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EMPETRUM NIGRUM FRUIT JUICE

Description

Empetrum nigrum fruit juice, derived from the crowberry plant, is a potent botanical ingredient gaining traction in skincare and haircare formulations. This Arctic berry extract is rich in polyphenols, particularly anthocyanins, which contribute to its strong antioxidant properties. These compounds help protect skin and hair from oxidative stress and environmental damage.

The juice contains high levels of vitamins C and E, essential for collagen synthesis and maintaining skin elasticity. It also offers natural hydrating properties, helping to improve skin moisture retention and hair hydration. Empetrum nigrum fruit juice exhibits anti-inflammatory effects, potentially beneficial for soothing sensitive or irritated skin.

In haircare, this ingredient may help strengthen hair follicles and promote shine due to its nutrient density. Its astringent properties can assist in balancing scalp oil production. The juice's acidic nature may contribute to closing hair cuticles, resulting in smoother, more manageable hair.

Formulators appreciate Empetrum nigrum fruit juice for its natural origin and multifunctional benefits. It's particularly suitable for products targeting anti-aging, hydration, and environmental protection in both skincare and haircare applications.