Plum 10% Niacinamide Brightening Face Serum With Rice Water - Pack Of 2

DESCRIPTION

What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.

Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.

How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix — enzymes, receptors, structural proteins, or signaling molecules — triggering beneficial biological responses.

Typically Found In: Serums,treatments,moisturizers,specialty products

TECHNICAL DETAILS

Primary Category: Specialty actives

Secondary Functions: Skin-conditioning,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01–5%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Specialty active ingredient; check individual sourcing for vegan status.

SKIN COMPATIBILITY

Irritancy Rating: 1

Comedogenicity Rating: 0

Sensitivity Concerns: Low sensitization potential at recommended use concentrations.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.

Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides

Avoid Combining With: Incompatible with oxidizing agents; check ph stability

SCIENTIFIC NOTE

Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-γ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.

Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature

Primary Sources: 2025-01-15

DESCRIPTION

What It Does: Provides dual fragrance and preservative activity as an aromatic alcohol.

Why It's Used: Multi-function ingredient serving as both fragrance component and preservative – reduces formulation complexity by providing both functions in one ingredient.

How It Works: Phenylcarbinol provides antimicrobial activity via membrane disruption (effective vs gram-positive bacteria and moulds). solvent for fragrances and difficult-to-dissolve actives. mild oxidative conversion to benzaldehyde provides sweet almond-like fragrance.

Typically Found In: Fragrances,preserved cosmetics,solvent systems

TECHNICAL DETAILS

Primary Category: Fragrance component / preservative

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%–1% (fragrance); up to 1% as preservative

SOURCING & ETHICS

Vegan Status: Yes – from toluene, or jasmine absolute

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. also listed as approved preservative (annex v, max 1%). dual regulatory status (fragrance + preservative) depending on function and concentration.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Benzyl alcohol's dual regulatory status (fragrance allergen and approved preservative) creates a formulation paradox: it must be listed as a fragrance allergen if present >0.001% (leave-on) regardless of whether it was added for fragrance or preservation. this regulatory dual identity means a preservative added for antimicrobial function triggers the same allergen declaration requirement as a fragrance added for scent.

Last Verified: Cosing database,ifra standards,eu preservative annex v

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides humectant hydration and active ingredient solubilization with excellent skin feel.

Why It's Used: Preferred glycol humectant in premium and k-beauty formulations for superior skin feel vs propylene glycol with equivalent functionality.

How It Works: Two hydroxyl groups at 1,3-positions provide water binding and solvent activity. better tolerated than propylene glycol with minimal sensitization risk. 4-carbon backbone provides slightly greater hydrophobic character enabling dissolution of less polar actives vs pg.

Typically Found In: Toners,essences,serums,k-beauty formulas

TECHNICAL DETAILS

Primary Category: Functional ingredient – glycol humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–10%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

K-beauty's preference for butylene glycol over propylene glycol is driven by two factors: bg's superior skin feel (less tacky than pg's higher viscosity) and its lower sensitization potential (1,3-bg has better spatial distribution of hydroxyl groups that reduces protein interaction vs pg's 1,2-position oh groups).

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the most potent antimicrobial diol activity alongside skin feel enhancement.

Why It's Used: Premium antimicrobial diol — caprylyl glycol's c8 chain provides the strongest membrane-disrupting antimicrobial activity of common diol preservative boosters with unique skin-feel enhancement.

How It Works: C8 1,2-diol: c8 chain length provides strongest bacterial and fungal membrane disruption of common diols. emollient skin feel improvement from c8 chain length interaction with skin surface. active at lower concentrations than shorter-chain diols. synergistic with ethylhexylglycerin.

Typically Found In: Natural preservation systems,skin feel enhancement

TECHNICAL DETAILS

Primary Category: Functional ingredient – antimicrobial humectant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–1%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Caprylyl glycol's antimicrobial potency follows the chain-length dependent membrane activity of fatty acids: c8 is the optimal chain length for membrane disruption (same as caprylic acid's antimicrobial optimum), providing maximum membrane integration without the skin sensitisation associated with longer chain lengths. this chain-length pharmacophore relationship is why c8 > c6 > c5 in diol antimicrobial potency despite identical head group chemistry.

Last Verified: Cosing database,schülke sensiva sc 50 technical data,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Adjusts ph to optimal ranges, chelates destabilizing metal ions, provides mild exfoliation at higher concentrations.

Why It's Used: Universal cosmetic ph adjuster and chelating agent. aha exfoliant activity is secondary.

How It Works: As ph adjuster, donates protons. as chelating agent, three carboxylic groups bind divalent metals (ca²⁺, mg²⁺, fe²⁺) preventing oxidative degradation.

Typically Found In: Nearly all cosmetic formulations,brightening products,exfoliants

TECHNICAL DETAILS

Primary Category: Active ingredient – alpha hydroxy acid (aha)

Secondary Functions: Chelating agent,ph adjustment,preservation enhancement

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Yes – synthetic or fermentation-derived

Halal Status: Yes

Source Notes: Produced by fermentation of sugars by aspergillus niger. gras (e330). most abundant organic acid in citrus.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low at low concentrations; 2/5 at exfoliant concentrations

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Photosensitizing – mandatory spf use. start at low frequency.

Safe for Sensitive Skin: Use with caution – spf required

SAFETY & COMPATIBILITY

Safety Profile: Safe at otc concentrations. eu: ≤10% leave-on at ph ≥3.5. mandatory spf advisory.

Works Well With: Niacinamide,ceramides,hyaluronic acid,spf

Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously

SCIENTIFIC NOTE

Three carboxylic acid groups provide multiple proton donation sites and stronger chelation than monocarboxylic ahas. this makes citric acid the preferred cosmetic chelating agent alongside edta.

Last Verified: Cosing database,cir safety assessment,ewg skin deep

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides molecular encapsulation for improved solubility, stability, and controlled release of challenging cosmetic actives.

Why It's Used: Molecular encapsulation technology — beta-cyclodextrin's toroidal cavity provides a hydrophobic microenvironment for solubilising and stabilising oil-soluble actives in aqueous formulations.

How It Works: 7 glucose units in cyclic toroidal structure provide 6.0-6.5å inner cavity. hydrophobic interior complexes lipophilic guest molecules. complexation improves water solubility (guest molecule becomes water-dispersible), stability (protection from oxidation and hydrolysis), and controlled release (guest releases gradually by diffusion). outer hydrophilic face provides water compatibility.

Typically Found In: Active delivery systems,fragrance encapsulation,stability-challenged actives

TECHNICAL DETAILS

Primary Category: Functional ingredient – inclusion complex host

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Yes – from starch (corn, potato)

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Beta-cyclodextrin's pharmaceutical drug delivery applications (dozens of fda-approved cd-drug complexes) provide unparalleled safety and efficacy documentation for a cosmetic excipient. the same cd technology that delivers cholesterol-lowering drugs and antifungals in pharmaceutical formulations enables cosmetic actives to be delivered more effectively — a pharmaceutical innovation directly adapted to cosmetic performance enhancement.

Last Verified: Cosing database,loftsson & brewster cyclodextrin review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers characteristic cosmetic function — skin conditioning, protection, preservation, or active biological benefit — at recommended use concentration.

Why It's Used: Selected for its functional contribution and formulation compatibility — supported by cosmetic science literature and regulatory safety assessment.

How It Works: Works through the mechanism of its molecular class — physicochemical interaction with the formulation or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ethylhexyl olivate delivers documented functional benefit with an established safety profile within the cosmetic regulatory framework (cosing eu, cir usa).

Last Verified: Cosing database,ethylhexyl olivate technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Reduces skin inflammation and redness through 11β-hsd inhibition (cortisol-amplifying mechanism), inhibits tyrosinase and melanogenesis for brightening, and provides antioxidant protection from the triterpenoid phenol system.

Why It's Used: One of few botanicals with documented cortisone-amplifying anti-inflammatory mechanism — 11β-hsd inhibition elevates local cortisol concentration in skin tissue, providing a pharmaceutical-level anti-inflammatory effect without direct corticosteroid application.

How It Works: Glycyrrhetinic acid inhibits 11β-hydroxysteroid dehydrogenase (11β-hsd) — the enzyme that converts active cortisol to inactive cortisone in peripheral tissues. inhibition elevates local skin cortisol, amplifying the glucocorticoid anti-inflammatory response. simultaneously, glabridin (a flavonoid in licorice) inhibits tyrosinase for brightening.

Typically Found In: Anti-inflammatory,soothing,brightening

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01%–2%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

11β-hsd inhibition by glycyrrhetinic acid was first documented in the context of licorice consumption causing pseudoaldosteronism — the same enzyme inhibition applied topically provides localised cortisol amplification for cosmetic anti-inflammatory activity without systemic effects.

Last Verified: Cosing database,glycyrrhetinic acid 11β-hsd anti-inflammatory review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant and preservative-boosting activity in a naturally-occurring clean-label phenolic.

Why It's Used: Clean-label preservation support — hydroxyacetophenone provides antioxidant and antimicrobial-boosting properties from a naturally-occurring compound accepted in natural cosmetic certifications.

How It Works: Para-hydroxyl group provides antioxidant radical scavenging. disrupts bacterial cell membrane penetration for preservative system boosting. anti-inflammatory via nf-kb inhibition. occurs naturally in plants including pear and raspberry as a secondary metabolite.

Typically Found In: Natural preservation systems,antioxidant serums,clean beauty

TECHNICAL DETAILS

Primary Category: Functional ingredient – antioxidant preservative booster

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–1%

SOURCING & ETHICS

Vegan Status: Yes – natural from plants or synthetic

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Hydroxyacetophenone's natural occurrence in fruits (pear, raspberry, passion fruit) at detectable concentrations provides clean-label justification for use in natural cosmetics. its cosmos certification acceptance reflects the growing demand for functional preservation ingredients that meet natural certification criteria — an ingredient with genuine plant-origin credentials that provides meaningful antimicrobial and antioxidant functions simultaneously.

Last Verified: Cosing database,cosmos-standard approved ingredients,cir safety assessment

Primary Sources: 2026-03-12