
DEMI
DEMI - Hitoyoni Pure Wax
DEMI's Hitoyoni Pure Wax offers varying levels of hold and texture to suit different styling needs. Formulated with natural ingredients like jojoba wax, hyaluronic acid, and sericin, it provides moisture and protection while allowing for flexible styling. Suitable for a range of hair types and styles, from soft waves to structured looks.
Paraben-free
Silicone-free
Natural
CGM
Frizz
Breakage
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise
Water Quality:
Wavy to coily patterns require curl-specific formulation that straight hair finds heavy or greasy
Hair:
Porous structure over-absorbs product leading to buildup, stiffness, or excessive dryness
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Hair Wax with natural ingredients
Who Is It For
All ages and genders
Budget
$21.40 - $42.80
Timeline
Immediate styling results
Why Youโll Love It
What Does It Help With?
Frizz control, Breakage prevention
Best for
Styling and protecting hair
Features
Provides varying levels of hold and texture, formulated with natural ingredients like jojoba wax, hyaluronic acid, and sericin, offers moisture and protection, allows for flexible styling
Checks
Paraben-free, Silicone-free, Natural
Ingredients Overview
Ingredients List
water, candelilla-wax, cyclopentasiloxane, stearic-acid, bg, glyceryl-stearate, rosemary-oil, hydrogenated-jojoba-oil, hydrolyzed-eggshell-membrane, shea-butter, na-hydroxide, ethylhexyl-glycerin, phenoxyethanol, al-hydroxide, ceteth-20, fatty-acid-c10-30-cholesteryl-lanosteryl, perfume, alkyl-ethylhexanoate-c14-16-18, ceteth-6, sodium-hyaluronate, peg-90m, propanediol, hyaluronic-acid-na-acid, beeswax, phenyltrimethicone, rosehip-oil, sericin, ceteth-15, methylisothiazolinone, carbomer, rosehip-oil, hydroxyethyl-cellulose, isopentyldiol, fragrance, octyldodecyl-myristate, hydrolyzed-silk, decyl-oleate, carnauba-wax
Key Ingredients
jojoba-wax, hyaluronic-acid, sericin
Ingredients Details
Beeswax
Common Name(s): Cera alba (white),cera flava (yellow),apis mellifera wax
CAS Number: 8012-89-3
DESCRIPTION
What It Does: Provides natural wax structure and emolliency for cosmetic texture and lip balm applications.
Why It's Used: The original cosmetic wax โ provides natural, hard-texture structure for lip balms, sticks, and creams with emollient skin conditioning.
How It Works: Complex mixture of esters (wax esters), hydrocarbons (hentriacontane), and fatty acids provides semi-crystalline structure. melting point 62-65ยฐc enables stable solid products. emulsifying capacity from free cerotic acid content.
Typically Found In: Lip balms,cosmetic sticks,creams,natural cosmetics
TECHNICAL DETAILS
Primary Category: Functional ingredient โ natural wax
Secondary Functions: Natural wax structure,occlusive conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%โ30%
SOURCING & ETHICS
Vegan Status: No โ honeybee-derived
Halal Status: Conditional โ animal-derived; verify halal certification
Source Notes: Plant-derived, synthetic or animal-derived. verify source.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 1/5 โ low; formulation-dependent
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Beeswax's multi-component wax ester composition (myricyl palmitate as primary component) provides a unique crystalline structure that gives lip balms and cosmetic sticks their characteristic 'dragรฉe' glide โ different from synthetic wax esters that lack this crystalline lattice diversity.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Carbomer
Common Name(s): Carbopol,polyacrylic acid,carboxyvinyl polymer
DESCRIPTION
What It Does: Provides transparent gel textures and thickening at very low concentrations via ph-responsive swelling.
Why It's Used: The most widely used gel thickener โ provides crystal-clear, stable gels at concentrations as low as 0.1-0.5% with ph-controlled viscosity.
How It Works: Highly crosslinked polyacrylic acid remains tightly coiled at acidic ph. neutralization with naoh or triethanolamine ionizes carboxylic groups causing electrostatic repulsion that unfolds and swells the polymer coils, dramatically increasing viscosity. concentration-dependent thickening.
Typically Found In: Gels,serums,emulsions,sunscreens
TECHNICAL DETAILS
Primary Category: Functional ingredient โ polyacrylic acid thickener
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Carbomer's ph-responsive swelling mechanism provides an elegant formulation control tool: a neutralized gel can be liquefied by ph reduction (adding acid) and re-thickened by reneutralization. this reversible rheology control allows two-phase products that mix on application without the need for mechanical emulsification.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Ceteth-15
Common Name(s): Ceteth-15
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Ceteth-20
Common Name(s): Ceteth-20,cosmetic active,established formulation ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Ceteth-20 contributes its primary cosmetic function to formulations โ improving skin feel, stability, performance, or delivering a specific active benefit depending on its chemical class and concentration level.
Why It's Used: Formulators choose ceteth-20 for its established efficacy in contributing the required functional property to their formulation โ whether rheological control, active delivery, aesthetic enhancement, or preservation โ supported by the cosmetic chemistry literature and regulatory assessment framework.
How It Works: Ceteth-20 works through the characteristic mechanism of its chemical class โ either through physicochemical interaction with the formulation matrix (surface activity, film formation, viscosity building) or through biological interaction with skin tissues (receptor binding, enzymatic substrate, barrier component integration). the specific mechanism follows from its molecular structure as detailed in peer-reviewed cosmetic chemistry literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ceteth-20 has been assessed within the regulatory framework applicable to cosmetic ingredients. at standard cosmetic use concentrations, the ingredient delivers documented functional benefit with an established safety profile based on the available toxicological and clinical evidence reviewed by regulatory bodies including cosing (eu), inci, and cir.
Last Verified: Cosing database,ceteth-20 technical literature
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Spread an appropriate amount onto palms, apply evenly to hair, and style as desired
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced
Climate Suitability
Humid, Dry, UV Protection
Clinical Claims
Frequency
Spread an appropriate amount onto palms, apply evenly to hair, and style as desired.
Product Information
Paraben-free
Silicone-free
Natural