
Highlights
WHAT IS IT?
Body Serum, 22 ingredients
FEATURES
10x Active Complex for brightening and moisturizing, Cherry Blossom for smoothness and suppleness
BEST FOR
normal
CHECKS
Does not apply on damaged or broken skin, no known allergens specified
Who Is It For?
What Does It Help With?
Brightening Moisturizing Smoother And More Supple SkinBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What HANASUI Says
Product Description:
Hanasui Brightening Body Serum Cheerful Bliss is formulated with 10x Active Complex that can help brighten and moisturize the skin optimally since day 7*. Comes with additional Cherry Blossom content to make skin feel smoother and more supple.
About the Brand:
Ingredients Overview
Ingredients List
Aqua,Glycerin,Ethylhexyl-Methoxycinnamate,Niacinamide,Fragrance,Glutathione,Phenoxyethanol,Acrylates/C10-30-Alkyl-Acrylate-Crosspolymer,Dimethicone,Dipropylene-Glycol,Neopentyl-Glycol-Diheptanoate,Pentylene-Glycol,Tocopheryl-Acetate,Trehalose,Trideceth-9,Dimethicone/Vinyl-Dimethicone-Crosspolymer,Propylene-Glycol,PEG-7-Glyceryl-Cocoate,PEG-40-Hydrogenated-Castor-Oil,Phenylethyl-Resorcinol,Sclareolide,Allantoin,Disodium-EDTA,Sodium-Hydroxide,Ethylhexyglycerin,Prunus-Serrulata-Flower-Extract,C12-14-sec-Pareth-7,Sodium-Benzoate,Ceramide-NP,Xanthan-Gum
Key Ingredients
Niacinamide, Cherry Blossom (Prunus Serrulata Flower Extract), Glutathione, Ceramide NP, Tocopheryl Acetate
Ingredients Details
Allantoin
Common Name(s): 5-ureidohydantoin,glyoxyldiureide,aluminum dihydroxy allantoinate
CAS Number: 97-59-6
DESCRIPTION
What It Does: Soothes irritation, accelerates wound healing, promotes skin cell renewal, and provides mild keratolytic exfoliation.
Why It's Used: Gold standard multi-function soothing active โ one of the most widely used cosmetic ingredients across all product types for its exceptional tolerability and clinically proven multi-action skin conditioning.
How It Works: Promotes keratinocyte proliferation and fibroblast migration for wound healing. mild keratolytic activity by disrupting corneocyte binding. anti-irritant via direct protein binding and anti-inflammatory cytokine reduction. humectant activity via hydroxyl groups.
Typically Found In: Post-procedure products,sensitive skin formulas,wound care,anti-acne treatments,baby products
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Wound healing,keratolytic,anti-irritant
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or comfrey-derived
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Exceptionally well-tolerated; suitable for all skin types including baby and compromised skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Allantoin's keratinocyte proliferation stimulation occurs via receptor-mediated signaling (possibly machr activation) rather than non-specific irritation-driven proliferation, making it a true wound-healing stimulant rather than a pro-inflammatory proliferative signal.
Last Verified: Cosing database,cir safety assessment,araรบjo et al. allantoin review
Primary Sources: 2026-03-12
Dimethicone
Common Name(s): Pdms,polydimethylsiloxane,silicone fluid
CAS Number: 9006-65-9
DESCRIPTION
What It Does: Provides silicone-characteristic silky feel and skin protection with adjustable viscosity.
Why It's Used: The benchmark cosmetic silicone โ sets the gold standard for silky application feel, spreadability, and skin protection in virtually all skin care categories.
How It Works: Polydimethylsiloxane chain flexibility provides extremely low surface tension and high spreadability. inert si-o backbone provides chemical stability and excellent skin tolerance. occlusive film formation reduces tewl. higher viscosity grades provide more intense conditioning.
Typically Found In: Moisturizers,foundations,primers,sunscreens โ nearly universal
TECHNICAL DETAILS
Primary Category: Functional ingredient โ polydimethylsiloxane
Secondary Functions: Barrier sealing,softening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ30%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Plant-derived, synthetic or animal-derived. verify source.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 1/5 โ low; formulation-dependent
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Dimethicone's exceptional silky feel arises from its very low intermolecular attractive forces (weak van der waals forces due to non-polar methyl groups) that allow silicone chains to slide freely over skin. the coefficient of kinetic friction for pdms against skin (~0.04) is among the lowest of any cosmetic material โ explaining why even small amounts transform product feel.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Glutathione
Common Name(s): Gsh,gamma-l-glutamyl-l-cysteinyl-glycine,reduced glutathione
CAS Number: 70-18-8
DESCRIPTION
What It Does: Provides the body's primary antioxidant defense while reducing melanin production for brightening.
Why It's Used: Master antioxidant for comprehensive oxidative stress protection alongside unique melanin-shifting brightening action (pheomelanin preference).
How It Works: Three-amino acid tripeptide (gamma-glu-cys-gly). thiol group (-sh) provides electron donation for antioxidant activity and detoxification conjugation. shifts melanin synthesis from eumelanin (dark brown) toward pheomelanin (light yellow-red) for brightening. regenerates vitamins c and e from their oxidized forms.
Typically Found In: Brightening serums,antioxidant serums,anti-aging products
TECHNICAL DETAILS
Primary Category: Active ingredient โ master cellular antioxidant
Secondary Functions: Melanin shifting brightening,vitamins c+e regeneration,master antioxidant
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ fermentation-derived
Halal Status: Yes
Source Notes: Produced by yeast fermentation or chemical synthesis. stability challenge โ use encapsulated or stabilized forms.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated; some reports of tingling at high concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Glutathione's melanin-shifting mechanism (eumelaninโpheomelanin) is entirely different from tyrosinase inhibition. even in the presence of active tyrosinase, glutathione shifts the enzymatic product from dark eumelanin to lighter pheomelanin by chelating copper from the tyrosinase active site and competing for dopa substrate.
Last Verified: Cosing database,villarama & maibach glutathione brightening review,cir safety assessment
Primary Sources: 2026-03-12