
Highlights
WHAT IS IT?
Face gel-based moisturizer, made with natural ingredients including Rice Water and Niacinamide
FEATURES
Light-as-air texture, instantly absorbed, 24-hour hydration, repairs moisture barrier, brightens skin, improves texture, minimizes blemishes and acne marks, Made Safe certified
BEST FOR
sensitive
CHECKS
No toxins or harmful chemicals
Who Is It For?
All Genders Age Range Not SpecifiedWhat Does It Help With?
Hydration Brightening Skin Texture Improvement Minimizing Blemishes And Acne Marks Clear Glass-like SkinBudget
Affordable (under ₹30) - Note: Price Is ₹509 Which Qualifies As Mid-range But Currency Inr 509 Roughly Equals $6-$7 So Still AffordableHow To Use
Which routine should it be used in?
Instructions:
Key Information
What Mamaearth Says
Product Description:
Want long-lasting hydration & glass skin without greasiness? Meet your skin’s new BFF - Mamaearth Rice Gel Face Moisturizer with a light-as-air texture that gets absorbed into the skin instantly. Crafted with the natural goodness of Rice Water, the gel-based moisturizer delivers 24-hour hydration while also repairing your skin's moisture barrier. It's also infused with Niacinamide that is proven to brighten the skin and improve texture while minimizing blemishes and acne marks, giving you clearer glass-like skin. It's also Made Safe certified, which means it contains no toxins or harmful chemicals, just the goodness of nature.
About the Brand:
Ingredients Overview
Ingredients List
Rice Water. Niacinamide. Black Oats. Soyabean Extract
Key Ingredients
Rice Water, Niacinamide
Ingredients Details
Niacinamide
Common Name(s): Vitamin b3,nicotinamide,pyridine-3-carboxamide
CAS Number: 98-92-0
DESCRIPTION
What It Does: Niacinamide strengthens the skin barrier, reduces visible pore size, regulates sebum production, fades dark spots, and improves skin texture and tone.
Why It's Used: It is used because it addresses multiple skin concerns at once without irritation, making it suitable for all skin types. it is stable in formulations and pairs well with most other actives.
How It Works: Niacinamide inhibits the transfer of melanosomes (pigment packets) to skin cells, reducing hyperpigmentation. it also stimulates ceramide synthesis to strengthen the skin barrier and reduces inflammation by modulating cytokine activity.
Typically Found In: Serums,moisturizers,toners,cleansers,eye creams,sunscreens,primers
TECHNICAL DETAILS
Primary Category: Active ingredient – vitamin
Secondary Functions: Barrier repair,brightening,anti-inflammatory
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%–10% (typical: 5%; higher concentrations may cause flushing in some individuals)
SOURCING & ETHICS
Vegan Status: Yes – synthetically produced
Halal Status: Yes – synthetic origin
Source Notes: Commercially produced via synthesis from nicotinic acid or 3-cyanopyridine. no animal-derived sources used in cosmetic-grade niacinamide.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low; concentrations above 10% may cause temporary flushing in sensitive individuals
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: At concentrations >10%, some users experience niacin flush (transient redness/tingling). generally very well-tolerated.
Safe for Sensitive Skin: Yes – one of the best-tolerated actives for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Extensively studied and considered very safe. ewg hazard score: 1. no significant systemic toxicity concerns at topical concentrations.
Works Well With: Retinol,peptides,ahas/bhas,hyaluronic acid,ceramides,zinc,vitamin c,spf
Avoid Combining With: High concentrations of vitamin c (ascorbic acid) may theoretically convert to niacin – use at different times if using pure l-ascorbic acid above 15%
SCIENTIFIC NOTE
Niacinamide is a precursor to nad+ and nadp+, coenzymes vital to cellular energy metabolism. its benefits for dna repair and mitochondrial function make it a key ingredient in anti-aging strategies.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,pubmed clinical studies
Primary Sources: 2026-03-12