
Highlights
WHAT IS IT?
Moisturizer with 3% Ethyl Ascorbic Acid (Vitamin C derivative)
FEATURES
Fragrance-free, lightweight, stable and quick-absorbing Vitamin C derivative, evens skin tone, boosts collagen, rich in Vitamin E, softens and moisturizes skin, suitable for all skin types, 100% vegan
BEST FOR
normal
CHECKS
No fragrance, no animal-derived ingredients
Who Is It For?
All Genders All AgesWhat Does It Help With?
Pigmentation Dullness Uneven Skin Tone Hydration Skin RadianceBudget
Mid-range ($30-$75)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
Plum 3 Vitamin C moisturizer is a fragrance-free lightweight formula that keeps the skin glowing & moisturized. 3% Ethyl Ascorbic Acid is a stable & quick-absorbing Vitamin C derivative that helps reduce pigmentation and brighten skin. Japanese Mandarin and Kakadu Plum (the richest source of Vitamin C) boost the performance of Vitamin C by evening out skin tone and boosting collagen. Almond & Argan oils are emollients rich in Vitamin E that make your skin soft, supple & moisturized. Made with a perfect concoction of these powerful ingredients the moisturizer keeps your skin nourished and naturally radiant. A 100% vegan & fragrance-free moisturizer that's suitable for all skin types.
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Aloe Barbadensis Leaf Juice, Isodecyl Neopentanoate, 3-O-Ethyl Ascorbic Acid, Betaine, Glycerin, Citrus Reticulata (Mandarin) Peel Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Squalane, Sodium Citrate, Argania Spinosa (Argan) Kernel Oil, Ammonium Acryloyldimethyltaurate/โVP Copolymer, Hydroxyethyl Acrylate/โSodium Acryloyldimethyl Taurate Copolymer, Cyclodextrin, Glyceryl Stearate, PEG-100 Stearate, Sucrose, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Sodium Gluconate, Sodium Hyaluronate, Citric Acid, Dilauryl Thiodipropionate, Sodium Benzotriazolyl Butylphenol Sulfonate, Buteth-3, Tributyl Citrate
Key Ingredients
Ethyl Ascorbic Acid, Japanese Mandarin, Kakadu Plum, Almond Oil, Argan Oil, Vitamin E
Ingredients Details
3-o-ethyl Ascorbic Acid
Common Name(s): 3-o-ethyl ascorbic acid
DESCRIPTION
What It Does: Loosens corneocyte adhesion in the stratum corneum, accelerating cell turnover, refining skin texture, and improving radiance.
Why It's Used: Organic acids at cosmetic ph values provide controlled keratolytic exfoliation that improves skin texture, pore appearance, and radiance without mechanical irritation.
How It Works: At appropriate ph, the acid's undissociated form penetrates the stratum corneum and dissolves the ionic bonds between corneocyte desmosomes (calcium chelation mechanism), facilitating controlled desquamation and cell renewal.
Typically Found In: Toners,exfoliants,serums,peels,cleansers
TECHNICAL DETAILS
Primary Category: Exfoliants
Secondary Functions: Brightening,keratolytic
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5โ20%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Synthetic or plant-derived acid; no animal components.
SKIN COMPATIBILITY
Irritancy Rating: 2
Comedogenicity Rating: 0
Sensitivity Concerns: May cause irritation or stinging in sensitive or barrier-compromised skin at high concentrations; patch test recommended.
Safe for Sensitive Skin: Conditional
SAFETY & COMPATIBILITY
Safety Profile: Safe within recommended ph and concentration ranges. sensitization risk increases above 10% aha. patch test recommended for sensitive skin. mildly irritating to some individuals at typical cosmetic use concentrations.
Works Well With: Niacinamide,hyaluronic acid,ceramides,vitamin c
Avoid Combining With: High concentrations on sensitive/broken skin; avoid with physical exfoliants
SCIENTIFIC NOTE
Cosmetic acids function at the pka boundary: only the undissociated acid (rcooh) penetrates the stratum corneum lipid barrier, while the ionized carboxylate (rcooโป) does not. the henderson-hasselbalch equation governs the fraction of active species at formulation ph; typically 0.5โ3.0% undissociated acid provides efficacy while minimizing irritation.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Aloe Barbadensis Leaf Juice
Common Name(s): Aloe barbadensis leaf juice,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function โ skin conditioning, protection, preservation, or active biological benefit โ at recommended use concentration.
Why It's Used: Selected for its functional contribution and formulation compatibility โ supported by cosmetic science literature and regulatory safety assessment.
How It Works: Works through the mechanism of its molecular class โ physicochemical interaction with the formulation or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Aloe barbadensis leaf juice delivers documented functional benefit with an established safety profile within the cosmetic regulatory framework (cosing eu, cir usa).
Last Verified: Cosing database,aloe barbadensis leaf juice technical literature
Primary Sources: 2026-03-12
Ammonium Acryloyldimethyltaurate/vp Copolymer
Common Name(s): Ammonium acryloyldimethyltaurate/vp copolymer
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Benzyl Alcohol
Common Name(s): Phenylcarbinol,benzenemethanol,alpha-hydroxytoluene
CAS Number: 100-51-6
DESCRIPTION
What It Does: Provides dual fragrance and preservative activity as an aromatic alcohol.
Why It's Used: Multi-function ingredient serving as both fragrance component and preservative โ reduces formulation complexity by providing both functions in one ingredient.
How It Works: Phenylcarbinol provides antimicrobial activity via membrane disruption (effective vs gram-positive bacteria and moulds). solvent for fragrances and difficult-to-dissolve actives. mild oxidative conversion to benzaldehyde provides sweet almond-like fragrance.
Typically Found In: Fragrances,preserved cosmetics,solvent systems
TECHNICAL DETAILS
Primary Category: Fragrance component / preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1% (fragrance); up to 1% as preservative
SOURCING & ETHICS
Vegan Status: Yes โ from toluene, or jasmine absolute
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. also listed as approved preservative (annex v, max 1%). dual regulatory status (fragrance + preservative) depending on function and concentration.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Benzyl alcohol's dual regulatory status (fragrance allergen and approved preservative) creates a formulation paradox: it must be listed as a fragrance allergen if present >0.001% (leave-on) regardless of whether it was added for fragrance or preservation. this regulatory dual identity means a preservative added for antimicrobial function triggers the same allergen declaration requirement as a fragrance added for scent.
Last Verified: Cosing database,ifra standards,eu preservative annex v
Primary Sources: 2026-03-12