
Highlights
WHAT IS IT?
Serum with multiple key ingredients (at least 10 variant ingredients shown)
FEATURES
Instant hydration for plump and bouncy skin, suitable for all skin types, fragrance-free, quick absorbing, non-greasy, improves skin plumpness and suppleness
BEST FOR
all skin types (mainly suitable for dry, combination, normal skin)
CHECKS
No fragrance, no mention of silicones, parabens, or alcohol
Who Is It For?
All Genders General Age Range Not SpecifiedWhat Does It Help With?
Hydration Plumpness Smoothness Skin SupplenessBudget
Mid-range ($30-$75)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
Looking for soft, bouncy, hydrated skin? This 2% Hyaluronic Acid with Bulgarian Rose is here for you, and how. This super hydrator works to keep your skin looking and feeling plump, bouncy & healthy. External factors strip your skin of moisture and this naturally occurring sugar molecule pulls it back in and locks it into the skin. This quick absorbing, non-greasy face serum is suitable for all skin types and perfect for daily use. Plums consumer panel reported: 9/10 reported their skin felt more hydrated, 93% reported their skin felt smoother & more supple & there was a 52% visible increase in skin plumpness. 4 week self-assessment study with the Plum previews panel.
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Pentylene Glycol, Propanediol, Glycerin, Rosa Damascena (Rose) Flower Extract, Sucrose, Sorbitol, Sodium Hyaluronate*, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Cyclodextrin, Sodium Gluconate, Sodium Polyacryloyldimethyl Taurate, Ammonium Acryloyldimethyltaurate/โVP Copolymer
Key Ingredients
hyaluronic-acid, bulgarian-rose
Ingredients Details
Ammonium Acryloyldimethyltaurate/vp Copolymer
Common Name(s): Ammonium acryloyldimethyltaurate/vp copolymer
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Benzyl Alcohol
Common Name(s): Phenylcarbinol,benzenemethanol,alpha-hydroxytoluene
CAS Number: 100-51-6
DESCRIPTION
What It Does: Provides dual fragrance and preservative activity as an aromatic alcohol.
Why It's Used: Multi-function ingredient serving as both fragrance component and preservative โ reduces formulation complexity by providing both functions in one ingredient.
How It Works: Phenylcarbinol provides antimicrobial activity via membrane disruption (effective vs gram-positive bacteria and moulds). solvent for fragrances and difficult-to-dissolve actives. mild oxidative conversion to benzaldehyde provides sweet almond-like fragrance.
Typically Found In: Fragrances,preserved cosmetics,solvent systems
TECHNICAL DETAILS
Primary Category: Fragrance component / preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1% (fragrance); up to 1% as preservative
SOURCING & ETHICS
Vegan Status: Yes โ from toluene, or jasmine absolute
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. also listed as approved preservative (annex v, max 1%). dual regulatory status (fragrance + preservative) depending on function and concentration.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Benzyl alcohol's dual regulatory status (fragrance allergen and approved preservative) creates a formulation paradox: it must be listed as a fragrance allergen if present >0.001% (leave-on) regardless of whether it was added for fragrance or preservation. this regulatory dual identity means a preservative added for antimicrobial function triggers the same allergen declaration requirement as a fragrance added for scent.
Last Verified: Cosing database,ifra standards,eu preservative annex v
Primary Sources: 2026-03-12
Calcium Gluconate
Common Name(s): Calcium gluconate,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Calcium gluconate has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,calcium gluconate technical literature
Primary Sources: 2026-03-12
Caprylyl Glycol
Common Name(s): 1,2-octanediol,octanediol,sensiva sc 50
CAS Number: 1117-86-8
DESCRIPTION
What It Does: Provides the most potent antimicrobial diol activity alongside skin feel enhancement.
Why It's Used: Premium antimicrobial diol โ caprylyl glycol's c8 chain provides the strongest membrane-disrupting antimicrobial activity of common diol preservative boosters with unique skin-feel enhancement.
How It Works: C8 1,2-diol: c8 chain length provides strongest bacterial and fungal membrane disruption of common diols. emollient skin feel improvement from c8 chain length interaction with skin surface. active at lower concentrations than shorter-chain diols. synergistic with ethylhexylglycerin.
Typically Found In: Natural preservation systems,skin feel enhancement
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial humectant
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Caprylyl glycol's antimicrobial potency follows the chain-length dependent membrane activity of fatty acids: c8 is the optimal chain length for membrane disruption (same as caprylic acid's antimicrobial optimum), providing maximum membrane integration without the skin sensitisation associated with longer chain lengths. this chain-length pharmacophore relationship is why c8 > c6 > c5 in diol antimicrobial potency despite identical head group chemistry.
Last Verified: Cosing database,schรผlke sensiva sc 50 technical data,cir safety assessment
Primary Sources: 2026-03-12