Highlights
WHAT IS IT?
A face cleanser with heartleaf extract and ceramides
FEATURES
Calms and soothes sensitive skin, strengthens skin barrier, hydrates without stripping, non-foaming formula
BEST FOR
sensitive
CHECKS
Parabens, Sulfates, Alcohol
Who Is It For?
Adults With Sensitive Or Eczema-prone SkinWhat Does It Help With?
Reduces Redness Dryness Itching And Strengthens Skin BarrierBudget
Mid-range ($30-$75)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Murad Says
Product Description:
A gentle, non-foaming cleanser formulated with heartleaf extract and ceramides to soothe sensitive skin, strengthen the skin barrier, and provide hydration without stripping the skin.
About the Brand:
Ingredients Overview
Ingredients List
water, glycerin, cetearyl-alcohol, sodium-cocoyl-isethionate, houttuynia-cordata-extract, beta-glucan, ceramide-np, phaeodactylum-tricornutum-extract, urea, yeast-amino-acids, trehalose, inositol, taurine, betaine, lactobacillus-ferment, pentylene-glycol, propanediol, xanthan-gum, lecithin, tetrasodium-glutamate-diacetate, citric-acid, leuconostoc-radish-root-ferment-filtrate, tocopherol, sodium-benzoate, caprylyl-glycol
Key Ingredients
Fermented Heartleaf Extract, Ceramides, Microalgae, Fermented Beta-Glucan
Ingredients Details
Beta-glucan
Common Name(s): Beta-1,3/1,6-glucan,yeast beta-glucan,oat beta-glucan
CAS Number: 9041-22-9
DESCRIPTION
What It Does: Reduces inflammation, deeply hydrates, stimulates collagen synthesis, accelerates wound healing.
Why It's Used: Used in anti-aging, sensitive skin, post-procedure, and eczema care for multi-action anti-inflammatory, moisturizing, and regenerative benefits.
How It Works: Binds to dectin-1 and cr3 receptors on macrophages and keratinocytes activating tgf-beta and collagen synthesis pathways. also activates macrophage phagocytosis for wound healing. humectant from polysaccharide hydroxyl groups.
Typically Found In: Anti-aging serums,sensitive skin products,post-procedure care,eczema treatments
TECHNICAL DETAILS
Primary Category: Active ingredient โ polysaccharide / immunomodulator
Secondary Functions: Immunomodulator,wound healing,collagen stimulation
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ yeast or oat-derived
Halal Status: Yes
Source Notes: Derived from saccharomyces cerevisiae yeast (1,3/1,6-linked) or avena sativa oats (1,3/1,4-linked). molecular weight affects penetration โ lower mw for skin penetration vs high mw for surface hydration.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Yeast beta-1,3/1,6-glucan receptor binding to dectin-1 on keratinocytes activates tgf-beta1, the key pro-collagen cytokine, stimulating fibroblast collagen production. this makes beta-glucan one of the few non-retinoid, non-peptide ingredients with direct receptor-mediated collagen stimulation.
Last Verified: Cosing database,wasser (2002) beta-glucan review,cir safety assessment
Primary Sources: 2026-03-12
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30% (typical: 3โ10%)
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes โ when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Inositol
Common Name(s): Myo-inositol,mouse antialopecia factor
CAS Number: 87-89-8
DESCRIPTION
What It Does: Supports hair follicle health and growth, conditions skin, participates in pi3k signaling.
Why It's Used: Used in haircare for hair growth support via pi3k signaling in dermal papilla cells.
How It Works: As phosphatidylinositol component of cell membranes, essential for pi3k signaling driving hair growth cycle in dermal papilla cells.
Typically Found In: Hair growth serums,shampoos,scalp treatments,moisturizers
TECHNICAL DETAILS
Primary Category: Active ingredient โ vitamin b-like / cell signaling
Secondary Functions: Hair growth support,cell signaling
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetically produced
Halal Status: Yes
Source Notes: Derived from phytic acid hydrolysis or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; excellent tolerability.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Other b vitamins,niacinamide,antioxidant complexes
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Inositol deficiency causes alopecia in laboratory animals. its role in pi3k signaling is essential for growth factor receptor signaling in dermal papilla cells.
Last Verified: Cosing database,cir safety assessment,rushton hair nutrition review
Primary Sources: 2026-03-12