-mediated signaling (possibly machr activation) rather than non-specific irritation-driven proliferation, making it a true wound-healing stimulant rather than a pro-inflammatory proliferative signal.

Last Verified: Cosing database,cir safety assessment,araรบjo et al. allantoin review

Primary Sources: 2026-03-12

Betaine

Common Name(s): Trimethylglycine,tmg,natural betaine

CAS Number: 107-43-7

DESCRIPTION

What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.

Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.

How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ€“500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.

Typically Found In: Virtually all categories โ€” moisturisers, shampoos, cleansers

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%โ€“10%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from beta vulgaris (sugar beet) molasses

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.

Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment

Primary Sources: 2026-03-12

Carbomer

Common Name(s): Carbopol,polyacrylic acid,carboxyvinyl polymer

DESCRIPTION

What It Does: Provides transparent gel textures and thickening at very low concentrations via ph-responsive swelling.

Why It's Used: The most widely used gel thickener โ€“ provides crystal-clear, stable gels at concentrations as low as 0.1-0.5% with ph-controlled viscosity.

How It Works: Highly crosslinked polyacrylic acid remains tightly coiled at acidic ph. neutralization with naoh or triethanolamine ionizes carboxylic groups causing electrostatic repulsion that unfolds and swells the polymer coils, dramatically increasing viscosity. concentration-dependent thickening.

Typically Found In: Gels,serums,emulsions,sunscreens

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ polyacrylic acid thickener

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“2%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Carbomer's ph-responsive swelling mechanism provides an elegant formulation control tool: a neutralized gel can be liquefied by ph reduction (adding acid) and re-thickened by reneutralization. this reversible rheology control allows two-phase products that mix on application without the need for mechanical emulsification.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12