Eva NYC
Eva NYC Tone It Down Blonde Shampoo
Eva NYC's Tone It Down Blonde Shampoo neutralizes brassy tones for cool-toned blonde hair that's bright, shiny, and soft. Time to kick some serious brass!
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Vegan
Cruelty-free
Optimized for Your Environment & Lifestyle
Nykaa
In stock
Recommended
Eva NYC Tone It Down Blonde Shampoo
Eva NYC
eva-nyc-tone-it-down-blonde-shampoo
Shampoo
10407565426981
Morning or Evening?
How often will you use this product?
Notes
Secure payment protection
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with 17 ingredients
Who Is It For
Adults, All Genders
Budget
$14.00 - $28.00
Timeline
Immediate
Why Youโll Love It
What Does It Help With?
Neutralizing brassy tones, maintaining cool-toned blonde hair
Best for
Color Fading
Features
Ultra-violet pigments neutralize yellow to brassy tones, nutrient-rich and sulfate-free for gentle cleansing, certified cruelty-free, vegan, and GMO-free, free of sulfates, parabens, phthalates, and other harmful ingredients, made with sustainable packaging
Checks
Certified cruelty-free through Leaping Bunny, certified vegan, certified GMO-free
Ingredients Overview
Ingredients List
water-aqua, sodium-c14-16-olefin-sulfonate, cocamidopropyl-betaine, glycerin, glycol-stearate, disodium-cocoamphodiacetate, peg-7-glyceryl-cocoate, persea-gratissima-avocado-oil, prunus-serotina-wild-cherry-bark-extract, zingiber-officinale-ginger-root-extract, sodium-methyl-cocoyl-taurate, polyquaternium-10, polysorbate-20, peg-12-dimethicone, peg-150-distearate, sodium-phytate, dehydroacetic-acid, propylene-glycol, benzyl-alcohol, citric-acid, fragrance, ext-violet-2-ci-60730
Key Ingredients
wild-cherry-bark-extract, ultra-violet-pigments, ginger-root-extract
Ingredients Details
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30% (typical: 3โ10%)
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes โ when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Polyquaternium-10
Common Name(s): Pq-10,hydroxyethylcellulose ethyl trimethylammonium chloride,jr-400
CAS Number: 54351-50-7
DESCRIPTION
What It Does: Provides film-forming conditioning and detangling with heat protection in a polymer that adsorbs substantively to hair.
Why It's Used: The most widely used cationic polymer conditioner โ provides excellent conditioning and detangling while adsorbing strongly to damaged hair areas that need conditioning most.
How It Works: Cationic quaternary ammonium groups along the polymer backbone adsorb to anionic sites on hair keratin. higher charge density on damaged hair (more negative sites) leads to preferential adsorption where conditioning is needed. polymer film formation provides heat protection and volume.
Typically Found In: Shampoos,2-in-1 products,conditioners,styling products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ cationic polymer conditioner
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ cellulose-derived
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Polyquaternium-10's 'self-targeting' to damaged hair sites is a unique smart conditioning mechanism. as hair damage increases negative charge density by exposing keratin's aspartate and glutamate carboxylate groups, pq-10's cationic polymer backbone adsorbs preferentially to these high-charge damage sites โ automatically delivering more conditioning where the hair needs it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
To release pump, make sure its base is twisted tightly onto the bottle
Step 2
Twist pump toward 'open' and let it pop up
Step 3
Use on wet hair and massage gently into a thick lather
Step 4
Rinse thoroughly
Step 5
Follow with Eva NYC's Tone It Down Blonde Conditioner
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced
Climate Suitability
Humid, Dry, UV Protection
Clinical Claims
Frequency
To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up. Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC's Tone It Down Blonde Conditioner.
Product Information
Certified cruelty-free through Leaping Bunny
certified vegan
certified GMO-free