
OUAI
OUAI Fine Hair Shampoo
This color-safe shampoo breathes life into fine, flat hair. An incredible do-it-all formula that tackles the most common concerns for your hair type. Benefits include strengthening, hydrating, thickening, nourishing, and volumizing hair. Scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine, and white musk.
Color-safe
Fine
Daily
Cleanse
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Color-safe shampoo, multiple key ingredients
Who Is It For
Budget
$42.54 - $85.08
Timeline
Why Youโll Love It
What Does It Help With?
Fine, flat hair needing volume, strength, hydration, and nourishment
Best for
Fine Hair
Features
Strengthens, Hydrates, Thickens, Nourishes, Adds volume and bounce, Tackles most common concerns for fine hair, Recyclable bottles and caps, Mercer Street fragrance
Checks
Ingredients Overview
Ingredients List
aqua-water-eau, sodium-c14-16-olefin-sulfonate, cocamidopropyl-betaine, sodium-methyl-cocoyl-taurate, peg-200-hydrogenated-glyceryl-palmate, cocamide-mipa, parfum-fragrance, panthenol, cocoglucosides-hydroxypropyltrimonium-chloride, hydrolyzed-keratin, biotin, salvia-hispanica-seed-oil, cetrimonium-chloride, hydroxypropyl-guar-hydroxypropyltrimonium-chloride, glycerin, sodium-lauroyl-glycinate, peg-150-distearate, propoxytetramethyl-piperidinyl-dimethicone, trideceth-6, c11-15-pareth-7, peg-7-glyceryl-cocoate, sodium-chloride, polyquaternium-7, disodium-edta, citric-acid, sodium-hydroxide, tetrasodium-edta, potassium-sorbate, sodium-benzoate, phenoxyethanol, benzyl-alcohol, acetic-acid, sodium-acetate, benzyl-salicylate, limonene, hexyl-cinnamal
Key Ingredients
Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Panthenol
Ingredients Details
Biotin
Common Name(s): Vitamin b7,vitamin h,d-biotin
CAS Number: 58-85-5
DESCRIPTION
What It Does: Supports keratin production for stronger hair and nails.
Why It's Used: Hair and nail keratin infrastructure support; widely marketed despite evidence being primarily oral supplementation-based.
How It Works: Coenzyme for carboxylase enzymes essential for fatty acid synthesis and amino acid metabolism relevant to hair follicle function.
Typically Found In: Hair growth shampoos,nail treatments,multivitamin products
TECHNICAL DETAILS
Primary Category: Active ingredient โ vitamin b7
Secondary Functions: Hair growth support,nail strengthening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetically produced
Halal Status: Yes
Source Notes: Synthetically produced for cosmetic use.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; excellent tolerability.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Other b vitamins,niacinamide,antioxidant complexes
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Evidence for topical biotin efficacy in hair growth is limited โ most clinical evidence comes from oral supplementation in biotin-deficient individuals.
Last Verified: Cosing database,cir safety assessment,patel et al. (2017) skin appendage disorders
Primary Sources: 2026-03-12
Biotin
Common Name(s): Vitamin b7,vitamin h,d-biotin
CAS Number: 58-85-5
DESCRIPTION
What It Does: Supports keratin production for stronger hair and nails.
Why It's Used: Hair and nail keratin infrastructure support; widely marketed despite evidence being primarily oral supplementation-based.
How It Works: Coenzyme for carboxylase enzymes essential for fatty acid synthesis and amino acid metabolism relevant to hair follicle function.
Typically Found In: Hair growth shampoos,nail treatments,multivitamin products
TECHNICAL DETAILS
Primary Category: Active ingredient โ vitamin b7
Secondary Functions: Hair growth support,nail strengthening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetically produced
Halal Status: Yes
Source Notes: Synthetically produced for cosmetic use.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; excellent tolerability.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Other b vitamins,niacinamide,antioxidant complexes
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Evidence for topical biotin efficacy in hair growth is limited โ most clinical evidence comes from oral supplementation in biotin-deficient individuals.
Last Verified: Cosing database,cir safety assessment,patel et al. (2017) skin appendage disorders
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30% (typical: 3โ10%)
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes โ when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Hydrolyzed Keratin
Common Name(s): Keratin peptides,soluble keratin,hydrolyzed wool protein
CAS Number: 69430-36-0
DESCRIPTION
What It Does: Repairs hair structure by penetrating and rebonding with damaged hair keratin proteins.
Why It's Used: The authentic hair repair ingredient โ same protein composition as hair itself, providing structural repair from within the cortex rather than surface coating alone.
How It Works: Hydrolyzed keratin peptides (500-2000 da) penetrate cuticle and cortex. cysteine thiol groups form disulfide bonds with oxidized keratin (rebonding). cross-links damaged cortex protein for improved tensile strength and reduced breakage. surface film formation fills cuticle gaps.
Typically Found In: Damage repair conditioners,hair masks,professional treatments
TECHNICAL DETAILS
Primary Category: Active ingredient โ keratin peptide
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Conditional โ from wool (ovis aries) keratin; plant alternatives limited
Halal Status: Conditional โ wool source; verify halal certification
Source Notes: From hydrolyzed wool or feather keratin. plant-based (wheat keratin analog) available but different amino acid profile. marine keratin from squid pen also available.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Hair keratin is unique in its high cysteine content (~14%) forming extensive disulfide bond crosslinks. these disulfide bonds are disrupted by bleaching, heat, and chemical processing. hydrolyzed keratin's cysteine groups physically rebond into these disrupted sites โ a structural repair mechanism specific to keratin chemistry not achievable with any other protein hydrolysate.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Thoroughly wet hair from roots to ends with lukewarm water
Step 2
Lather a quarter size amount of shampoo in hands
Step 3
Work shampoo into roots and anywhere hair touches scalp
Step 4
Rinse shampoo
Step 5
Squeeze out excess moisture before applying conditioner
Step 1
Apply a quarter size amount of conditioner focusing on midshaft and ends
Step 2
Rinse with cold water to close the hair cuticle and add shine
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance type
pH Level
-
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Climate Suitability
Humid, Dry, UV Protection, Summer
Clinical Claims
Frequency
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner. Apply a quarter size amount of conditioner focusing on midshaft and ends. Rinse with cold water to close the hair cuticle and add shine.