
OUAI
OUAI Thick Hair Shampoo
This color-safe shampoo strengthens & calms thick hair. It’s an incredible do-it-all formula that tackles the most common concerns for your hair type. Strengthens and adds shine, Hydrates and eliminates frizz, Repairs and detangles. Sulfate, paraben & cruelty free. Scented with Mercer Street – a rose fragrance with notes of Italian Lemon, Jasmine and White Musk.
Sulfate-free
Paraben-free
Color-safe
Frizz
Damage Repair
Thick
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Very healthy or severely damaged hair falls outside optimal treatment parameters
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
Activity levels outside optimal range affect product performance and maintenance requirements
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with multiple strengthening and moisturizing ingredients
Who Is It For
All Ages, Unisex
Budget
$38.29 - $76.58
Timeline
Why You’ll Love It
What Does It Help With?
Frizz, Dryness, Damage Repair
Best for
Thick Hair
Features
Strengthens, Hydrates, Anti-Frizz, Reparative, Detangler, Sulfate-free, Paraben-free, cruelty-free, Color-safe, Rose fragrance with Italian Lemon, Jasmine and White Musk
Checks
Sulfate-free, Paraben-free, Cruelty-free
Ingredients Overview
Ingredients List
aqua-(water-eau), sodium-c14-16-olefin-sulfonate, cocamidopropyl-betaine, sodium-methyl-cocoyl-taurate, cocamide-mipa, glycol-distearate, parfum-(fragrance), cetrimonium-chloride, panthenol, hydrolyzed-keratin, avena-sativa-(oat)-peptide, butyrospermum-parkii-(shea)-butter, althaea-officinalis-root-extract, persea-gratissima-(avocado)-oil, glycerin, hydroxypropyl-guar-hydroxypropyltrimonium-chloride, peg-150-distearate, sodium-lauroyl-glycinate, amodimethicone, c11-15-pareth-7, laureth-9, trideceth-12, polyquaternium-7, cocoglucosides-hydroxypropyltrimonium-chloride, acrylates-copolymer, sodium-chloride, sodium-hydroxide, tetrasodium-edta, disodium-edta, citric-acid, peg-200-hydrogenated-glyceryl-palmate, peg-7glyceryl-cocoate, 1-2-hexanediol, caprylyl-glycol, benzoic-acid, potassium-sorbate, phenoxyethanol, sodium-benzoate, benzyl-alcohol, benzyl-salicylate, limonene, hexyl-cinnamal, ci-14700-(red-4), ci-15985-(yellow-6)
Key Ingredients
Hydrolyzed Keratin, Oat Peptide, Shea Butter, Avocado Oil, Panthenol
Ingredients Details
1-2-hexanediol
Common Name(s): 1-2-hexanediol,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class — physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient – cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%–10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
1-2-hexanediol has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,1-2-hexanediol technical literature
Primary Sources: 2026-03-12
Amodimethicone
Common Name(s): Aminosilicone,amino-modified polydimethylsiloxane
CAS Number: 71750-79-3
DESCRIPTION
What It Does: Provides amino group-mediated preferential adsorption to damaged hair for targeted conditioning.
Why It's Used: Premium hair conditioning silicone – amino groups provide substantive adsorption to hair far exceeding pdms, with automatic targeting to the most damaged areas requiring conditioning.
How It Works: Amino (nh2) groups on silicone chain provide cationic character at normal ph, electrostatic adsorption to anionic hair surface. higher charge density at damaged sites increases adsorption where conditioning is most needed. si-o-si backbone provides permanent conditioning film with heat protection.
Typically Found In: Intensive conditioners,anti-frizz products,damage repair conditioners
TECHNICAL DETAILS
Primary Category: Functional ingredient – amino-functional silicone
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%–5%
SOURCING & ETHICS
Vegan Status: Yes – synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Amodimethicone's amino group-driven substantivity to damaged hair is dramatically greater than non-functionalized pdms. studies show amodimethicone deposits 50-200× more mass on bleach-damaged hair vs virgin hair, providing an automatic 'damage detection' conditioning system that directs the most conditioning to the hair areas that need it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Avocado Oil
Common Name(s): Avocado oil,avocado butter (solid fraction)
CAS Number: 8024-32-6
DESCRIPTION
What It Does: Provides deep moisturization with rich oleic acid, phytosterols, and lutein antioxidants for mature, dry skin.
Why It's Used: Rich, deeply penetrating oil for dry and mature skin requiring intensive emolliency beyond lightweight oils.
How It Works: Very high oleic acid (55-74%) penetrates deeply into stratum corneum for conditioning. beta-sitosterol and other phytosterols provide barrier repair and mild anti-inflammatory activity. lutein provides antioxidant protection. high unsaponifiable fraction (2-11%) provides unique skin bioactives.
Typically Found In: Rich moisturizers,dry skin oils,anti-aging formulas,body butters
TECHNICAL DETAILS
Primary Category: Functional ingredient – emollient
Secondary Functions: Deep penetrating emollient,phytosterol activity,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%–50%
SOURCING & ETHICS
Vegan Status: Yes – from persea gratissima fruits
Halal Status: Yes
Source Notes: Cold-pressed from avocado fruit flesh. high unsaponifiable fraction (unsaponified lipids) makes avocado oil uniquely bioactive vs other oils with low unsaponifiable content.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 3/5 – moderate; high oleic acid; test for skin type
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Avocado oil's unusually high unsaponifiable fraction (2-11% vs <2% for most plant oils) contains phytosterols, terpenes, vitamin e, and chlorophyll that remain after saponification and provide skin-active benefits not present in most other plant oils. this unsaponifiable fraction is what makes avocado oil pharmacologically distinct from simple fatty acid triglyceride oils.
Last Verified: Cosing database,dreher & davenport avocado review,cir safety assessment
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%–30% (typical: 3–10%)
SOURCING & ETHICS
Vegan Status: Yes – plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes – when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Thoroughly wet hair from roots to ends with lukewarm water
Step 2
Lather a quarter size amount of shampoo in hands
Step 3
Work shampoo into roots and anywhere hair touches the scalp
Step 4
Rinse shampoo
Step 5
Squeeze out excess moisture before applying conditioner
Step 1
Apply a quarter size amount of conditioner focusing on midshaft and ends
Step 2
Rinse with cold water to close the hair cuticle and add shine
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance type
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced
Climate Suitability
Humid, Dry
Clinical Claims
Frequency
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner. Apply a quarter size amount of conditioner focusing on midshaft and ends. Rinse with cold water to close the hair cuticle and add shine.
Product Information
Sulfate-free
Paraben-free
Cruelty-free