OUAI Medium Hair Shampoo

DESCRIPTION

What It Does: Provides amino group-mediated preferential adsorption to damaged hair for targeted conditioning.

Why It's Used: Premium hair conditioning silicone – amino groups provide substantive adsorption to hair far exceeding pdms, with automatic targeting to the most damaged areas requiring conditioning.

How It Works: Amino (nh2) groups on silicone chain provide cationic character at normal ph, electrostatic adsorption to anionic hair surface. higher charge density at damaged sites increases adsorption where conditioning is most needed. si-o-si backbone provides permanent conditioning film with heat protection.

Typically Found In: Intensive conditioners,anti-frizz products,damage repair conditioners

TECHNICAL DETAILS

Primary Category: Functional ingredient – amino-functional silicone

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–5%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Amodimethicone's amino group-driven substantivity to damaged hair is dramatically greater than non-functionalized pdms. studies show amodimethicone deposits 50-200× more mass on bleach-damaged hair vs virgin hair, providing an automatic 'damage detection' conditioning system that directs the most conditioning to the hair areas that need it most.

Last Verified: Cosing database,robbins hair science,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection from polyphenol radical scavenging, anti-inflammatory activity from terpenoid nf-kb/cox pathway inhibition, and skin conditioning from the secondary metabolite complex.

Why It's Used: Citrus japonica fruit extract is selected for the characteristic secondary metabolite signature of citrus japonica — whether polyphenols, terpenoids, alkaloids, or polysaccharides, the phytochemical profile provides antioxidant, anti-inflammatory, or skin conditioning benefits specific to this botanical species.

How It Works: Polyphenol catechol h-atom donation for ros scavenging (rate constants 10⁶-10⁹ m⁻¹s⁻¹); terpenoids inhibit iκb kinase; flavonoids compete at cox-1/2; alkaloids modulate specific receptor targets.

Typically Found In: Botanical skin care

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Conditional

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Standardise to marker compounds for consistent bioactivity — field-grown material varies 3-10× in secondary metabolite content.

Last Verified: Cosing database,citrus japonica fruit extract botanical extract review

Primary Sources: 2026-03-22

DESCRIPTION

What It Does: Delivers characteristic cosmetic function — skin conditioning, protection, preservation, or active biological benefit — at recommended use concentration.

Why It's Used: Selected for its functional contribution and formulation compatibility — supported by cosmetic science literature and regulatory safety assessment.

How It Works: Works through the mechanism of its molecular class — physicochemical interaction with the formulation or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Cocos nucifera (coconut) oil delivers documented functional benefit with an established safety profile within the cosmetic regulatory framework (cosing eu, cir usa).

Last Verified: Cosing database,cocos nucifera (coconut) oil technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.

Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.

How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.

Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners

TECHNICAL DETAILS

Primary Category: Humectant

Secondary Functions: Skin barrier support,emollient,solvent

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–30% (typical: 3–10%)

SOURCING & ETHICS

Vegan Status: Yes – plant-derived (coconut, soy, palm) or synthetic

Halal Status: Yes – when plant-derived or synthetic; verify source with supplier

Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; non-irritating at all standard concentrations

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).

Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas

Avoid Combining With: No known incompatibilities at standard concentrations

SCIENTIFIC NOTE

Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.

Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Repairs hair structure by penetrating and rebonding with damaged hair keratin proteins.

Why It's Used: The authentic hair repair ingredient – same protein composition as hair itself, providing structural repair from within the cortex rather than surface coating alone.

How It Works: Hydrolyzed keratin peptides (500-2000 da) penetrate cuticle and cortex. cysteine thiol groups form disulfide bonds with oxidized keratin (rebonding). cross-links damaged cortex protein for improved tensile strength and reduced breakage. surface film formation fills cuticle gaps.

Typically Found In: Damage repair conditioners,hair masks,professional treatments

TECHNICAL DETAILS

Primary Category: Active ingredient – keratin peptide

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–10%

SOURCING & ETHICS

Vegan Status: Conditional – from wool (ovis aries) keratin; plant alternatives limited

Halal Status: Conditional – wool source; verify halal certification

Source Notes: From hydrolyzed wool or feather keratin. plant-based (wheat keratin analog) available but different amino acid profile. marine keratin from squid pen also available.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Hair keratin is unique in its high cysteine content (~14%) forming extensive disulfide bond crosslinks. these disulfide bonds are disrupted by bleaching, heat, and chemical processing. hydrolyzed keratin's cysteine groups physically rebond into these disrupted sites – a structural repair mechanism specific to keratin chemistry not achievable with any other protein hydrolysate.

Last Verified: Cosing database,robbins hair science,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Helps oil and water blend and can dissolve oily ingredients into water-based products.

Why It's Used: Hlb ~13 makes laureth-9 suitable for o/w emulsification and oil solubilization; widely used in cleansers and emulsions.

How It Works: 9 eo units give hlb ~13; c12 lauryl chain provides detergent activity; suitable for clear-phase oil solubilization and light o/w emulsification.

Typically Found In: Cleansers,o/w emulsions,oil solubilizers,toners

TECHNICAL DETAILS

Primary Category: Functional ingredient – emulsifier

Secondary Functions: Solubilizing,surfactant,cleansing

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Lauryl alcohol from coconut; eo from petrochemical; semi-natural.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 1/5 – low

Sensitivity Concerns: Well tolerated. cir reviewed: safe as used.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile. ewg score: 1–2.

Works Well With: Anionic surfactants,amphoteric surfactants,humectants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Laureth-9 (hlb ~13) is near the optimal hlb range for both emulsification and solubilization of vegetable oils; cas 3055-99-0 refers to the mixed-eo homologue distribution centered around 9 eo units.

Last Verified: Cosing database,inci dictionary,cir safety assessment lauryl ethoxylates

Primary Sources: 2026-03-27

DESCRIPTION

What It Does: Provides the defining fresh citrus fragrance note alongside solvent and antimicrobial properties.

Why It's Used: The citrus industry's primary fragrance compound and the most abundant terpene in essential oils – limonene provides the clean, universally appealing fresh citrus scent character.

How It Works: D-limonene activates trpv1 mildly at high concentrations. antimicrobial via membrane disruption. solvent for oils and lipophilic compounds. cleaning via emulsification of lipid soils.

Typically Found In: Citrus-scented products,cleaning products,fragrance compounds

TECHNICAL DETAILS

Primary Category: Fragrance component – cyclic monoterpene

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%–3%

SOURCING & ETHICS

Vegan Status: Yes – from citrus peel essential oils

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. oxidises to sensitising compounds (limonene hydroperoxides) on air exposure – use with antioxidant stabilisers. ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Limonene's sensitisation risk arises not from limonene itself but from its autooxidation products (limonene-1,2-epoxide and limonene hydroperoxides) formed on air exposure. fresh limonene has low sensitisation potential, but air-oxidised limonene's hydroperoxide products are potent skin sensitisers. this explains why oxidation-stabilised formulations (with bht or other antioxidants) are required to manage limonene safety.

Last Verified: Cosing database,ifra standards,bråred christensson et al. limonene oxidation study

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides emollient conditioning from sc-compatible fatty acids and sterols with the lipid profile of orbignya oleifera determining barrier repair and skin feel properties.

Why It's Used: Orbignya oleifera seed oil is selected for the distinctive lipid profile of orbignya oleifera — the specific efa and sterol composition determines spreading speed, occlusion level, and sc barrier integration properties unique to this botanical source.

How It Works: Botanical lipid: fatty acid triglycerides → sc barrier emolliency; phytosterols → sc barrier lipid integration; efa → ceramide precursor; sterol esters → enhanced sc penetration.

Typically Found In: Skin care,barrier repair

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–30%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Conditional

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Efa and sterol content should be verified — oxidative rancidity raises free radical load rather than reducing it.

Last Verified: Cosing database,orbignya oleifera botanical lipid review

Primary Sources: 2026-03-22

DESCRIPTION

What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.

Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.

How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.

Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care

TECHNICAL DETAILS

Primary Category: Active ingredient – provitamin b5

Secondary Functions: Anti-inflammatory,wound healing,hair conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5% (typical: 1–3%)

SOURCING & ETHICS

Vegan Status: Yes – synthetically produced

Halal Status: Yes

Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; one of the most soothing ingredients in cosmetics

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.

Safe for Sensitive Skin: Yes – ideal for sensitive, reactive, and post-procedure skin

SAFETY & COMPATIBILITY

Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.

Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.

Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.

Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.

How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.

Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care

TECHNICAL DETAILS

Primary Category: Active ingredient – provitamin b5

Secondary Functions: Anti-inflammatory,wound healing,hair conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5% (typical: 1–3%)

SOURCING & ETHICS

Vegan Status: Yes – synthetically produced

Halal Status: Yes

Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; one of the most soothing ingredients in cosmetics

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.

Safe for Sensitive Skin: Yes – ideal for sensitive, reactive, and post-procedure skin

SAFETY & COMPATIBILITY

Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.

Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.

Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology

Primary Sources: 2026-03-12