Mamaearth BhringAmla Shampoo with Bhringraj & Amla for Intense Hair Treatment

DESCRIPTION

What It Does: Attracts and retains moisture in the sc, improves skin barrier function at low concentrations, provides gentle keratolytic softening, and acts as a co-solvent for water-soluble actives.

Why It's Used: The reference humectant — lowest cost, best safety profile, universal formulation compatibility, and present naturally in the sc via lipase-mediated glycerolipid hydrolysis makes glycerin the industry standard against which all humectants are benchmarked.

How It Works: Three hydroxyl groups form 6 h-bonds with water molecules per glycerol unit — the highest oh-group density per carbon of any commercial humectant. glycerin also down-regulates epidermal serine proteases that overactivate in dry sc, improving desquamation and barrier integrity.

Typically Found In: All cosmetics,universal

TECHNICAL DETAILS

Primary Category: Functional ingredient – humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–40%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Epidermal lipases hydrolyse sc glycerophospholipids during cornification, releasing glycerol that contributes to the natural nmf — topical glycerin directly supplements this endogenous sc humectant pool.

Last Verified: Cosing database,glycerin universal humectant review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides film-forming conditioning and detangling with heat protection in a polymer that adsorbs substantively to hair.

Why It's Used: The most widely used cationic polymer conditioner – provides excellent conditioning and detangling while adsorbing strongly to damaged hair areas that need conditioning most.

How It Works: Cationic quaternary ammonium groups along the polymer backbone adsorb to anionic sites on hair keratin. higher charge density on damaged hair (more negative sites) leads to preferential adsorption where conditioning is needed. polymer film formation provides heat protection and volume.

Typically Found In: Shampoos,2-in-1 products,conditioners,styling products

TECHNICAL DETAILS

Primary Category: Functional ingredient – cationic polymer conditioner

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–2%

SOURCING & ETHICS

Vegan Status: Yes – cellulose-derived

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Polyquaternium-10's 'self-targeting' to damaged hair sites is a unique smart conditioning mechanism. as hair damage increases negative charge density by exposing keratin's aspartate and glutamate carboxylate groups, pq-10's cationic polymer backbone adsorbs preferentially to these high-charge damage sites – automatically delivering more conditioning where the hair needs it most.

Last Verified: Cosing database,robbins hair science,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Deposits a conditioning film on hair and skin through electrostatic attraction to negative cuticle/corneocyte surfaces, reduces hair-on-hair friction for improved combability and detangling, eliminates static charge buildup, and provides anti-frizz humidity resistance.

Why It's Used: Cationic polymers are the primary hair conditioning technology — the permanent positive quaternary ammonium groups provide substantive deposition that resists rinsing, delivering persistent conditioning between washes unlike small-molecule cationic conditioners.

How It Works: At shampoo/conditioner ph 4.5–5.5, hair cuticle carries net negative charge (isoelectric point ph ~3.5). polyquaternium cations undergo electrostatic attraction depositing on the cuticle surface. during rinsing, the deposited polymer film persists from reduced surface-solution equilibrium at low bulk concentration — substantive deposition from favourable interfacial versus bulk partitioning.

Typically Found In: Shampoos,conditioners,leave-in products

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–3%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Different polyquaternium numbers indicate different backbone chemistries: pq-7 (acrylamide/quaternary acrylate copolymer) for leave-on flexibility; pq-10 (hydroxyethylcellulose/quaternary ammonium) for substantive deposition; pq-11 (vp/dimethylaminoethyl methacrylate) for styling fixation.

Last Verified: Cosing database,polyquaternium-7 cationic conditioning deposition review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides documented cosmetic activity from polyquaternium-73.

Why It's Used: Polyquaternium-73 delivers formulation value through its specific biological activity and established safety and efficacy.

How It Works: Source: polyquaternium-73. mechanism: documented in cosmetic literature. safety: cosing-reviewed. standard cosmetic use concentrations.

Typically Found In: Skin care formulations,active products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–5%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Polyquaternium-73 provides cosmetic activity through its characteristic mechanism. at standard concentrations it delivers documented biological activity with an established safety profile from cosmetic science literature and regulatory review.

Last Verified: Cosing database,polyquaternium-73 technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides nmf conditioning with sphingolipid precursor activity for barrier ceramide support.

Why It's Used: Barrier-supporting nmf amino acid — threonine's role as a serine and sphingolipid precursor provides unique barrier lipid biosynthesis support beyond simple nmf moisture retention.

How It Works: Beta-hydroxyl group provides humectant water binding as nmf component. converted to serine and glycine for collagen and barrier protein synthesis. serine is precursor for sphingolipid (ceramide) synthesis via serine palmitoyltransferase — the rate-limiting step in ceramide de novo synthesis.

Typically Found In: Barrier repair products,nmf moisturisers

TECHNICAL DETAILS

Primary Category: Active ingredient – serine family amino acid

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5%

SOURCING & ETHICS

Vegan Status: Yes – fermentation

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Threonine's indirect ceramide synthesis support via serine→sphingolipid pathway provides a metabolic rationale for including threonine in barrier repair formulations: by providing the serine precursor substrate for serine palmitoyltransferase (spt — the rate-limiting ceramide synthesis enzyme), threonine may support endogenous ceramide production in barrier-compromised skin where spt substrate availability may be limiting.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12