
Aveda
Aveda Invati Ultra Advanced Exfoliating Light Shampoo
Reduce hair loss by 77% with Aveda's latest advancement for thinning hair: the Invati Ultra Advanced 4-Step System. Purifying shampoo for thinning hair gently exfoliates with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores. The formula creates a light, frothy lather and rinses clean. Leaves hair shiny and helps thicken strands when paired with Aveda Light Thickening Conditioner. Dermatologist tested. 94% naturally derived. Vegan. Leaping Bunny Approved.
Sulfate-free
Paraben-free
Vegan
Natural
Thinning
Hair Loss
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Very healthy or severely damaged hair falls outside optimal treatment parameters
Water Quality:
No water quality-specific conflicts
Hair:
No porosity-specific conflicts
Active Lifestyle:
Activity levels outside optimal range affect product performance and maintenance requirements
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Purifying exfoliating shampoo with key ingredient wintergreen-derived salicylic acid and other ingredients
Who Is It For
Adults, All Genders
Budget
$38.57 - $77.14
Timeline
Reduction in hair loss by 77% measured after use of 4-step system on tresses
Why Youโll Love It
What Does It Help With?
Hair Loss, Thinning Hair, Oil & Residue Removal, Scalp Health
Best for
Thinning Hair
Features
Gently exfoliates with wintergreen-derived salicylic acid, removes oil and environmental residues, contains babassu-derived cleansing agents, micellar cleansing system for purification, ayurvedic herb blend including ginseng and organic turmeric, dermatologist tested, vegan, leaping bunny approved, 94% naturally derived
Checks
Dermatologist tested, Vegan, Leaping Bunny Approved
Ingredients Overview
Ingredients List
Water-aqua-eau, Sodium-Methyl-Cocoyl-Taurate, Cocamidopropyl-Hydroxysultaine, Sodium-Cocoyl-Isethionate, Decyl-Glucoside, Propanediol, Cocamide-Mipa, Sodium-Methyl-Oleoyl-Taurate, Lauryl-Glucoside, Panax-Ginseng-Root-Extract, Curcuma-Longa-Turmeric-Root-Extract, Zingiber-Officinale-Ginger-Root-Extract, Alpinia-Officinarum-Root-Extract, Emblica-Officinalis-Fruit-Extract, Eclipta-Prostrata-Extract, Glycerin, Caprylyl-Glycol, Caffeine, Salicylic-Acid, Acrylates-Copolymer, Glycol-Stearate, Guar-Hydroxypropyltrimonium-Chloride, Babassuamidopropyl-Betaine, Citric-Acid, Sodium-Hydroxide, Sodium-Chloride, Fragrance-Parfum, Linalool, Citral, Limonene, Citronellol, Sodium-Phytate, Phenoxyethanol, Potassium-Sorbate, Sodium-Benzoate
Key Ingredients
Wintergreen-Derived Salicylic Acid, Babassu-derived cleansing agents, Micellar Cleansing System, Ayurvedic Herb Blend (Ginseng, Turmeric)
Ingredients Details
Caffeine
Common Name(s): Caffeine,methylxanthine anti-cellulite,antioxidant vasoactive
CAS Number: N/a
DESCRIPTION
What It Does: Stimulates lipolysis in adipocytes by inhibiting phosphodiesterase (preventing camp breakdown), reduces eye puffiness through vasoconstriction of periorbital capillaries, and provides antioxidant dna repair stimulation for photoprotective benefit.
Why It's Used: The only cosmetic active with a well-defined mechanism for anti-cellulite claims โ phosphodiesterase inhibition elevating adipocyte camp is the documented biochemical pathway, providing mechanism-based efficacy substantiation superior to most slimming actives.
How It Works: Caffeine inhibits phosphodiesterase (pde3, pde4) preventing camp hydrolysis โ elevated camp activates protein kinase a โ phosphorylates hormone-sensitive lipase โ lipolysis of triglycerides in adipocytes. for eye puffiness: caffeine's adenosine receptor antagonism reduces prostaglandin-mediated capillary dilation in periorbital tissue, reducing fluid accumulation.
Typically Found In: Anti-cellulite,eye creams,antioxidant products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ3%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Caffeine has one of the highest sc penetration rates of any cosmetic active (logp -0.07, mw 194 da) โ the combination of small size and moderate logp providing excellent aqueous solubility with sufficient sc lipid partitioning for effective transdermal delivery to adipose tissue.
Last Verified: Cosing database,caffeine pde inhibitor anti-cellulite lipolysis review
Primary Sources: 2026-03-12
Citral
Common Name(s): 3,7-dimethyl-2,6-octadienal,geranial+neral mix
CAS Number: 5392-40-5
DESCRIPTION
What It Does: Provides the defining intense lemon-citrus fragrance note.
Why It's Used: The lemon scent compound โ citral defines the fresh lemon scent in lemon essential oil and lemongrass with potent antimicrobial activity.
How It Works: Mixture of e-isomer (geranial) and z-isomer (neral). antimicrobial via michael addition to thiol enzymes. inhibits nf-kb for anti-inflammatory activity. antioxidant via allylic aldehyde.
Typically Found In: Citrus fragrances,antibacterial products,lemon-scented cosmetics
TECHNICAL DETAILS
Primary Category: Fragrance component โ lemon aldehyde
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ from lemon, lemongrass, melissa oils
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. high sensitisation potential from alpha,beta-unsaturated aldehyde structure. ifra strict limits.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Citral's high sensitisation potential (llna ec3 ~0.11%) is a consequence of its alpha,beta-unsaturated aldehyde structure providing a highly reactive michael acceptor for skin protein covalent binding. the e/z mixture (geranial/neral) in natural citral means both isomers contribute to the sensitisation burden โ explaining why lemongrass oil (very high citral content, ~60-80%) is one of the more common essential oil allergens.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Citronellol
Common Name(s): (r)-3,7-dimethyl-6-octen-1-ol,rhodinol
CAS Number: 106-22-9
DESCRIPTION
What It Does: Provides soft, lasting rose-floral fragrance note.
Why It's Used: Essential rose fragrance monoterpene for lasting smooth floral notes in high-quality perfumery and cosmetic fragrances.
How It Works: Allylic alcohol monoterpene provides fixative property in fragrance blends. good skin substantivity for lasting scent. softer, rounder rose note vs geraniol's fresher character. natural in rose otto at 18-34%.
Typically Found In: Rose perfumes,floral fragrances,luxury skincare
TECHNICAL DETAILS
Primary Category: Fragrance component โ monoterpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from rose, geranium, citronella oils
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Citronellol's r-enantiomer (natural) vs s-enantiomer (synthetic) provide meaningfully different scent character โ a remarkable demonstration of chiral scent discrimination by olfactory receptors. the (r) form provides the characteristic rose note while the (s) form has a distinctly different, less pleasant character. this enantiomeric scent difference means that the biological handedness of naturally-sourced vs racemic synthetic citronellol produces perceptibly different fragrance quality.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30% (typical: 3โ10%)
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes โ when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Massage into wet hair and scalp
Step 2
Rinse
Step 3
Use as part of the Invati Ultra Advanced 4-Step System
Medical Chemicals
Protein/Moisture
- Balanced
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, Oil Control, pH Balanced
Climate Suitability
Humid, Dry, Soft Water, Pollution Shield, UV Protection
Clinical Claims
Reduction in hair loss due to breakage by 77% from repeat grooming test using the 4-step Invati Ultra Advanced system
Frequency
Massage into wet hair and scalp. Rinse. Use as part of the Invati Ultra Advanced 4-Step System.
Product Information
Dermatologist tested
Vegan
Leaping Bunny Approved