
Highlights
WHAT IS IT?
Face Serum with 26 ingredients
FEATURES
Manages signs of ageing, made with Retinal and Willowbark, smooths, lifts, firms, promotes glass skin glow, exfoliates, maintains elasticity and firmness, works 11X faster than retinol remedies
BEST FOR
sensitive
CHECKS
Does not contain retinol, but contains retinal which is a stronger, more tolerable form of Vitamin A
Who Is It For?
Not Explicitly Mentioned; Suitable For All Genders AdultsWhat Does It Help With?
Signs Of Ageing Skin Elasticity Firmness Pore Cleansing Clear SkinBudget
Mid-range ($30-$75)How To Use
Which routine should it be used in?
Instructions:
Key Information
What ClayCo Says
Product Description:
ClayCo is a holistic skincare brand which brings to you beauty rituals from across the world. Our ‘Rituals of Japan’ range is inspired by the ancient beauty regimes of Japan that believe in healthy and nourished skin from within. ClayCo presents a skin solution with the Anti-Ageing Retinal Serum, promoting healthier and naturally glowing skin. Formulated with potent Retinal, a strong form of Vitamin A more tolerable than retinol, and Willowbark to cleanse pores. The serum efficiently addresses signs of ageing, works 11X faster than traditional retinol remedies, smoothing, lifting, and firming the skin. The serum maintains elasticity, firms the skin, and exfoliates for clearer skin.
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Glycerin, Pentylene Glycol, Mannitol, phosphatidylcholine, Cetyl Alcohol, Potassium sorbate, Sodium Benzoate, Retinal, Willowbark, Tsubaki, Sodim Chloride, Xanthum gum, Urea, Maltose, Sodium Chloride, Allantoin, C13-14 Isoparaffin, Polyacrylamide, Laureth-7, Olive Squalane, Dub ININ, Fructose, Sodium Hydroxide, Sodium PCA, Sodium Lactate, Trehalose, Sodium Hyaluronate, Glucose, Citric Acid, Ethylhexyl palmitate, Phenoxyethanol, Ethylhexylglycerin, Octenidine HCl, Perfume, Disodium EDTA
Key Ingredients
Retinal, Willowbark, Tsubaki
Ingredients Details
Allantoin
Common Name(s): 5-ureidohydantoin,glyoxyldiureide,aluminum dihydroxy allantoinate
CAS Number: 97-59-6
DESCRIPTION
What It Does: Soothes irritation, accelerates wound healing, promotes skin cell renewal, and provides mild keratolytic exfoliation.
Why It's Used: Gold standard multi-function soothing active – one of the most widely used cosmetic ingredients across all product types for its exceptional tolerability and clinically proven multi-action skin conditioning.
How It Works: Promotes keratinocyte proliferation and fibroblast migration for wound healing. mild keratolytic activity by disrupting corneocyte binding. anti-irritant via direct protein binding and anti-inflammatory cytokine reduction. humectant activity via hydroxyl groups.
Typically Found In: Post-procedure products,sensitive skin formulas,wound care,anti-acne treatments,baby products
TECHNICAL DETAILS
Primary Category: Active ingredient – soothing / anti-inflammatory
Secondary Functions: Wound healing,keratolytic,anti-irritant
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%–2%
SOURCING & ETHICS
Vegan Status: Yes – synthetic or comfrey-derived
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Exceptionally well-tolerated; suitable for all skin types including baby and compromised skin.
Safe for Sensitive Skin: Yes – particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Allantoin's keratinocyte proliferation stimulation occurs via receptor-mediated signaling (possibly machr activation) rather than non-specific irritation-driven proliferation, making it a true wound-healing stimulant rather than a pro-inflammatory proliferative signal.
Last Verified: Cosing database,cir safety assessment,araújo et al. allantoin review
Primary Sources: 2026-03-12
C13-14 Isoparaffin
Common Name(s): C13-14 isoparaffin,c13-14 isoparaffin,cosmetic functional ingredient,established active
CAS Number: N/a
DESCRIPTION
What It Does: Provides lightweight non-polar emolliency from the hydrocarbon chain.
Why It's Used: C13-14 isoparaffin is selected for hydrocarbon emolliency — the non-polar alkane or alkene chain provides clean-rinse lightweight conditioning with no ester or silicone residue for formulators seeking a minimal-footprint emollient.
How It Works: Hydrocarbon chain: non-polar → low surface energy → fast-spreading emolliency; no ester or silicone chemistry → clean formulation profile.
Typically Found In: Cosmetic formulations
TECHNICAL DETAILS
Primary Category: Active ingredient – cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%–10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Safety documented in cosing at standard formulation concentrations.
Last Verified: Cosing database,c13-14 isoparaffin technical review
Primary Sources: 2026-03-22
Cetyl Alcohol
Common Name(s): 1-hexadecanol,palmityl alcohol,n-cetyl alcohol
CAS Number: 36653-82-4
DESCRIPTION
What It Does: Provides c16 fatty alcohol emolliency and thickening for well-textured cosmetic emulsions.
Why It's Used: Lighter-textured fatty alcohol alternative to stearyl alcohol for creams and conditioners requiring less heavy emolliency.
How It Works: C16 chain length provides slightly lower melting point (49°c) than stearyl (60°c) giving softer, lighter emulsion texture. forms lamellar networks for thickening and stability. direct skin and hair conditioning via fatty alcohol film.
Typically Found In: Creams,hair conditioners,lotions
TECHNICAL DETAILS
Primary Category: Functional ingredient – fatty alcohol
Secondary Functions: Barrier sealing,softening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%–15%
SOURCING & ETHICS
Vegan Status: Yes – from vegetable or coconut/palm fatty acids
Halal Status: Yes
Source Notes: Plant-derived, synthetic or animal-derived. verify source.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 1/5 – low; formulation-dependent
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Cetyl alcohol's c16 chain length is at the approximate thermal transition point for fatty alcohol lamellar crystallization at skin temperature (33°c). this transition (from ordered crystalline to disordered liquid phase near skin temperature) provides the characteristic 'melts on application' sensory profile that makes cetyl alcohol-containing products feel cooling and light on initial application.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Citric Acid
Common Name(s): Lemon acid,2-hydroxypropane-1,2,3-tricarboxylic acid
CAS Number: 77-92-9
DESCRIPTION
What It Does: Adjusts ph to optimal ranges, chelates destabilizing metal ions, provides mild exfoliation at higher concentrations.
Why It's Used: Universal cosmetic ph adjuster and chelating agent. aha exfoliant activity is secondary.
How It Works: As ph adjuster, donates protons. as chelating agent, three carboxylic groups bind divalent metals (ca²⁺, mg²⁺, fe²⁺) preventing oxidative degradation.
Typically Found In: Nearly all cosmetic formulations,brightening products,exfoliants
TECHNICAL DETAILS
Primary Category: Active ingredient – alpha hydroxy acid (aha)
Secondary Functions: Chelating agent,ph adjustment,preservation enhancement
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%–10%
SOURCING & ETHICS
Vegan Status: Yes – synthetic or fermentation-derived
Halal Status: Yes
Source Notes: Produced by fermentation of sugars by aspergillus niger. gras (e330). most abundant organic acid in citrus.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low at low concentrations; 2/5 at exfoliant concentrations
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Photosensitizing – mandatory spf use. start at low frequency.
Safe for Sensitive Skin: Use with caution – spf required
SAFETY & COMPATIBILITY
Safety Profile: Safe at otc concentrations. eu: ≤10% leave-on at ph ≥3.5. mandatory spf advisory.
Works Well With: Niacinamide,ceramides,hyaluronic acid,spf
Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously
SCIENTIFIC NOTE
Three carboxylic acid groups provide multiple proton donation sites and stronger chelation than monocarboxylic ahas. this makes citric acid the preferred cosmetic chelating agent alongside edta.
Last Verified: Cosing database,cir safety assessment,ewg skin deep
Primary Sources: 2026-03-12