It's A 10 Lightweight Miracle Volumizing Shampoo

It's A 10

It's A 10 Lightweight Miracle Volumizing Shampoo

It's A 10 Lightweight Miracle Volumizing Shampoo is designed to free your hair of residue buildup and bring out its natural beauty and volume. This fan-favorite formula is lightweight and ideal for delicate, fine, thinning, or short hair. Enjoy fullness and shine without any weighted-down feeling.

Color-safe

Volume

Thinning

Dullness

Fine

Thin

Optimized for Your Environment & Lifestyle

Humid
Dry
Hard Water
Soft Water
UV Protection
Pollution Shield

Nykaa

In stock

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It's A 10 Lightweight Miracle Volumizing Shampoo

It's A 10

its-a-10-lightweight-miracle-volumizing-shampoo

Shampoo

10365004120357

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

Add to Routine
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Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise

Water Quality:

Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness

Hair:

Porous structure over-absorbs product leading to buildup, stiffness, or excessive dryness

Active Lifestyle:

High activity and frequent washing rapidly strip product benefits requiring excessive reapplication

Add to Your Routine

Current Routine Fit

Swap for your regular shampoo, pair with lightweight conditioner on ends only

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

Shampoo with 24 ingredients

Who Is It For

Adults, All genders

Budget

$25.00 - $50.00

Timeline

Immediate

Why Youโ€™ll Love It

What Does It Help With?

Thinning, Dullness

Best for

Fine, Thin, Short hair

Features

Volumizing formula, Nourishes hair, Non-drying, Improves elasticity, Deep cleansing, Adds bounce, Adds shine, Adds texture, Builds body, Color protectant

Checks

Cruelty Free, Sustainable Packaging, Give Back

Ingredients Overview

Ingredients List

water-aqua-eau, disodium-laureth-sulfosuccinate, c14-16-alpha-olefin-sulfonate, cocamidopropyl-betaine, decyl-glucoside, fragrance-parfum, peg-120-methyl-glucose-dioleate, polyquaternium-7, althaea-officinalis-root-extract, euterpe-oleracea-fruit-extract, anthemis-nobilis-flower-extract, camellia-sinensis-leaf-extract, camellia-oleifera-leaf-extract, hydrolyzed-rice-protein, hydrolyzed-silk, helianthus-annuus-sunflower-seed-extract, cocamidopropyl-hydroxysultaine, glycerin, butylene-glycol, tetrasodium-edta, dihydroxypropyl-peg-5-linoleammonium-chloride, citric-acid, hydroxyisohexyl-3-cyclohexene-carboxaldehyde, butylphenyl-methylpropional, linalool, citronellol, hexyl-cinnamal, alpha-isomethyl-ionone, methylchloroisothiazolinone, methylisothiazolinone

Key Ingredients

acai-extract, chamomile-extract, green-tea-extract, hydrolyzed-rice-protein, hydrolyzed-silk, sunflower-seed-extract

Ingredients Details

Citronellol

Common Name(s): (r)-3,7-dimethyl-6-octen-1-ol,rhodinol

CAS Number: 106-22-9

DESCRIPTION

What It Does: Provides soft, lasting rose-floral fragrance note.

Why It's Used: Essential rose fragrance monoterpene for lasting smooth floral notes in high-quality perfumery and cosmetic fragrances.

How It Works: Allylic alcohol monoterpene provides fixative property in fragrance blends. good skin substantivity for lasting scent. softer, rounder rose note vs geraniol's fresher character. natural in rose otto at 18-34%.

Typically Found In: Rose perfumes,floral fragrances,luxury skincare

TECHNICAL DETAILS

Primary Category: Fragrance component โ€“ monoterpene alcohol

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%โ€“1%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from rose, geranium, citronella oils

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Citronellol's r-enantiomer (natural) vs s-enantiomer (synthetic) provide meaningfully different scent character โ€“ a remarkable demonstration of chiral scent discrimination by olfactory receptors. the (r) form provides the characteristic rose note while the (s) form has a distinctly different, less pleasant character. this enantiomeric scent difference means that the biological handedness of naturally-sourced vs racemic synthetic citronellol produces perceptibly different fragrance quality.

Last Verified: Cosing database,ifra standards

Primary Sources: 2026-03-12

Glycerin

Common Name(s): Glycerol,glycerine,1,2,3-propanetriol

CAS Number: 56-81-5

DESCRIPTION

What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.

Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.

How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.

Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners

TECHNICAL DETAILS

Primary Category: Humectant

Secondary Functions: Skin barrier support,emollient,solvent

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%โ€“30% (typical: 3โ€“10%)

SOURCING & ETHICS

Vegan Status: Yes โ€“ plant-derived (coconut, soy, palm) or synthetic

Halal Status: Yes โ€“ when plant-derived or synthetic; verify source with supplier

Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low; non-irritating at all standard concentrations

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).

Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas

Avoid Combining With: No known incompatibilities at standard concentrations

SCIENTIFIC NOTE

Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.

Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder

Primary Sources: 2026-03-12

Linalool

Common Name(s): 3,7-dimethyl-1,6-octadien-3-ol,linalyl alcohol

CAS Number: 78-70-6

DESCRIPTION

What It Does: Provides the most common natural floral-citrus fragrance note with additional anti-inflammatory properties.

Why It's Used: The most abundant fragrance terpene in nature โ€“ linalool forms the primary scent character of lavender, responsible for lavender's documented aromatherapy calming effects.

How It Works: Monoterpene alcohol activates gaba-a receptors for anti-anxiety activity (same receptor as benzodiazepines). inhibits glutamate-induced excitotoxicity. antimicrobial via membrane disruption. anti-inflammatory via nf-kb inhibition.

Typically Found In: Virtually all fragranced cosmetics

TECHNICAL DETAILS

Primary Category: Fragrance component โ€“ tertiary terpene alcohol

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%โ€“3%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from lavender, coriander, bergamot

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen on label when >0.001% (leave-on) or >0.01% (rinse-off). ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Linalool's gaba-a receptor activation provides a pharmacological basis for lavender aromatherapy's documented anxiolytic effects. the same receptor modulation used by benzodiazepine drugs (such as diazepam) is activated by inhaled linalool vapor, providing receptor-mediated calming without the tolerance and dependence associated with pharmaceutical gaba-a modulators.

Last Verified: Cosing database,ifra standards,elisabetsky et al. linalool gaba study

Primary Sources: 2026-03-12

Methylchloroisothiazolinone

Common Name(s): Methylchloroisothiazolinone,cosmetic active,functional ingredient

CAS Number: N/a

DESCRIPTION

What It Does: Delivers characteristic cosmetic function at recommended use concentration.

Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.

How It Works: Works through the mechanism of its molecular class as documented in peer-reviewed cosmetic literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Methylchloroisothiazolinone has an established safety profile within the cosmetic regulatory framework at standard use concentrations.

Last Verified: Cosing database,methylchloroisothiazolinone technical literature

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

Apply a quarter-sized amount of shampoo to wet hair and massage with flat hands from scalp to ends

2

Step 2

Rinse thoroughly and repeat if necessary

Medical Chemicals

Protein/Moisture

- Protein/Moisture balance

pH

pH Level

- Acidic

Porosity Taget

- Low Porosity

Customized for Your Profile

Scalp Condtions

Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp

Climate Suitability

Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer

Clinical Claims

Frequency

Apply a quarter-sized amount of shampoo to wet hair and massage with flat hands from scalp to ends. Rinse thoroughly and repeat if necessary.

Product Information

Cruelty Free

Sustainable Packaging

Give Back