
Highlights
WHAT IS IT?
Serum, 1 variant
FEATURES
Quick absorbing, nongreasy, hydrating, contains plant stem cell extracts, polypeptides and amino acids for smooth texture, sesame protein for taut and fuller skin, licorice extract for fighting pigmentation, argan oil, hyaluronic acid, plant betaine and Vitamin E for hydration
BEST FOR
dry
CHECKS
Does not contain heavy or greasy ingredients
Who Is It For?
Adult Women (inferred)What Does It Help With?
Fighting Pigmentation Smooth And Even Texture Skin Hydration Skin Elasticity Reducing Signs Of AgingBudget
Mid-range ($30-$75)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
Quick absorbing nongreasy hydrating serum with powerhouse plant actives. Plant stem cell extracts proven to accelerate renewal of skin stem cells from within. Plant polypeptides and amino acids for smooth even texture and spot reduction. Specially isolated sesame protein that's proven to help make skin look taut and fuller. Licorice extract aids in fighting pigmentation. Argan oil hyaluronic acid plant betaine and Vit E for deep yet comfortable hydration. A little goes a long way
About the Brand:
Ingredients Overview
Ingredients List
Acrylates Copolymer, Aqua, Argania Spinosa (Argan) Kernel Oil, Betaine, Ethylhexylglycerin, Fragrance, Glycerin, Glycine, Glycyrrhiza Glabra (Licorice) Root Extract, Hydrolyzed Hyaluronic Acid, Hydrolyzed Pea Protein, Hydrolyzed Rice Protein, Hydrolyzed Sesame Protein Pg - Propyl Methylsilanediol, Isodecyl Neopentanoate, Malus Domestica Fruit Cell Culture Extract, Phenoxyethanol, Proline, Propanediol, Vp/โPolycarbamyl Polyglycol Ester, Sodium Benzoate, Sodium Gluconate, Tocopheryl Acetate, Xanthan Gum, Ci 16255
Key Ingredients
Plant-stem-cell-extracts, Polypeptides, Amino-acids, Sesame-protein, Licorice-extract, Argan-oil, Hyaluronic-acid, Plant-betaine, Vitamin-E
Ingredients Details
Acrylates Copolymer
Common Name(s): Acrylic copolymer,carbopol ez,flexible film former
CAS Number: 25133-97-5
DESCRIPTION
What It Does: Provides versatile acrylic film formation and thickening across broad ph range.
Why It's Used: Versatile workhorse polymer for film formation and thickening across diverse cosmetic product types from acidic aha serums to alkaline cleansers.
How It Works: Copolymer of acrylic acid and methacrylic acid esters. thickens via polymer chain entanglement and electrostatic repulsion. film formation from chain entanglement on water evaporation. broad ph stability from balanced acid/neutral monomer composition.
Typically Found In: Serums,lotions,sunscreens โ versatile across formulation types
TECHNICAL DETAILS
Primary Category: Functional ingredient โ acrylic film former
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ3%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Acrylates copolymers' broad ph thickening stability (vs carbomer's ph-sensitive thickening, requiring neutralisation for viscosity) enables thickening of acidic aha serums (ph 3-4) without neutralisation โ maintaining the low ph required for aha efficacy while providing viscosity control. this acid-stable thickening is impossible with conventional carbomers.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Ci 16255
Common Name(s): Ci 16255,approved cosmetic colorant,colour cosmetics pigment
CAS Number: N/a
DESCRIPTION
What It Does: Provides colour in cosmetic formulations within the permitted application areas and concentrations specified by fda 21 cfr 73/74 and eu cosmetics regulation annex iv.
Why It's Used: Regulatory compliance requires verifying both the permitted use category (fd&c, d&c, ext. d&c) and the specific application area approval for each colorant in each target market.
How It Works: Colour arises from selective wavelength absorption by the chromophore structure โ electronic transitions (d-orbital for transition metal pigments; ฯโฯ* for organic chromophores) absorb specific visible wavelengths providing the perceived complementary colour.
Typically Found In: Colour cosmetics
TECHNICAL DETAILS
Primary Category: Active ingredient โ mineral / metal active
Secondary Functions: Antimicrobial,sebum regulation,antioxidant enzyme cofactor
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Per product type โ check fda/eu permitted list
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Conditional
Source Notes: Mineral/inorganic compound. cosmetic or pharmaceutical grade.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating at recommended concentrations.
Safe for Sensitive Skin: Yes at recommended concentrations
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile at cosmetic concentrations. ewg score: 1โ2.
Works Well With: Niacinamide,salicylic acid,other actives
Avoid Combining With: No significant incompatibilities at standard concentrations
SCIENTIFIC NOTE
All cosmetic colorants in the us require fda batch certification confirming identity and purity per lot โ uncertified batches cannot legally appear in finished us cosmetics. eu annex iv lists permitted colorants with specific maximum concentrations and use restrictions by product category.
Last Verified: Fda 21 cfr 73/74,eu cosmetics regulation annex iv,colorant regulatory review
Primary Sources: 2026-03-12
Ethylhexylglycerin
Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10
CAS Number: 70445-33-9
DESCRIPTION
What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.
Why It's Used: Multifunctional clean beauty preservation active โ ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.
How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.
Typically Found In: Natural preservation systems,deodorants,skin conditioning products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial glycerol ether
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.
Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment
Primary Sources: 2026-03-12