
Joico
Joico Defy Damage Detox Shampoo
A deep-cleansing shampoo that removes hard water residue, trace minerals, product buildup, and copper without leaving hair feeling dry. Formulated with a bio-based chelator and activated charcoal, it builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.
Paraben-free
Color-safe
Vegan
Damage Repair
Product Buildup
Hard Water Residue
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
Low activity produces insufficient stress or buildup making product intensity unnecessarily harsh
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Deep-cleansing shampoo with 30 ingredients
Who Is It For
All ages and genders
Budget
$26.00 - $52.00
Timeline
Immediate results after first use
Why Youโll Love It
What Does It Help With?
Removing hard water residue, trace minerals, product buildup, copper, and salts; eliminating green tones from chlorine exposure; strengthening hair bonds; leaving hair soft and clean.
Best for
Damage Repair
Features
Removes hard water residue, trace minerals, product buildup, copper, and salts; helps remove green tones in hair due to chlorine; builds bonds and leaves hair feeling soft to the touch; paraben-free and mineral oil-free.
Checks
Paraben-free, Mineral Oil-free, Color-safe, Vegan
Ingredients Overview
Ingredients List
aqua-water-eau, sodium-c14-16-olefin-sulfonate, sodium-methyl-cocoyl-taurate, cocamidopropyl-betaine, disodium-laureth-sulfosuccinate, betaine, phenoxyethanol, parfum-fragrance, glycol-distearate, sodium-lauroamphoacetate, citric-acid, sodium-lauryl-sulfoacetate, dimethicone-propyl-pg-betaine, sodium-benzoate, guar-hydroxypropyltrimonium-chloride, lauryl-glucoside, polyquaternium-7, tetrasodium-glutamate-diacetate, arginine, moringa-oleifera-seed-oil, sodium-hydroxide, benzyl-alcohol, benzoic-acid, phosphatidylcholine, hydrogenated-castor-oil-sebacic-acid-copolymer, charcoal-powder, arginine-hcl, hydrolyzed-pea-protein, hydrolyzed-vegetable-protein, rosa-canina-fruit-oil, dehydroacetic-acid, potassium-sorbate, sodium-gluconate, aminomethyl-propanol, tocopherol, citronellol, alpha-isomethyl-ionone
Key Ingredients
bio-based-chelator, activated-charcoal, moringa-seed-oil, vegan-smartrelease-technology
Ingredients Details
Arginine
Common Name(s): L-arginine,2-amino-5-guanidinopentanoic acid
CAS Number: 74-79-3
DESCRIPTION
What It Does: Conditions skin, attracts moisture, supports wound healing, and improves microcirculation via no synthesis.
Why It's Used: Multi-functional amino acid for skin hydration, conditioning, and wound healing in peptide and nmf formulations.
How It Works: Guanidinium group binds water (humectant). substrate for nitric oxide synthase (enos) producing nitric oxide that vasodilates capillaries improving skin nutrition. stimulates fibroblast proliferation for wound healing.
Typically Found In: Anti-aging serums,wound healing products,nmf moisturizers,scalp treatments
TECHNICAL DETAILS
Primary Category: Active ingredient โ amino acid
Secondary Functions: Wound healing,microcirculation,nmf component
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived or synthetic
Halal Status: Yes
Source Notes: Fermentation-derived or synthetic. natural skin component.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; endogenous skin molecule.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. natural skin nmf component. ewg score: 1.
Works Well With: Hyaluronic acid,ceramides,peptides,other amino acids
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Arginine is a conditionally essential amino acid in wound healing where local demand exceeds synthesis capacity. topical arginine provides the nos substrate locally for no-mediated vasodilation and immune cell function in healing tissue.
Last Verified: Cosing database,cir safety assessment,witte & barbul arginine wound healing review
Primary Sources: 2026-03-12
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Citronellol
Common Name(s): (r)-3,7-dimethyl-6-octen-1-ol,rhodinol
CAS Number: 106-22-9
DESCRIPTION
What It Does: Provides soft, lasting rose-floral fragrance note.
Why It's Used: Essential rose fragrance monoterpene for lasting smooth floral notes in high-quality perfumery and cosmetic fragrances.
How It Works: Allylic alcohol monoterpene provides fixative property in fragrance blends. good skin substantivity for lasting scent. softer, rounder rose note vs geraniol's fresher character. natural in rose otto at 18-34%.
Typically Found In: Rose perfumes,floral fragrances,luxury skincare
TECHNICAL DETAILS
Primary Category: Fragrance component โ monoterpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from rose, geranium, citronella oils
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Citronellol's r-enantiomer (natural) vs s-enantiomer (synthetic) provide meaningfully different scent character โ a remarkable demonstration of chiral scent discrimination by olfactory receptors. the (r) form provides the characteristic rose note while the (s) form has a distinctly different, less pleasant character. this enantiomeric scent difference means that the biological handedness of naturally-sourced vs racemic synthetic citronellol produces perceptibly different fragrance quality.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Phenoxyethanol
Common Name(s): 2-phenoxyethanol,rose ether,ethylene glycol monophenyl ether
CAS Number: 122-99-6
DESCRIPTION
What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.
Why It's Used: The benchmark cosmetic preservative โ eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.
How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.
Typically Found In: All cosmetic formulations as primary preservative
TECHNICAL DETAILS
Primary Category: Functional ingredient โ broad-spectrum preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1% (eu max 1%)
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at โค1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations โ a consumer perception issue rather than a scientific safety concern.
Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Use Defy Damage Detox Shampoo twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull
Step 2
Follow with Defy Damage KBOND20 or Protective Conditioner to keep hair healthy-looking and strong
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced, Oil Control
Climate Suitability
Humid, Dry, Hard Water, Soft Water
Clinical Claims
Removes hard water residue, trace minerals, product buildup, copper, and salts; helps remove green tones in hair due to chlorine; builds bonds and leaves hair feeling soft to the touch.
Frequency
Use Defy Damage Detox Shampoo twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull. Follow with Defy Damage KBOND20 or Protective Conditioner to keep hair healthy-looking and strong.
Product Information
Paraben-free
Mineral Oil-free
Color-safe
Vegan