
Highlights
WHAT IS IT?
Face Serum, contains Vitamin C, Turmeric, Niacinamide
FEATURES
Enriched with 5% Vitamin C, fights free radical damage, brightens skin naturally, reduces dullness, lightweight, fragrance-free, rapidly absorbed, Made Safe certified, free of toxins and harmful chemicals
BEST FOR
normal
CHECKS
No fragrance, no toxins, no harmful chemicals
Who Is It For?
Unisex Adults (age Range Not Specified)What Does It Help With?
Glowing Skin Dark Spots Dullness Free Radical DamageBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Mamaearth Says
Product Description:
Hello brighter skin with Mamaearth Vitamin C Daily Glow Face Serum! Enriched with 5% Vitamin C, this daily face serum features a potent formula for skin that glows, everyday! Crafted with the power of 50X Vitamin C*, this face serum fights free radical damage & brightens the skin, naturally. Also infused with Turmeric, the face serum reduces dullness and revives your skinโs natural glow. Vitamin C Daily Glow Face Serum has a lightweight & fragrance-free formula that gets absorbed into the skin instantly, leaving you with radiant skin without the greasiness. It is Made Safe certified, which means it is free of toxins and harmful chemicals. *Contains more than 50x concentration of Vitamin C as compared to Mamaearth Vitamin C Daily Glow Face Cream.
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Ethoxydiglycol, Ethyl Ascorbic Acid (Vitamin C), Niacinamide, Propanediol, Dimethyl Isosorbide, Phenoxyethanol, Ethylhexylglycerin, Ginkgo Biloba Extract, Citrus Limon Fruit Extract, Turmeric Extract, Tangerine Peel Extract, Sodium Hyaluronate, Xanthan Gum, Butylene Glycol, Sophora Flavescens Root Extract, Glycyrrhiza Inflata Root Extract, Scutellaria Baicalensis Root Extract, Di Sodium EDTA & Allantoin
Key Ingredients
Vitamin C, Turmeric, Niacinamide
Ingredients Details
Butylene Glycol
Common Name(s): 1,3-butanediol,bg,1,3-butylene glycol
CAS Number: 107-88-0
DESCRIPTION
What It Does: Provides humectant hydration and active ingredient solubilization with excellent skin feel.
Why It's Used: Preferred glycol humectant in premium and k-beauty formulations for superior skin feel vs propylene glycol with equivalent functionality.
How It Works: Two hydroxyl groups at 1,3-positions provide water binding and solvent activity. better tolerated than propylene glycol with minimal sensitization risk. 4-carbon backbone provides slightly greater hydrophobic character enabling dissolution of less polar actives vs pg.
Typically Found In: Toners,essences,serums,k-beauty formulas
TECHNICAL DETAILS
Primary Category: Functional ingredient โ glycol humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
K-beauty's preference for butylene glycol over propylene glycol is driven by two factors: bg's superior skin feel (less tacky than pg's higher viscosity) and its lower sensitization potential (1,3-bg has better spatial distribution of hydroxyl groups that reduces protein interaction vs pg's 1,2-position oh groups).
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Citrus Limon Fruit Extract
Common Name(s): Citrus limon fruit extract
DESCRIPTION
What It Does: Provides antioxidant protection, soothing anti-inflammatory effects, and skin-conditioning benefits through plant-derived polyphenols and phytochemicals.
Why It's Used: Plant extracts concentrate bioactive phytochemicals evolved for environmental protection โ uv, microbial, and oxidative stressors โ that translate to skin benefits.
How It Works: Polyphenols (flavonoids, phenolic acids) inhibit nf-ฮบb-mediated inflammatory signaling, scavenge reactive oxygen species through electron donation, and chelate pro-oxidant metal ions to reduce oxidative skin damage.
Typically Found In: Serums,toners,moisturizers,masks,essences
TECHNICAL DETAILS
Primary Category: Botanical extracts
Secondary Functions: Antioxidant,anti-inflammatory
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1โ10%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Plant-derived extract; no animal components.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,ceramides
Avoid Combining With: Strong oxidizing agents
SCIENTIFIC NOTE
Plant secondary metabolites (flavonoids, terpenes, phenolic acids) are biosynthesized as defense compounds against uv, herbivores, and pathogens. their anti-inflammatory activity typically derives from competitive inhibition of cox-2 and 5-lox enzymes (ic50 1โ50 ยตm), while antioxidant activity involves single electron transfer (set) and hydrogen atom transfer (hat) mechanisms with structure-dependent rate constants.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; phytochemical and ethnobotanical literature
Primary Sources: 2025-01-15
Dimethyl Isosorbide
Common Name(s): Dmi,isosorbide dimethyl ether,arlasolve dmi
CAS Number: 5306-85-4
DESCRIPTION
What It Does: Provides biocompatible penetration enhancement for improved active ingredient delivery.
Why It's Used: Biocompatible penetration enhancer from renewable sorbitol โ dmi provides penetration enhancement without the toxicity of oleic acid or conventional chemical penetration enhancers.
How It Works: Cyclic ether from sorbitol is biocompatible and biodegradable. disrupts stratum corneum lipid packing via ether oxygen hydrogen bonding. solubilises challenging actives (retinoids, salicylic acid, ahas). enhances penetration 2โ5ร vs equivalent concentrations without dmi.
Typically Found In: Active delivery formulas,penetration-enhanced products,retinoid vehicles
TECHNICAL DETAILS
Primary Category: Functional ingredient โ penetration-enhancing solvent
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ20%
SOURCING & ETHICS
Vegan Status: Yes โ from sorbitol (corn or wheat derived)
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Dmi's penetration enhancement mechanism differs from oleic acid's lipid disruption: dmi hydrogen bonds to stratum corneum proteins and lipids, temporarily creating more permeable protein-lipid domains without the membrane-fluidisation that causes oleic acid's irritation. this protein-hydrogen-bonding mechanism provides penetration enhancement from a different, gentler pathway.
Last Verified: Cosing database,croda arlasolve dmi technical data,cir safety assessment
Primary Sources: 2026-03-12
Ethoxydiglycol
Common Name(s): Ethoxydiglycol,glycol co-solvent,humectant formulation aid
CAS Number: N/a
DESCRIPTION
What It Does: Provides co-solvent and penetration enhancer in cosmetic formulations, improving active ingredient dissolution and product texture while delivering mild skin conditioning.
Why It's Used: Glycol solvents are essential for dissolving actives with limited water or oil solubility โ the intermediate polarity of glycol ethers provides access to the wider solubility parameter space between pure water and oil phases.
How It Works: Hydroxyl and ether groups provide h-bonding for water miscibility; the organic chain provides compatibility with lipophilic actives. medium-chain glycols (c3โc6) provide the optimal balance of water compatibility, lipophilic active dissolution, and skin-compatible humectancy.
Typically Found In: Skin care formulations,co-solvent systems
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Glycol ether co-solvents enhance sc penetration of co-applied actives by increasing their thermodynamic activity in the sc lipid phase โ high thermodynamic activity (near saturation) drives diffusion by concentration gradient even when absolute concentration is low.
Last Verified: Cosing database,ethoxydiglycol glycol solvent review
Primary Sources: 2026-03-12